Franchise News
Fast Casual May Be Receiving All The Buzz, But It's Ok To Still Like Fast Food
Fast casual may be growing, but many brands remain committed to traditional fast food and QSR
There is no denying the popularity of fast causal. According to a recent report from Euromonitor International, as reported by QSR Magazine, fast-casual sales grew 10.4 percent globally in 2015, the best of any foodservice category. To put that into perspective, the total foodservice industry grew at only 5.7 percent.
While fast-casual is certainly growing, it still only represents seven percent of quick service traffic according to NPD Group. That's because there is a large majority in franchising that still believe in the power of traditional QSR restaurants and the experience they provide guests - namely speed of service, drive-thru, craveable menu offerings, and the potential for franchised growth.
Take for example NBA legend Ray Allen and his wife Sharon in Miami and their newly opened QSR concept Grown. Most recently they told QSR Magazine that fast food can make people's lives easier, but for them, it was still important to deliver a healthier menu that was affordable and accessible.
“It’s absolutely fast food, and that’s our goal: To make people’s lives easier, to make it convenient, to make it accessible, to make it affordable, and to make it great,” Allen told QSR Magazine. “If we can do that, then hopefully people will love it.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
