Ever since Famous Toastery opened up its doors for business in 2005, the brand has been raising the bar in the better breakfast industry. Not only does the brand serve top quality food and live its “Every Server is Your Server” mentality to the fullest, but it’s also positioned at the forefront of a rapidly growing segment. That’s why it’s no surprise that Famous Toastery is charging into the second half of 2017 with an impressive opening rate and strong momentum.

So far this year, Famous Toastery has opened six stores, with another eight expected to open their doors before 2017 comes to a close. The brand has also signed on to open five more corporately owned locations as the breakfast and brunch segments of the restaurant industry continue to grow. This year, Famous Toastery has officially crossed the 20-unit mark, and is on pace to meet its goal of signing 15 deals for a total of 75 restaurants.

“It’s clear from our performance in the first half of the year that Famous Toastery continues to tap into something special in communities across the country. As we break into new markets, our model is consistently resonating with consumers and business owners alike, ultimately setting us up for rapid growth in the months ahead,” said Robert Maynard, Famous Toastery’s founder and CEO. “As we continue moving forward in 2017, we’re looking forward to opening up new restaurants and bringing families a higher quality breakfast, brunch and lunch experience that can’t be found anywhere else.”

Famous Toastery is leading the way when it comes to enhancing dining experiences across the country. From its family friendly environment to its fresh ingredients that are made into signature recipes in-house every single day, the brand is setting a new standard in the restaurant industry. And with hours of operation that extend from 7 a.m. to 3 p.m., Famous Toastery franchisees are able to enjoy an ideal work-life balance.

That ability to thrive both personally and professionally combined with climbing demand for better breakfast restaurants is what continues to attract new local owners to the brand’s system. And Famous Toastery is capitalizing on its potential for growth—right now, the brand is anticipating opening up at least 20 new restaurants by the end of 2018, crossing the 40-unit mark.

“There’s no doubt that we’re building on incredibly strong momentum right now. And we’re in a great position where we don’t need to be expanding at an even faster rate—our restaurants are performing very well. But if the right opportunities come to us, then we’re going to take them,” said Maynard. “Our ongoing efforts to expand through franchising have been successful because we’re focused on strategic growth. We don’t want to open up locations just for the sake of it—we’re partnering with the right owners in areas where we know that the Famous Toastery model will really take off.”

In addition to partnering with the right franchisees, Famous Toastery is also constantly enhancing its corporate team to ensure that its local owners are equipped with the tools and resources that they need to succeed. That’s why the brand added David Burgess, the former regional senior manager and culinary coach at California Pizza Kitchen, as its director of operations.

“As our franchise system continues to grow, our internal team is expanding right along with it. We want all of our local owners to be making the most of our one of a kind business opportunity, and we’re making that possible by adding the best of the best to our staff,” said Maynard. “Going forward into the rest of 2017 and beyond, I’m looking forward to furthering our reputation as the better breakfast brand to beat. Famous Toastery is in a league of its own, and we’re eager to introduce even more franchisees and consumers to our concept.”