5 Reasons To Buy a Fitness Premier 24/7 Clubs Franchise in 2021

Fitness Premier 24/7 Clubs, the 13-unit fitness franchise operating in Illinois and Indiana, was designed by franchising industry veteran Jason Markowicz to position franchise owners for success through an affordable business model, high-profit margins and a robust suite of support. Now, after opening one location in 2020 and three in early 2021, the fitness concept is quickly becoming one of the franchising industry’s most exciting new opportunities.

Here are five reasons qualified prospects continue to invest in the Fitness Premier 24/7 Club franchise. 

Full-Service Back-End Support 

Markowicz is the CEO of Franchise Fit For You, the franchisee advisory consultancy and multi-brand franchisor behind Fitness Premier 24/7 Clubs. Prior to creating the fitness brand, Markowicz was a franchisee himself for several years, eventually selling his stores after feeling left behind by the corporate team. Fueled by this experience, Markowicz created Fitness Premier 24/7 Clubs with a dedication to doing whatever it takes to help franchisees thrive, whether it be through ongoing leadership training and development, vendor assistance or admin payroll, billing and processing systems.

“We help with all financial aspects of the business, running club support, overcoming member issues — anything you can think of, we do for the franchisee,” said Kathy Mecklenburg, director of operations and HR for Fitness Premier 24/7 Clubs and multi-unit owner herself. “We take the headache off of the franchisees so they can focus on building the club, working with clients and enjoying their careers.” 

The team is laser-focused on helping up-and-coming entrepreneurs and fitness enthusiasts become business owners, with a rich history of turning employees into franchisees. “Hands down, what separates us from other franchises is the willingness of our corporate team to help us,” said Samantha Gorman, who owns a club in Monee, Illinois. “Jason would pick up the phone anytime I’d call him. He focuses on the growth development of our team. He’s always made a point of being there for us and offering advice.”

Proprietary Sales System Software

As a part of this support infrastructure, Fitness Premier 24/7 Clubs stands out in the industry by granting all franchisees access to proprietary sales system software. The streamlined system is available for franchisees 24/7 and ensures all the financial information for each club is automatically input correctly. The corporate team is also able to leverage the system to run reports and analyze the data to keep each gym running smoothly and set on the right path for the future. 

“Our proprietary sales system software makes business ownership easy for franchisees by solving any issue that may arise,” said Mecklenburg. “I love helping franchisees and setting them up for success, and we will do everything in our power to ensure clubs run smoothly. It is a lot of work, but it is the part of the job I love the most and is a big reason why prospects continue to invest in our franchise opportunity.” 

Multiple Revenue Streams With High-Profit Margins

The corporate team’s in-depth franchising experience not only results in better support, but also a stronger business model. Fitness Premier 24/7 Clubs boasts a proven, hybrid model that drives both membership and service revenue, positioning owners for lucrative returns in the $4.2 trillion dollar global wellness industry. By offering a wide array of services — including personal training, team training, nutrition and recovery programs — Fitness Premier franchisees have the ability to tap into multiple revenue streams and faster ROI.

This winning model and diversification has allowed Fitness Premier 24/7 Club franchisees to thrive despite the challenges of the COVID-19 pandemic. In fact, the Fitness Premier 24/7 Clubs system saw an 85% increase in year-over-year sales and opened a new location in 2020 and three in early 2021.

“Our team did a great job of coming through the pandemic, and a lot of valuable new ideas were birthed from the crisis,” Markowicz said. “I’ve been on both sides of the franchisee/franchisor relationship. I have been in every situation that franchisees have been in. We were proud to create solutions for our franchisees during the pandemic, and we are excited to continue offering new solutions and opportunities for franchisees as we continue to grow.”

Cost Effective To Open

Markowicz’s franchisee-oriented approach also ensures Fitness Premier 24/7 Clubs’ startup costs are significantly lower than those of its competitors. The initial investment of only $39,999 comes with a start-up guide, initial training, marketing assistance, a proven system, equipment package, site selection and build-out assistance, distinctive image and interior design, operations manual and employee hiring/management quality controls. 

“Jason and our corporate team have worked with many other franchisees in the past, and we know how to create an affordable franchise opportunity,” said Mecklenburg. “Yes, there are franchise fees and start-up fees, but we’ve designed our model to be financially attainable and less expensive than the competition. We are also there to help prospects find financing, and we have people who can help guide them to make sure it is the right investment for them.” 

The Fitness Premier 24/7 Clubs royalty fee structure is also second-to-none. For an annual 6% royalty contribution, franchisees receive staff support, group vendor savings, a personalized web page, social media support, marketing catalog, research and development into new services and systems, administrative support, ongoing training and more.

A Strategic Market Selection Process

As Fitness Premier 24/7 Clubs expands in the Midwest, particularly in and around Illinois and Indiana, the corporate team works hard to promote strategic, healthy franchise growth. The franchisor is highly selective on both where the brand grows and who is allowed into the system. In order to make sure every franchisee is the ideal fit, the team collaborates individually with each prospect to help them understand how they can reach their specific career goals and evaluate where they should open. 

“We have many prospects coming to us looking to open a gym in a specific area, and we will examine the demographics and show them why it is or is not a good fit for the facility,” said Mecklenburg. “Looking ahead, I want to see the brand enter into other states, but we’ve learned our lessons over the years and know what works and what doesn’t. Instead of growing too fast, we have a proven recipe for success and can help owners find the right market.”

Now, with this strategic growth plan in place, the time has never been better to take advantage of the brand’s lucrative business model and industry-leading support by becoming part of the Fitness Premier 24/7 Clubs community. 

About Fit For You Franchising

Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit www.fitforyoufranchising.com.