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Which Wich Superior Sandwiches is making its United Kingdom debut this year. With its target set on London, the brand is focused on opening 10 locations throughout the area in the short term, with a capacity throughout the United Kingdom to add more than 100 locations in the future.

"London is the heart of the United Kingdom and a hub for those traveling throughout Europe. Given the success Which Wich has experienced in other major international markets, we feel that our brand will also be enthusiastically received in the UK,” said Alex Oswiecinski, vice president of international operations and development for Which Wich, to Fast Casual.

While Europe has been uncharted territory for the brand, Which Wich is no stranger to international expansion—it has 425 stores open in 10 countries.

"We believe that Which Wich provides a unique experience and universal product that crosses all borders,” said Oswiecinski to Fast Casual. "We are focused on supporting the Awada brothers to make Which Wich’s foray into London a huge success, which will naturally lead to demand across the U.K. and Europe."

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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