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Famous Toastery to Open in Southern Pines, N.C.
The better-breakfast brand is adding stores in several areas.
Famous Toastery is making its way into Southern Pines, N.C.
The upscale breakfast restaurant plans to grow from six locations to 35 by the end of 2016, and among the first of those to open will be in the Moore County market next spring.
“We can’t wait,” Robert Maynard, co-owner and CEO of the Davidson-based chain, told The Pilot. “Nobody does what we do. People will discover a pretty amazing product that they haven’t experienced in that area. We think we’re going to knock it out of the park there.”
Famous Toastery is currently negotiating with a potential franchisee.
“We’re a big fan of awarding franchises, but it’s very hard to find the right person,” he said. “At the end of the day, it’s a marriage. If the franchise is not successful, we’re not going to be successful. As of today, it’s a corporate store. Either way, we’re coming to Southern Pines.”
Famous Toastery, which started in 2005 under the name Toast Cafe, utilizes its trademarked “every server is your server” concept to create a family ambiance.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
