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Pivoting from Education to Entrepreneurship: How One Woman Built a Nearly $1 Million Filta Franchise in a Non-Major Market

Former Google Marketing Leader Launches Filta Environmental Kitchen Solutions Franchise in Northeast L.A.

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<a href="https://www.linkedin.com/in/julenemohrrobinson/">Julene Robinson</a> didn’t build her&nbsp;<a href="https://filtafranchise.com/">Filta Environmental Kitchen Solutions</a> business in a market packed with major arenas or dense downtown accounts. She’s in the day-to-day kitchen-services world, helping foodservice operators keep fryers and equipment running clean and consistent. Her territory&nbsp;<a href="https://gofilta.com/places/cooking-oil-disposal-polk-hillsborough-fl/">sits between Tampa and Orlando</a>, rooted in Polk County communities like Lakeland, Winter Haven and Plant City, where growth is steady but spread out.That mindset helped her find traction faster than many operators assume is possible in a smaller market. “We became a sustainable operation right about a year and a half in,” Robinson said. “We’ve become profitable by year two and a half.” She credits that progress to consistency — building recurring routes and earning trust with restaurants, colleges and hospitals — while keeping overhead in check.<h2>Scaling in a Market Without Big Anchors</h2>From the beginning, Robinson knew her economics would need to work differently from operators in major metros. Rather than buying more vehicles to grow, she pushed each van harder and built around a schedule her team could execute reliably. “We only have two&nbsp;<a href="https://gofilta.com/services/filtafry-oil-filtering-and-fryer-cleaning/">FiltaFry</a> vans, and they are double-shifted, the equivalent of five days a week,” she said. “We have a&nbsp;<a href="https://gofilta.com/services/filtaclean-professional-kitchen-cleaning/">FiltaClean</a> van that’s out with a two-person crew.”Her FiltaClean work started small — and she is unapologetic about that. “I started with, ‘We’ll go out with one person for four hours and clean one double oven and charge $300,’ but it grew from there,” Robinson said. In her market, she said, saying yes early can matter more than holding out for top-of-market pricing. “Some can say no to things. I can’t say no to very many things,” she said, describing larger operators. “If I can break even and make a little bit of money — if I can cover my operating costs on jobs — I’ll take it to get my foot in the door and then figure out how to grow from there.”<h2>A Career Shift Shaped by Health and Timing</h2>Robinson’s story isn’t just about unit economics. It is also about timing, health and deciding what kind of work is worth returning to. She spent three decades in public education, including executive leadership roles, and expected to keep climbing. Then, as her husband explored franchising, life intervened. “In the middle of all those conversations, I turned 50. I found out I had breast cancer. I worked my job 18 hours,” she said. “We were in a fortunate enough situation that rather than continuing to work and go through cancer treatments, I would resign and take a break. So my break was actually getting ready for&nbsp;<a href="https://1851franchise.com/filta/info">Filta</a>.”She returned to training soon after treatment and launched quickly, pairing her planning instincts with a willingness to do the unglamorous work. “I grew up on a farm in Michigan, in the Midwest,” she said. “I can push and haul. I’m not afraid to get sweaty.”<h2>Leading in a Male-Dominated Industry</h2>In kitchen work, credibility gets earned in real time — on the job, in front of customers and techs who can spot uncertainty fast. Robinson said she leaned into curiosity early, using questions as a tool to learn faster and lead better. “In male-dominated industries, women can feel compelled as we should already have the answers, so we don’t want to look like we don’t know,” she said. “I just came into this like, ‘I don’t care what they think. I’m going to ask to learn a lot of questions.”<h2>Building a Business That Fits Real Life</h2>Today, the business is trending toward a million-dollar run rate, even without a major-market playbook. Robinson said she is still growing, but she is doing it on her terms — with the flexibility to be present for her daughter and to protect the life she fought to keep. “I still work a lot of hours, but it’s completely flexible on my own time,” she said. “I can take my daughter to school. I can pick her up. I can go to basketball games. I can decide when I want to ratchet up working, when I ratchet it down.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/filta">https://1851franchise.com/filta</a>.

Filta - Women in Filta - Julene Robinson - 1851 Franchise

Julene Robinson, a former school executive, shares how building a profitable Filta business after a cancer diagnosis gave her flexibility and proved grit wins in a male-dominated field.

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