Fitness Premier

Franchising with&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-freedom-with-a-support-system-why-fitness-premier-247-clubs-owners-thrive-2728729" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a> offers the best of both worlds: the freedom to run your own business and the support of a proven system designed to help you succeed. The franchise focuses on helping franchisees with big dreams — whether that’s running a single location or expanding into multiple markets.&nbsp;“Our model is scalable, and the support we provide makes it possible to grow without adding overwhelming responsibilities every time you open a new location,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-freedom-with-a-support-system-why-fitness-premier-247-clubs-owners-thrive-2728729" target="_blank" rel="nofollow">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier 24/7 Clubs</a>. “For example, our new franchisees in Colorado saw a gap for a truly well-rounded fitness facility and wanted to provide that for their community. They’re active in the community and want to see it thrive, and they’re planning multiple locations so everyone can experience it.”Here’s a look into how Fitness Premier 24/7 Clubs makes business ownership attainable and sustainable for its franchisees.<h2>A Focus on Marketing and Branding</h2>Fitness Premier 24/7 Clubs provides franchisees with a sleek, modern brand and effective marketing strategies to attract and retain members. The facilities are designed with clean lines and contemporary touches, creating a welcoming atmosphere for members.&nbsp;The marketing system is equally streamlined, with local campaigns, digital advertising, and promotions that are tailored to each location. Franchisees are given a detailed annual calendar of marketing activities to ensure consistent engagement with their community.&nbsp;“From a marketing standpoint, we focus on local campaigns like testimonials and member results, which are impactful because people see familiar faces and real stories,” said King. “We also handle all the strategies, promotions, and challenges with a detailed 12-month calendar to ensure consistent engagement and effective use of marketing dollars."<h2>Simplifying Operations Through Technology</h2>The operational tools provided by Fitness Premier 24/7 Clubs make it easier for franchisees to focus on growing their business. "Our software handles all the billing and membership data automatically, so franchisees don’t have to manage those tasks manually,” said King. “It also integrates with our 24/7 door access system, making operations seamless.”&nbsp;In addition, a built-in CRM system helps generate leads and convert them into memberships, keeping revenue flowing with minimal hands-on management. “It ensures the business is always marketing itself,” King said, “staying in contact with prospects and driving revenue with minimal effort from the franchisee.”<h2>Support as a Core Principle</h2>Fitness Premier 24/7 Clubs’ commitment to franchisee support comes from lessons learned in its early days. The founders experienced firsthand the challenges of building a business without guidance. "We made up our minds early on, after going through the struggles of building this ourselves, that we’d never put a franchisee in that position,” said King. “Providing an overabundance of support has always been foundational for us.”Fitness Premier 24/7 Clubs creates an environment where business owners can thrive, combining the freedom of entrepreneurship with the structure and support needed for success. With scalable systems, robust marketing strategies and a strong foundation of support, franchisees are well-positioned to achieve their goals and make a positive impact in their communities.“We want our franchisees to be happy, successful, and to grow with more locations,” said King. “The only way to make that happen is by ensuring they have the support they need to thrive."To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-freedom-with-a-support-system-why-fitness-premier-247-clubs-owners-thrive-2728729" target="_blank" rel="nofollow">https://ownafitnesspremier.com/.</a>&nbsp;

Franchise Freedom With a Support System: Why Fitness Premier 24/7 Clubs Owners Thrive

Fitness Premier 24/7 Clubs 24/7 Clubs: Freedom with a Support System

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Fitness Premier 24/7 Clubs empowers franchisees with scalable systems, strong marketing, advanced technology and extensive support to foster growth and community impact.

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Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

Don't Go It Alone: Fitness Premier's Support System for Franchise Owners

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As&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> continues to grow beyond its Midwest roots, Florida is a new priority, particularly in the Tampa Bay and Sarasota markets. The decision is driven by member behavior, population trends and the ability to enter growing communities with a model that’s already been validated.“We started our search in the Florida market a couple of years ago,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “We were really amazed by the percentage of the community that’s a member at a fitness center in Florida compared to Illinois. It’s drastically different.”King says that Florida’s population tends to place a stronger emphasis on fitness, personal wellness and consistency, creating a deeper pool of potential members. That cultural alignment matters for a brand built around engagement, coaching and long-term results.“Florida has people whose mentalities are more along the lines of fitness and personal wellness,” King said. “So there’s a lot more of those we would consider potential members.”That demand is already translating into growth on the ground. In 2025, Fitness Premier opened its first Florida location in Sarasota, owned by franchisee Dani Stiegelmeyer. The opening gave the brand an early foothold on the Gulf Coast as it builds momentum across the Tampa Bay and Sarasota markets.<h2>A Market Where Demand and Growth Intersect</h2>While Florida isn’t the only region Fitness Premier is evaluating, Tampa Bay and Sarasota stand out as markets where growth, real estate opportunity, and fitness demand intersect.“There are a lot more members in those markets because a higher percentage of the population is focused on exercise and fitness,” King said. “So that’s kind of an easy opportunity for us.”Beyond demand, the brand looks closely at how markets are expanding and where gaps exist. Tampa Bay and Sarasota continue to attract new residents, creating opportunities for well-positioned fitness concepts to establish themselves early.“When we look at the real estate opportunities, the rental opportunities, the gaps in the markets and how much those markets are growing, there’s a real opportunity to establish yourself where the growth is going,” King said. “You get in there, do a good job and secure that market for the future.”<h2>The Type of Owners Fitness Premier Wants in Florida</h2>Fitness Premier is looking for the right operators to lead those locations. In Florida, that means owners who bring discipline and a team-first mentality.“We’ve always believed our ideal franchisees have an athlete’s mindset,” King said. “You win as a team. You’re competitive. You’ll put in the effort. You’ll constantly be improving yourself and being better.”That mindset doesn’t require an athletic background. Instead, it’s about how owners approach business, leadership and growth.“We’ve been talking to some potential franchisees who have never been athletes in their lives, but they have that entrepreneurial spirit and all the mindset qualities we’re looking for,” King said.<h2>Reducing the Time From Signing to Opening</h2>One of the advantages for franchisees entering Tampa Bay or Sarasota is the amount of work Fitness Premier has already completed behind the scenes. For identified priority markets, the brand doesn’t start from scratch.“We already have our real estate team doing market analysis,” King said. “We have performers ready to go. We have sites available for those markets.”That preparation allows new owners to move faster and with more confidence.“We’ve already done some performance analysis and demographic analysis,” King said. “We’re not talking in theories or guessing at what that market can do.”As a result, the timeline from franchise agreement to opening is significantly shortened.“It’ll shorten the time frame pretty drastically since we’ve done a lot of the prework already,” King said.<h2>A Strategic Entry Point in Florida</h2>For Fitness Premier, Tampa Bay and Sarasota represent more than expansion dots on a map. They reflect markets where culture, growth and preparation align — and where franchisees can enter with momentum already built in.By pairing high-demand regions with upfront real estate work and hands-on support, Fitness Premier is positioning Florida franchise owners to launch faster, compete effectively and grow with their communities for the long term.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

Fitness Premier is prioritizing Tampa Bay and Sarasota because Florida’s fitness-focused culture, population growth and market gaps create strong conditions for long-term gym ownership.

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> is heading into 2026 after a steady year of growth. In 2025, the brand signed six franchise agreements, including one gym conversion. One location is already open and the remaining four locations are expected to open in early 2026, allowing the brand to grow while keeping a close eye on how each location performs.“That puts us in a position to grow our network by the mid-20% range in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “That’s really healthy growth for us from a footprint standpoint.”Fitness Premier has spent much of its time growing in smaller and tertiary markets that larger gym brands tend to pass over, while also moving into a few metro areas where a different type of gym can stand out. As a result, the brand isn’t forced to compete on low prices or size alone.<h2>Same-Store Performance That Signals Durability</h2>Beyond new openings, Fitness Premier’s existing locations are showing consistent performance gains.&nbsp;“This is the second year in a row that we’ve hit over 10% same-store revenue growth across the network,” said King. “Some of these locations have been open for 20 years, so to still see that kind of performance is something we’re really excited about.”That level of consistency mirrors what many gym owners are seeing day to day. More people are committing to fitness, spending more on their health, and looking for gyms that provide structure and support instead of a hands-off experience.<h2>Conversions as a Scalable Growth Opportunity</h2>One of the bigger developments in 2025 was Fitness Premier’s move into gym conversions, including a location in Bozeman, Montana, that is now in the process of joining the brand. The owners are keeping full ownership while shifting to Fitness Premier’s systems and pricing model.“They’re great operators and great trainers, but they were struggling to see how to scale,” King said. “What they saw value in was our model, our branding, our marketing and the ability to take their business to the next level.”The conversion is expected to serve as a proof point for other independent gym owners who want to expand without starting from scratch. The model allows owners to keep control of their business while gaining the structure needed to expand to additional locations.<h2>Ownership for Entrepreneurs Who Want Control and Meaning</h2>Fitness Premier’s franchise model continues to draw owners who want more than a paycheck. Many are looking at a second location, putting profits back into the business and buying real estate as they build long-term wealth through ownership.“There are people who want to control their own destiny, control their income, and do something they feel proud of,” King said. “This model gives them the ability to do that without putting a ceiling on what they can earn.”Fitness Premier supports franchisees from the early planning stages through daily operations. Owners also work closely with one another, sharing insights and experience as part of the network.<h2>A Purpose-Driven Model in a Crowded Industry</h2>While much of the fitness industry has shifted toward low-cost, low-engagement models, Fitness Premier has remained intentional about the member experience. The brand emphasizes coaching, amenities, and programs designed to help members make measurable progress in their health journeys.“We’re very intentional about the member experience and the value we’re delivering, even though it’s a harder model to run,” said King.<h2>Why 2026 Is a Strategic Entry Point</h2>Looking ahead, Fitness Premier’s priority is execution. Internally, the focus is on ensuring new locations open on solid footing and meet or exceed franchisee expectations. Externally, the brand plans to award approximately five additional franchises in 2026, maintaining a pace that allows for hands-on support.“We’re not trying to sell a hundred franchises in a year,” said King. “We want to grow at a manageable pace so our franchisees get the attention and service they deserve.”For entrepreneurs evaluating their next move, Fitness Premier’s 2026 vision offers a clear message: ownership is not just about opening a gym, but about building a business that supports financial independence, community impact and long-term growth.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

As demand for health-focused communities grows, Fitness Premier is positioning franchise ownership as a long-term path to purpose, profitability and personal control.

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Fitness Premier Enters Montana with First Conversion Deal in Bozeman

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For the operating partners behind&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> in Grundy County, Illinois, the future of fitness goes far beyond lifting heavier weights or adding more machines to the floor. Franchisees Dana Odegaard and&nbsp;<a href="https://www.linkedin.com/in/brent-bergeson-535180156/">Brent Bergeson</a> are expanding the traditional gym model to include Fitness Premier’s Relax and Restore across clubs in&nbsp;<a href="https://fitnesspremierclubs.com/locations/minooka/">Minooka</a>,&nbsp;<a href="https://fitnesspremierclubs.com/locations/coal-city/">Coal City</a> and soon,&nbsp;<a href="https://fitnesspremierclubs.com/locations/morris/">Morris</a>. This gives many members something they didn’t even realize they were missing: intentional recovery.&nbsp;Relax and Restore at&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> is a dedicated recovery space designed to help members recharge after workouts and daily stress. These rooms combine calming, easy-to-use recovery therapies — like heat, massage, compression and light therapy — to ease sore muscles, improve circulation and support overall wellness. It’s the perfect place to slow down, reset and let recovery work hand-in-hand with your fitness routine.“It kind of brings a different dynamic to the gym,” Bergeson said. “You come here to work out, but we also have this other avenue that’s really focused on recovery and restoring your body versus just beating it up.”Relax and Restore has become a meaningful business driver for Fitness Premier franchisees. By adding a premium wellness layer to the traditional gym model, Odegaard and Bergeson have created a clear upgrade path that supports higher membership adoption, stronger retention and more consistent usage across the week. The recovery suites also give clubs a built-in differentiator in competitive markets, positioning Fitness Premier as more than just a place to work out.<h2>Building a Recovery Experience Members Actually Use</h2>The Relax and Restore suites were designed to be more than a checklist of trendy equipment. Every amenity was selected based on usage, feedback and real-world impact.Human Touch massage chairs quickly became one of the most popular features across all clubs. Even after transitioning away from hydro massage beds, member response was overwhelmingly positive.In addition to massage chairs, members have access to saunas, red light therapy, jet compression boots, percussion massage guns and salt chambers — all positioned as part of a complete post-workout routine, not a luxury add-on.<h2>Location-Specific Amenities That Elevate the Experience</h2>While each Grundy County club offers a consistent set of recovery tools, the Minooka location stands out with additional amenities that give members more options in how they recover.One of those features is the Frost Locker, which delivers the benefits of cold exposure without the setup or intensity of a traditional cold plunge. It offers a more accessible way to experience cold therapy, especially for members who are curious about recovery trends but want something simple and approachable.“Cold plunge is a really popular thing right now,” Odegaard said. “But the Frost Locker gives you a lot of the same benefits with way more ease of access.”For members looking for a more traditional contrast therapy experience, Minooka also offers the Fire &amp; Ice Lounge, which pairs an infrared sauna with a cold plunge in the same space. This setup allows members to move between heat and cold to support circulation, muscle recovery and overall relaxation.“If you want a more authentic experience, we do have the cold plunge and an infrared sauna together,” Bergeson said. “You can bounce back and forth between the two. It's called our Fire &amp; Ice Lounge.”<h2>Letting Member Feedback Lead the Way</h2>Rather than guessing what members might want, Odegaard and Bergeson rely on constant feedback and usage data to guide decisions.“We’re tracking how much use each thing is getting,” Bergeson said. “Those massage chairs are so highly used that we’re already talking about getting another one in Minooka.”That approach has translated directly into membership adoption. Since launching Relax and Restore, roughly 50% to 70% of members across their clubs now use the recovery amenities.“It just shows us that this is a category people really want to have access to,” Odegaard said. “More than half of our new members are joining on the membership that includes these amenities.”<h2>Collaboration Without a One-Size-Fits-All Mandate</h2>While Fitness Premier’s leadership team gives operators flexibility to test new ideas, collaboration across the system plays a major role in shaping future upgrades.“We’re always talking with other clubs that have had Relax for quite some time,” Bergeson said. “Asking them what’s working, what people like and what trends they’re seeing.”That collaboration extends beyond recovery, allowing operators to share insights on new technology and emerging member preferences, with successful ideas often spreading organically throughout the network.<h2>Redefining the Purpose of the Gym</h2>One of the biggest surprises for the team has been how many members were unfamiliar with recovery tools before Relax and Restore launched.“We assume everybody knows about these things, but we're constantly getting members in every day that don't know about these recovery tools and things that can absolutely change their life and change their workouts and the way that they see results in the gym,” Odegaard said.&nbsp;By educating members through staff training, in-club materials and trial periods, the team has reframed the gym as a place not just to push harder, but to feel better leaving than when you arrived.“Everyone looks at the gym as hard work,” Bergeson said. “Now we can say, yes, you come in and work hard, but let’s take care of your body too. That longevity aspect changes how people experience the gym.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

image of  Dana Odegaard and Brent Bergeson Fitness Premier 24/7 Clubs Minooka, Coal City and Morris.

Operating partners Dana Odegaard and Brent Bergeson are redefining what it means to be a local gym with Relax and Restore suites. These wellness-focused upgrades are driving retention and growth.

Relax and Restore: How Fitness Premier’s Grundy County Clubs Are Expanding From Fitness to Full-Body Wellness

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SARASOTA, Fla.&nbsp;—&nbsp;<a href="https://ownafitnesspremier.com/">Fitness Premier 24/7 Clubs</a> has opened in Florida for the very first time with a new location in Sarasota under the leadership of new franchise owner Dani Stiegelmeyer. With a strong background in fitness, sports and marketing, Stiegelmeyer is excited to bring&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> community-focused approach to Florida for the first time.&nbsp;The gym is located at 3530 Clark Road, just outside Gulf Gate Estates in South Sarasota. It’s conveniently situated less than 10 minutes from Siesta Key Beach and 10 to 15 minutes from the UTC District and University Parkway. Nearby landmarks include the intersection of Beneva Road and Clark Road, with easy access from U.S. Route 41. Hours of operation will be Monday through Friday from 8 a.m. to 8 p.m., Saturday from 9 a.m. to 4 p.m., and Sunday from 9 a.m. to 2 p.m. The gym can be reached at 941-298-0823.&nbsp;"I've lived in Sarasota for a while now, around five years, and I've been in the gym for a long time,” Stiegelmeyer said. “That location is honestly such a prime spot — it's beautiful. Sarasota is one of my favorite places I've lived so far. I actually used to work right across the street, so I know the area and all the businesses really well.”As Stiegelmeyer and her team prepare for the opening, updates to the space are well underway. Fresh paint and design changes are being finalized, and she is eager to transform the gym into a space that reflects Fitness Premier’s signature clean and welcoming style.Fitness Premier’s strong corporate support and emphasis on transparency stood out to Stiegelmeyer when choosing to join the brand. She also points to unique features that set Fitness Premier apart from other local gyms, including user-friendly technology at the front desk and the&nbsp;<a href="https://fitnesspremierclubs.com/fitwave-club/">fitWAVE group training program</a>, which offers small group sessions that blend the benefits of personal training with a community atmosphere.“fitWAVE is really cool to see because you don't get that at a lot of other places,” she said. “Usually you’re either by yourself or it's one-on-one with a trainer. You might have classes elsewhere, but not smaller, personal training groups like this.”Building a sense of community is a major priority for Stiegelmeyer, who views fitness as an important part of life for busy professionals, parents and business owners alike. She hopes to create a welcoming space where members feel connected not just by their workouts, but by the shared experiences of everyday life. “We're all in this together,” she said.In the short term, Stiegelmeyer’s focus is on ensuring a smooth opening and making sure every member feels confident and comfortable from day one. Long term, she has her sights set on expansion. “We would like to, down the road, have more than one,” she said.&nbsp;Ahead of the opening, Stiegelmeyer and her team are planning presale membership opportunities and considering options like a hard hat tour to give prospective members a sneak peek of the renovations. The goal is to show the community the transformation and invite them to be part of something new and exciting.The Sarasota Fitness Premier 24/7 Club will deliver a personalized, supportive fitness experience designed to empower members and strengthen community ties. Ready to take the first step? Call 941-298-0823 or click&nbsp;<a href="https://fitnesspremierclubs.com/locations/sarasota/membership-payments-sarasota/">here</a> to find a membership that fits your lifestyle.About Fitness Premier 24/7 ClubsFitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Local entrepreneur Dani Stiegelmeyer leads the brand's Sunshine State debut, bringing Fitness Premier's clean, community-first gym experience to the Gulf Coast.

Franchise Freedom With a Support System: Why Fitness Premier 24/7 Clubs Owners Thrive

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