1851

Back in 2014, after noticing a lack of good breakfast options in his hometown, Dean and Beth Kessel signed on to open a <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toastery-franchisees-utilize-social-media-to-create-bigger-buzz-around-grand-opening-5742" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a> in Cary, North Carolina. But as first-time franchisees, the husband and wife business partners wanted to do everything in their power to prepare for a successful launch. That started with building an audience several months before the caf&#233;&#8217;s doors opened. Dean knew a majority of his prospective customers were on Facebook&#8212;so that&#8217;s exactly where he decided to target them. To do so, Dean created a Facebook page and started teasing the grand opening of a new better breakfast spot coming to town&#8212;even though the restaurant wasn&#8217;t slated to open until October. His goal was simple&#8212;to tell Famous Toastery&#8217;s story in a more personal way. Because people get so inundated with ads, he wanted to make the story about him and his wife, showing the community that they&#8217;re introducing a new locally-owned option to the area&#8217;s breakfast and lunch scene. &#8220;I strongly believe in the restaurant space you have to differentiate yourself. Two things intrigued me, and continue to, with Famous Toastery. First, the service model &#8211; no one caters to the customers like we do,&#8221; Dean said. &#8220;Second, the menu allows customers to eat at our restaurant every day. We are not a barbeque, Mediterranean, American or Asian restaurant. We have customers that are able to eat with us every day, some twice a day, and the menu allows diversity where you can have something different every day and enjoy it. I also think the breakfast and brunch category is underserved and the way we differentiate ourselves translates well to success.&#8221; By early June, Dean was posting pictures of the gutted building where his caf&#233; was going to open. &#8220;Demolition starts today!&#8221; the caption read. A post of Famous Toastery&#8217;s (then called Toast Cafe) new sign followed in July. In September he wrote, &#8220;The wait is almost over&#8212;we&#8217;re putting the final touches in,&#8221; drawing over 50 likes. The numbers of Facebook fans continued to climb. To further build a following for the restaurant&#8217;s page, the Kessels also posted on their personal Facebook profiles and promoted it across his LinkedIn network. Whisk, a cookware store that sat next to the Famous Toastery&#8217;s future location, even posted on its Facebook page to promote their new neighbor. All told, their page had acquired more than 400 fans. &#8220;Facebook did a lot for us early on&#8212;it built anticipation,&#8221; Dean said. &#8220;It showed momentum and how we were building. Our customer base likes that approachability.&#8221; Today, the Kessels&#8217; location has been open for nearly two years. Their Facebook page has nearly 3,000 fans. And their Famous Toastery restaurant is thriving. &#8220;The Kessels have been a huge asset to Famous Toastery. Dean&#8217;s passion for the brand and unwavering belief that there is no ceiling when it comes to serving the local community the best breakfast option around is evident in everything they do. Even his early efforts to promote the brand on Facebook long before the doors even opened shows his true commitment. We&#8217;re proud to have him in the growing Famous Toastery family,&#8221; said Robert Maynard, the founder and CEO of Famous Toastery.

1851 Franchise

Famous Toastery Franchisees Turn to Facebook to tell Famous Toastery's story in a more personal way. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Famous Toastery Franchisees Utilize Social Media To Create Bigger Buzz Around Grand Opening

famous-toastery-franchisees-utilize-social-media-to-create-bigger-buzz-around-grand-opening

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

How Network In Action Is Redefining the Franchise Model With Community, Connection and Fast ROI

network-in-action-franchise-scott-talley-interview

Design with image of employee holding card reader and customer paying

How Smart Retail Franchises Are Winning Against Online Competition

retail-franchise-opportunities

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Famous Toastery Franchisees Utilize Social Media To Create Bigger Buzz Around Grand Opening

MORE STORIES LIKE THIS