Laundry is an essential household need, but the out-of-home laundry industry has remained remarkably fragmented, with independent dry cleaners and laundromats still dominating many markets. Tide Services sees that fragmentation as an opportunity.
Through Tide Cleaners and Tide Laundromat, the household-name brand is building a broader platform that allows franchisees to serve consumers through dry cleaning, wash-and-fold, self-service laundry, pickup and delivery, acquisitions and other convenient access points.
“We are the only out-of-home laundry brand that can clean all consumers’ clothes,” said Andrew Gibson, president and CEO of Tide Services. “It doesn’t have to be dry cleaning. It can be home laundry. It can be comforters. We’re the only brand that can clean everything.”
One of the biggest advantages of the laundry category is its consistency. Clothes, bedding, uniforms and household items continually need to be cleaned, creating recurring consumer demand regardless of broader trends.
“At the end of the day, the consumer has a problem,” Gibson said. “It’s all laundry. It never ends. They don’t care how it’s done. They just want it done for them.”
That recurring need can also create strong customer loyalty. Gibson compares dry cleaning more closely to choosing a trusted barber than selecting a restaurant. Once customers find a provider they trust, they have little reason to switch.
“Once we get you, once you break up with your dry cleaner and try Tide, we know that if we get you in three times and we do it the right way, the Tide way, there’s a strong chance you’ll stay,” Gibson said. “You build up that cohort of consumers, and it becomes an annuity stream.”
At the same time, independent operators still control much of the $115 billion laundry and dry cleaning industry. “Those industries are hyper-fragmented, and that’s an exciting proposition,” Gibson said.
Tide franchisees also begin with something many emerging service brands spend years trying to establish: consumer awareness. “We’re fortunate to start with the Tide brand when someone joins Tide Cleaners or Tide Laundromat,” Gibson said. “The day those doors open, they become the face of a multibillion-dollar brand. We take that responsibility very seriously.”
That recognition was a major attraction for Robert Lyons, whose organization has grown to 42 Tide Cleaners locations across five states.
“What appealed to us was that Tide wasn’t starting from scratch,” Lyons said. “The store concept was new, but the product brand already had decades of trust behind it. People grew up with Tide. Their parents and grandparents used Tide. That brand recognition was incredibly powerful.”
Tide Services is also using that brand recognition to modernize the experience itself. Tide Laundromat locations are designed to be clean, bright and attended, with air-conditioned lobbies, free Wi-Fi and smart machines. Customers can use an app to pay, see machine availability and earn rewards, while detergent and other laundry products are automatically provided. Tide says its machines weigh each load and dispense the appropriate amount of soap, and customers can complete laundry in as little as 35 minutes.
Tide Cleaners takes a similar convenience-first approach to professional garment care. Customers can use traditional storefronts, drive-thru valet service, 24/7 drop boxes and kiosks, lockers or home pickup and delivery, depending on the market. The Tide Cleaners app allows customers to schedule pickups and deliveries, track orders in real time, receive notifications when clothing is ready and manage cleaning preferences.
Tide Services is also designed to give franchisees more than one avenue for expansion.
Tide Cleaners owners can build plant stores, add drop stores, expand pickup and delivery, develop locker and virtual access points or acquire existing independent cleaners. Tide Laundromat gives operators another way to reach consumers through modern self-service laundry.
“We want franchisees to own that space locally,” said Todd Laabs, chief operating officer of Tide Services. “That could mean cleaners, laundromats, delivery, acquisitions or some combination of all of it.”
Acquisitions could be particularly important as longtime independent dry cleaners face succession challenges. “For us to grow, it often makes the most sense to buy that relationship and then improve it,” Laabs said. “You clean up the store, bring in new technology, add services and elevate the customer experience.”
That gives franchisees the ability to think beyond one storefront and instead build density across an entire market.
Tide Services believes its biggest opportunity is not simply opening more dry cleaners or laundromats. It is creating a complete out-of-home laundry platform that can serve consumers however they prefer to get the job done.
“We see the opportunity as creating nodes,” Gibson said. “When you have laundromats and cleaners, you have the ability to control operational excellence and the quality of the product.”
That broader vision is why Tide is focused on finding operators capable of developing multiple units and building meaningful market share.
“We’re looking for multi-unit operators from the start,” Gibson said. “We want that fire in the belly.”
In a category defined by recurring demand, limited consolidation and thousands of independent operators, Tide Services brings together a powerful consumer brand, multiple growth channels and the opportunity to modernize an industry that has remained fragmented for decades.
“We’re on a path toward becoming a billion-dollar business,” Gibson said. “The consumer has a problem. It’s all laundry. They just want it done for them. We have a tremendous opportunity and responsibility to solve that.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/tide-services.
Tide Services
SPONSORED
With recurring consumer demand, a nationally recognized name and multiple ways to scale, Tide Services is bringing new structure and sophistication to a highly fragmented category.
Laundry is an essential household need, but the out-of-home laundry industry has remained remarkably fragmented, with independent dry cleaners and laundromats still dominating many markets. Tide Services sees that fragmentation as an opportunity.
Through Tide Cleaners and Tide Laundromat, the household-name brand is building a broader platform that allows franchisees to serve consumers through dry cleaning, wash-and-fold, self-service laundry, pickup and delivery, acquisitions and other convenient access points.
“We are the only out-of-home laundry brand that can clean all consumers’ clothes,” said Andrew Gibson, president and CEO of Tide Services. “It doesn’t have to be dry cleaning. It can be home laundry. It can be comforters. We’re the only brand that can clean everything.”
One of the biggest advantages of the laundry category is its consistency. Clothes, bedding, uniforms and household items continually need to be cleaned, creating recurring consumer demand regardless of broader trends.
“At the end of the day, the consumer has a problem,” Gibson said. “It’s all laundry. It never ends. They don’t care how it’s done. They just want it done for them.”
That recurring need can also create strong customer loyalty. Gibson compares dry cleaning more closely to choosing a trusted barber than selecting a restaurant. Once customers find a provider they trust, they have little reason to switch.
“Once we get you, once you break up with your dry cleaner and try Tide, we know that if we get you in three times and we do it the right way, the Tide way, there’s a strong chance you’ll stay,” Gibson said. “You build up that cohort of consumers, and it becomes an annuity stream.”
At the same time, independent operators still control much of the $115 billion laundry and dry cleaning industry. “Those industries are hyper-fragmented, and that’s an exciting proposition,” Gibson said.
Tide franchisees also begin with something many emerging service brands spend years trying to establish: consumer awareness. “We’re fortunate to start with the Tide brand when someone joins Tide Cleaners or Tide Laundromat,” Gibson said. “The day those doors open, they become the face of a multibillion-dollar brand. We take that responsibility very seriously.”
That recognition was a major attraction for Robert Lyons, whose organization has grown to 42 Tide Cleaners locations across five states.
“What appealed to us was that Tide wasn’t starting from scratch,” Lyons said. “The store concept was new, but the product brand already had decades of trust behind it. People grew up with Tide. Their parents and grandparents used Tide. That brand recognition was incredibly powerful.”
Tide Services is also using that brand recognition to modernize the experience itself. Tide Laundromat locations are designed to be clean, bright and attended, with air-conditioned lobbies, free Wi-Fi and smart machines. Customers can use an app to pay, see machine availability and earn rewards, while detergent and other laundry products are automatically provided. Tide says its machines weigh each load and dispense the appropriate amount of soap, and customers can complete laundry in as little as 35 minutes.
Tide Cleaners takes a similar convenience-first approach to professional garment care. Customers can use traditional storefronts, drive-thru valet service, 24/7 drop boxes and kiosks, lockers or home pickup and delivery, depending on the market. The Tide Cleaners app allows customers to schedule pickups and deliveries, track orders in real time, receive notifications when clothing is ready and manage cleaning preferences.
Tide Services is also designed to give franchisees more than one avenue for expansion.
Tide Cleaners owners can build plant stores, add drop stores, expand pickup and delivery, develop locker and virtual access points or acquire existing independent cleaners. Tide Laundromat gives operators another way to reach consumers through modern self-service laundry.
“We want franchisees to own that space locally,” said Todd Laabs, chief operating officer of Tide Services. “That could mean cleaners, laundromats, delivery, acquisitions or some combination of all of it.”
Acquisitions could be particularly important as longtime independent dry cleaners face succession challenges. “For us to grow, it often makes the most sense to buy that relationship and then improve it,” Laabs said. “You clean up the store, bring in new technology, add services and elevate the customer experience.”
That gives franchisees the ability to think beyond one storefront and instead build density across an entire market.
Tide Services believes its biggest opportunity is not simply opening more dry cleaners or laundromats. It is creating a complete out-of-home laundry platform that can serve consumers however they prefer to get the job done.
“We see the opportunity as creating nodes,” Gibson said. “When you have laundromats and cleaners, you have the ability to control operational excellence and the quality of the product.”
That broader vision is why Tide is focused on finding operators capable of developing multiple units and building meaningful market share.
“We’re looking for multi-unit operators from the start,” Gibson said. “We want that fire in the belly.”
In a category defined by recurring demand, limited consolidation and thousands of independent operators, Tide Services brings together a powerful consumer brand, multiple growth channels and the opportunity to modernize an industry that has remained fragmented for decades.
“We’re on a path toward becoming a billion-dollar business,” Gibson said. “The consumer has a problem. It’s all laundry. They just want it done for them. We have a tremendous opportunity and responsibility to solve that.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/tide-services.
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