Fitness Premier

For entrepreneurs ready to go beyond single-location ownership, multi-unit franchising offers a compelling path to build long-term wealth, leadership pipelines and community impact. And when that journey begins with an emerging brand like&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-fitness-empire-why-multi-unit-franchising-thrives-with-emerging-brands-like-fitness-premier-2729572" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a>, the rewards are amplified.Just ask&nbsp;<a href="https://www.linkedin.com/in/michael-orwig-a2168a90?utm_source=1851franchise.com&utm_medium=article&utm_campaign=building-a-fitness-empire-why-multi-unit-franchising-thrives-with-emerging-brands-like-fitness-premier-2729572" target="_blank" rel="nofollow">Michael Orwig</a>, a multi-unit owner and a key player on both the franchisee and franchisor sides of the&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> brand. His story illustrates how early adopters can leverage scalable systems, strong support and untapped market potential to grow alongside an evolving fitness brand.“We’ve built our business around systems that not only scale, but empower our team,” Orwig said. “We’re not just training people to do a job — we’re teaching them how the business works so they can grow with us and eventually become franchisees or owners. That’s the real strength of a multi-unit model.”<h2>A Brand That Builds People First</h2>Unlike saturated markets dominated by big-box gyms,&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-targets-georgia-for-strategic-franchise-expansion-2725880">Fitness Premier targets strategic, underserved territories with high growth potential</a>. This means multi-unit franchisees can carve out meaningful footprints and dominate smaller regions with less competition. But the advantage goes deeper than just open territory.“We bounce ideas off of each other, narrow them down, and pick the best one as a team to strategize and find the best answers together,” Orwig said. “That signifies exactly the type of brand we are. How do we get the right people and how do we keep them?”By developing internal leaders and giving team members clear paths to growth, Fitness Premier fosters a culture of empowerment. For Orwig, this has been central to scaling his business sustainably.<h2>Scalable Systems and Simplified Operations</h2>Fitness Premier’s systems are designed with multi-unit scalability in mind. From&nbsp;<a href="https://1851franchise.com/fitness-premier/franchise-freedom-with-a-support-system-why-fitness-premier-247-clubs-owners-thrive-2728729">centralized training modules to back-end operations</a>, the model allows franchisees to focus on growth rather than getting buried in admin work.“We pride ourselves on the training, systems and procedures,” Orwig said. “All the operators and the managers just have to focus on making sure the experience for the clients is at and above expectations. They don’t have to worry about everything else. Now we can just focus on member and client results and the experience that we outline in our Franchise Disclosure Document.”This turnkey support model removes friction, especially as franchisees open additional locations.<h2>Overcoming Challenges Through People and Process</h2>Of course, multi-unit growth isn’t without its hurdles, particularly when it comes to staffing and culture. But Fitness Premier’s strong training and onboarding systems help franchisees navigate these challenges with confidence.“It's all about finding the right people — without the right people, we can’t grow,” Orwig said. “When you give people the time, now they are bought in. You can tell if they fit into the puzzle.”This&nbsp;<a href="https://1851franchise.com/fitness-premier/athletes-and-franchisors-the-winning-team-behind-fitness-premier-2726003">people-first philosophy</a>, combined with performance-based systems, means franchisees don’t just grow units, they grow leaders.“We treat them like family, not just employees,” Orwig said. “The story I’ve helped build with this company exemplifies what is happening with this brand and what is going to continue to happen across the country.”<h2>Strategic Growth and Long-Term Vision</h2>For Orwig, growth isn’t about volume — it’s about strategic expansion with the right people and the right support.“We are expanding smaller markets that don’t have a lot of competition, but we are doing it very slowly and strategically because the last thing we want to do is grow with the wrong people,” he said.His growth has been built on strong partnerships and internal promotion. His operating partner, Kagan Mraz, started as a trainer and now co-owns four locations with him.“That is going to help me grow,” Orwig said. “For new franchisees coming in, I would highly advise you to have more team members and people helping you.”<h2>A Model Built for Multi-Unit Success</h2>From personalized fitness plans and recovery suites to a modern branding system and territory-first expansion strategy, Fitness Premier gives franchisees the tools to create real impact — and real profitability.As Orwig’s journey shows, success with an emerging fitness brand isn’t just about being early. It’s about choosing a model that’s structured for growth, rooted in people, and backed by a support system that delivers.For more information on franchising with Fitness Premier, visit:&nbsp;<a href="https://1851franchise.com/fitness-premier/">https://1851franchise.com/fitness-premier/</a>.

Building a Fitness Empire: Multi-Unit Franchising with Emerging Brands

1851 Franchise

Entrepreneurs can realize significant advantages, including early adoption benefits, scalable systems and access to untapped potential by choosing to grow with a Fitness Premier franchise.

This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Building a Fitness Empire: Why Multi-Unit Franchising Thrives With Emerging Brands Like Fitness Premier

building-a-fitness-empire-why-multi-unit-franchising-thrives-with-emerging-brands-like-fitness-premier

FRANCHISE INFORMATION

Contact

Own a Fitness Premier

Why Fitness Premier?

Recent Expansion

Franchise Freedom With a Support System

Learn

Download Brochure

Visit Website

FITNESS PREMIER

Fitness Premier 24/7 Clubs

OUR BRANDS

Fitness Premier 24/7 Clubs Announces First Colorado Location in Highlands Ranch with Tech-Savvy Entrepreneurs

Fitness Premier's State-of-the-Art Facilities and Multi-Discipline Approach Fuels Franchise Owner Success

Fitness Premier Muscles Into John's Creek, Georgia, With New Franchise Agreement

FITNESS PREMIER MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FITNESS PREMIER

CONTACT FITNESS PREMIER

facebook

instagram

linkedin

First Name

Last Name

Email

Phone

City

State / Province

Comments

Interested in a Brand or Need Help Deciding?

Free Franchise Consultation:

Fitness Premier Welcomes Franchisee Back to the Industry With New Pontiac, Illinois Location

fitness-premier-welcomes-franchisee-back-to-the-industry-with-new-pontiac-illinois-location

Fitness Premier 24/7 Clubs - First Colorado Location - Highlands Ranch - 1851 Franchise

fitness-premier-247-clubs-announces-first-colorado-location-in-highlands-ranch-with-tech-savvy-entrepreneurs

Why Fitness Premier Makes a Great Franchise Investment for Veterans

why-fitness-premier-makes-a-great-franchise-investment-for-veterans

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Building a Fitness Empire: Why Multi-Unit Franchising Thrives With Emerging Brands Like Fitness Premier

MORE STORIES LIKE THIS