The brand is focused on opening 10 locations in London, with a capacity to add more than 100 locations throughout the United Kingdom in the future.
Which Wich Superior Sandwiches is making its United Kingdom debut this year. With its target set on London, the brand is focused on opening 10 locations throughout the area in the short term, with a capacity throughout the United Kingdom to add more than 100 locations in the future.
"London is the heart of the United Kingdom and a hub for those traveling throughout Europe. Given the success Which Wich has experienced in other major international markets, we feel that our brand will also be enthusiastically received in the UK,” said Alex Oswiecinski, vice president of international operations and development for Which Wich, to Fast Casual.
While Europe has been uncharted territory for the brand, Which Wich is no stranger to international expansion—it has 425 stores open in 10 countries.
"We believe that Which Wich provides a unique experience and universal product that crosses all borders,” said Oswiecinski to Fast Casual. "We are focused on supporting the Awada brothers to make Which Wich’s foray into London a huge success, which will naturally lead to demand across the U.K. and Europe."