Fitness Premier

<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-relax-restore-suites-are-fitness-club-game-changer-2726151" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a>, the 19-unit, full-service fitness franchise that works to bring a robust fitness experience to underserved communities,&nbsp;has revolutionized the gym experience with its new Relax + Restore Suites, which are currently being rolled out in locations across the country. The exclusive suites are equipped with saunas, massage chairs, cryotherapy and compression therapy amenities. Now members can recover faster and see quicker results by using the amenities before or after their workout, or make a trip to their local fitness club solely to access a luxury spa experience.1851 Franchise spoke with&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-relax-restore-suites-are-fitness-club-game-changer-2726151" target="_blank" rel="nofollow">Rick King,</a> vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier 24/7 Clubs</a>, and&nbsp;<a href="https://www.linkedin.com/in/michael-orwig-a2168a90/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-relax-restore-suites-are-fitness-club-game-changer-2726151" target="_blank" rel="nofollow">Michael Orwig</a>, a multi-unit franchisee, about the new exclusive suites to find out more about how the rollout is being received.<h3>For Members: Recovery, Relaxation and Convenience</h3>Relax + Restore Suites have been introduced into two of Orwig’s franchise locations in Bourbonnais and Manteno, Illinois. It may only be the beginning, but so far the response has been overwhelmingly positive, with a 30% year-over-year revenue increase proving the immense popularity of these new amenities.What sets the Relax + Restore Suites apart is not just the variety of offerings but also the attention to detail. Orwig emphasized the brand’s efforts to maintain impeccable cleanliness and accessibility, ensuring that members can enjoy these amenities around the clock. This focus widens to include every aspect of the suite’s atmosphere, as well.&nbsp;“We designed these areas to have a spa-like atmosphere with a unique experience,” King said. “It's darker in there; it's calm. On the other side of the wall, the fitness club is loud and bright and vibrant with a lot of activity and high energy. And then in our Relax + Restore Suites, it’s quiet, peaceful and relaxing. It’s two totally different experiences, and some people are attracted to both while others prefer only one of them.”The Relax + Restore membership, priced affordably at $59 to $69 per month, offers members exclusive access to these rejuvenating amenities along with 24/7 facility access and group fitness classes.<h3>For Franchisees: Diversified Revenue Streams and a Wider Audience</h3>By diversifying revenue streams and catering to a broader audience, Fitness Premier 24/7 Clubs has solidified its position as a trailblazer in the fitness industry. The seamless integration of relaxation and recovery amenities into the fitness club is attracting a diverse demographic to Fitness Premier's facilities, and, in turn, increasing revenue.&nbsp;“I was part of the transition team bringing this to our clubs, and now all the other franchises in our network are jumping on board,” Orwig said. “Some franchisees were apprehensive at first with the upfront cost, but they're recouping their investment in three to six months, which is exceptional.”The suites have been a big hit with members who are staying longer, feeling better and seeing quicker results with shorter recovery periods from these amenities.&nbsp;“We are attracting a different demographic to our facilities now,” King said. “Some individuals weren’t interested in coming for the treadmills, equipment and classes. Some of our facilities have been around for almost 20 years and now we are appealing to a new group of people in that same community who want to come in and use the sauna, massage chairs, cryotherapy or percussion therapy equipment. For some, this is an avenue to work their way into fitness, and for others, it’s something they can work into their existing fitness routine.”Looking ahead, the future of Relax + Restore is filled with possibilities. King envisions continued expansion and innovation, with plans to introduce new offerings such as cold plunge therapy.&nbsp;“We're testing cold-plunge amenities in a couple of locations right now, so we are really adapting to the recovery trend and staying ahead of the curve as it becomes a bigger priority for members. Members will be able to go from the cold plunge to the sauna and alternate back and forth, which is very beneficial in recovery and with injuries. The water in the cold plunge is held just above freezing.”By staying ahead of industry trends and continually evolving their offerings, Fitness Premier 24/7 Clubs aims to help members improve their fitness and set the standard for holistic wellness across the country.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/fitness-premier">https://1851franchise.com/fitness-premier</a>.&nbsp;

Fitness Premier 24/7 Clubs Unveils Relax + Restore Suites

1851 Franchise

The full-service fitness franchise is redefining the standard for health clubs by offering saunas, cryotherapy and other impressive recovery amenities that have been a big hit with members. 

This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fitness Premier 24/7 Clubs’ Relax + Restore Suites Are Fitness Club Game-Changer

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> is heading into 2026 after a steady year of growth. In 2025, the brand signed six franchise agreements, including one gym conversion. One location is already open and the remaining four locations are expected to open in early 2026, allowing the brand to grow while keeping a close eye on how each location performs.“That puts us in a position to grow our network by the mid-20% range in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “That’s really healthy growth for us from a footprint standpoint.”Fitness Premier has spent much of its time growing in smaller and tertiary markets that larger gym brands tend to pass over, while also moving into a few metro areas where a different type of gym can stand out. As a result, the brand isn’t forced to compete on low prices or size alone.<h2>Same-Store Performance That Signals Durability</h2>Beyond new openings, Fitness Premier’s existing locations are showing consistent performance gains.&nbsp;“This is the second year in a row that we’ve hit over 10% same-store revenue growth across the network,” said King. “Some of these locations have been open for 20 years, so to still see that kind of performance is something we’re really excited about.”That level of consistency mirrors what many gym owners are seeing day to day. More people are committing to fitness, spending more on their health, and looking for gyms that provide structure and support instead of a hands-off experience.<h2>Conversions as a Scalable Growth Opportunity</h2>One of the bigger developments in 2025 was Fitness Premier’s move into gym conversions, including a location in Bozeman, Montana, that is now in the process of joining the brand. The owners are keeping full ownership while shifting to Fitness Premier’s systems and pricing model.“They’re great operators and great trainers, but they were struggling to see how to scale,” King said. “What they saw value in was our model, our branding, our marketing and the ability to take their business to the next level.”The conversion is expected to serve as a proof point for other independent gym owners who want to expand without starting from scratch. The model allows owners to keep control of their business while gaining the structure needed to expand to additional locations.<h2>Ownership for Entrepreneurs Who Want Control and Meaning</h2>Fitness Premier’s franchise model continues to draw owners who want more than a paycheck. Many are looking at a second location, putting profits back into the business and buying real estate as they build long-term wealth through ownership.“There are people who want to control their own destiny, control their income, and do something they feel proud of,” King said. “This model gives them the ability to do that without putting a ceiling on what they can earn.”Fitness Premier supports franchisees from the early planning stages through daily operations. Owners also work closely with one another, sharing insights and experience as part of the network.<h2>A Purpose-Driven Model in a Crowded Industry</h2>While much of the fitness industry has shifted toward low-cost, low-engagement models, Fitness Premier has remained intentional about the member experience. The brand emphasizes coaching, amenities, and programs designed to help members make measurable progress in their health journeys.“We’re very intentional about the member experience and the value we’re delivering, even though it’s a harder model to run,” said King.<h2>Why 2026 Is a Strategic Entry Point</h2>Looking ahead, Fitness Premier’s priority is execution. Internally, the focus is on ensuring new locations open on solid footing and meet or exceed franchisee expectations. Externally, the brand plans to award approximately five additional franchises in 2026, maintaining a pace that allows for hands-on support.“We’re not trying to sell a hundred franchises in a year,” said King. “We want to grow at a manageable pace so our franchisees get the attention and service they deserve.”For entrepreneurs evaluating their next move, Fitness Premier’s 2026 vision offers a clear message: ownership is not just about opening a gym, but about building a business that supports financial independence, community impact and long-term growth.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a>, the full-service fitness franchise, is making its Montana debut. Local gym owners&nbsp;<a href="https://www.linkedin.com/in/eddie-davila-ms-acsm-cep-ep-c-eim-3-a4b99b52">Eddie Davila</a> and&nbsp;<a href="https://www.linkedin.com/in/chase-isle-972202277">Chase Isle</a>, founders of Urban Fitness, are converting their facility in Bozeman, Montana, to a&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>, marking the brand’s first location in the state.For Isle, the move is a natural extension of a lifelong passion for fitness. “I am originally from Montana, born and raised,” he said. “Fitness has always been a background for me — I played high school and college sports. I got into personal training and did that for the last 17 years or so in Bozeman. But I’ve always wanted to own or operate my own gym.”He and Davila, who first met 15 years ago while working in another local facility, realized they shared a vision. “I am from Miles City,” Davila said. “My wife and I came out here for school in 2004 and I studied exercise science and physiology. Since then, I have worked in a variety of industries and settings, from the clinical field to the private practice field to academia. After a few years, we collaborated and decided to open our own business.” Six years ago, they launched Urban Fitness together, blending Isle’s training expertise with Davila’s background in exercise science, clinical practice and education.“It’s been great growing the business — there are growing pains and lessons you learn along the way,” Davila said. “But it’s really a testament to the teamwork. We both excel in different areas, so we pair together very nicely. The people we’ve met have also been amazing — we have a solid community here and the people here are wonderful.”<h2>Why Fitness Premier? A Human-Centered Fit</h2>The decision to join Fitness Premier came after years of building friendships with the&nbsp;<a href="https://1851franchise.com/fitness-premier/athletes-and-franchisors-the-winning-team-behind-fitness-premier-2726003">franchise’s leadership team</a>.“We went to a summit and made a connection with one of the people at Fitness Premier,” Isle said. “Over the years, having those guys as friends and being able to troubleshoot has been great. We’ve been able to keep in contact with them, and we reached out to them numerous times for support. They reached out to us and wanted to see if we’d have interest in converting. We realized that our visions kind of aligned.”For Davila, the choice was cemented during a visit to Fitness Premier’s headquarters.“It was ultimately the people — the leadership team has been authentic, genuine, and they have a real interest in helping franchisees succeed,” he said. “They are very growth-oriented. That human aspect was really what sold us. On the business operations side, the numbers really speak for themselves. They are very innovative and staying progressive on what is coming down the road.”The personal touch sealed the deal for Isle as well. “When we went to the headquarters, they were able to show us multiple locations and they remembered everyone’s names and knew people’s needs,” he said. “In our area, we do that really well already, but what they offer allows us to do that at a greater scale.”<h2>Scaling for the Future</h2>The Bozeman facility is now preparing for its official conversion to Fitness Premier, a step that will bring expanded&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success-2729003">resources, technology, and systems to support continued growth</a>.“The team has been terrific thus far — they’ve helped with any questions we have at any step of the way and make sure we get clarity on everything through this process,” Davila said.And while the conversion is exciting, both partners already have their&nbsp;<a href="https://1851franchise.com/fitness-premier/franchise-freedom-with-a-support-system-why-fitness-premier-247-clubs-owners-thrive-2728729">eyes on the future</a>.“When Chase and I started our current gym, we always envisioned having multiple locations,” Davila said. “So that was one of the things that was very intriguing about Fitness Premier. From a scalability factor, we thought that this could be a mutually beneficial relationship where we could help each other scale and could have multiple gyms in various markets. That was another big selling point.”<h2>Fitness Premier: A Legacy of Community and Growth</h2>Fitness Premier, founded by lifelong athletes&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-a-legacy-of-excellence-built-on-a-foundation-of-fitness-2730003">Jason Markowicz and Rick King</a>, has become an emerging name in fitness franchising by blending small-town community values with the amenities of larger gyms. The brand’s model focuses on mid-tier pricing and technology-driven member experiences.With its first Montana location underway, Fitness Premier continues to expand its mission: delivering a better fitness experience while empowering local entrepreneurs like Davila and Isle to thrive.“Everyone has somebody different they are dealing with when it comes to fitness and we take pride in knowing we are helping people accomplish different aspects of their personal journeys,” Isle said. “That’s what this is all about.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/">https://ownafitnesspremier.com/</a>.

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For those passionate about fitness, the concept of gym ownership likely feels like a dream come true. But turning that passion into profit is tough. Challenges ranging anywhere from marketing or staffing to accounting and operations tend to add up.&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=how-to-find-affordable-franchise-opportunities-in-the-fitness-industry-2730295">Fitness Premier 24/7 Clubs</a> can help. Touting a proven model, tweaked over the course of almost two decades,&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> provides an in-depth support system that empowers franchisees, allowing them to prioritize helping guests reach overall health and wellness goals.Whether it’s a fitness fanatic looking to fulfill their passion via new ownership or a seasoned entrepreneur, Fitness Premier’s support system can make that dream a profitable reality.<h2>Why Fitness Premier?</h2>Embracing technology, Fitness Premier delivers an ease in operation to potential franchisees.Conveniently placed kiosks make sign up simple any time, helping lower overhead, while panic buttons placed throughout the facilities guarantee quick, easy access to emergency services if needed.&nbsp;Around-the-clock access ensures convenience while state-of-the-art facilities cater to all levels of fitness fanatics in a welcoming setting. Operating 24 hours a day can bring challenges, but the Fitness Premier system thrives via automation, delivering technology-based safety regardless of the hour.“If you have a fitness center in today’s world and you’re not 24 hour access, it’s a huge hindrance,” said Fitness Premier Vice President&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>. “Just having the right access system with the right security and comfort with the right monitoring is crucial. If more than one person walks in, it automates messages to management and franchisees.”<h2>The System</h2>Training is essential. Over the course of nearly 20 years, Fitness Premier has developed and maintained thousands of pages of training materials to go along with hundreds of proprietary training videos, which are just a small part of a strong system made to benefit franchisees.Fitness Premier also provides automated marketing and payroll assistance, priceless back-end support that can help simplify overall operations while delivering valuable data to franchisees that can help drive growth, because the franchisee focus should be on fitness, not paperwork.“Most of our franchisees are people that are passionate about this and are learning the business. But you don’t need to be great at business — because Fitness Premier helps you so much on the backend in terms of admin,” King said. “In&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-enters-montana-with-first-conversion-deal-in-bozeman-2730679">Montana</a>, two franchisees are both trainers and currently own a fitness center. For what we offer compared to what they’ve been doing, they saw even more of an opportunity to make a switch and come under our umbrella because of the back-end stuff we do. It allows you to not be great at business — but be passionate about it and still be successful.”<h2>The Local Touch</h2>One of the most significant benefits&nbsp;<a href="https://1851franchise.com/fitness-premier">Fitness Premier</a> offers franchisees is its emphasis on each local community, setting owners up for success. The brand delivers personalized services while focusing on connection, supporting community initiatives and taking part in local events. By drilling down at the local level, Fitness Premier capitalizes on community engagement and advances its mission to grow sustainably by maintaining core values while embracing cultural expansion.<h2>Building a Franchising Legacy</h2>For 19 years, Fitness Premier has developed a strong system that utilizes data and technology to deliver a winning formula to franchisees. Twenty-four-hour access enabled by tech advances helps guarantee safety while driving repeat business in a flexible, professional setting. Touting strong training while delivering significant back-end support has become a large part of a system designed to work for novice franchisees or entrepreneurial experts alike.“People know what they’re getting when they walk into a Fitness Premier facility. At our facilities, they expect to be treated and guided a certain way — and to see real results. To deliver that, we have to maintain a high level of expertise, service, and ongoing training and development. We’re not overselling and underdelivering,” King said. “Every year, I say ‘I think we’re good.’ And then next year, I revisit and find something we can grow on. That’s the nature of the beast. We’re constantly refining our operations support, from KPIs and sales accountability to what a great meeting looks like and how to build effective initiatives. It’s deeply ingrained in who we are to provide that high level of training, development and operational support.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/">https://ownafitnesspremier.com/</a>.

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Fitness Premier 24/7 Clubs’ Relax + Restore Suites Are Fitness Club Game-Changer

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