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How Fitness Premier 24/7 Clubs Functions as a Lifestyle Brand and Impacts Local Communities

The fitness franchise’s community-focused model allows owners to find more meaning in their work while supporting members in achieving their personal health and wellness goals.

By Morgan Wood1851 Franchise Contributor
SPONSORED 12:12PM 04/18/24

Fitness Premier 24/7 Clubs, the 19-unit fitness franchise that encourages connection and collaboration between its teams, members and communities, has built a model that empowers all of its members, regardless of their goals, to remain true to themselves as they build healthy lifestyles.

“In honor of National Exercise Day on April 18, we felt it would be fitting to recognize a few of our outstanding members,” said Jason Markowicz, founder and CEO of Fitness Premier 24/7 Clubs. “Our franchise owners are committed to helping their members achieve health and wellness through lifestyle changes, and the stories of Lisa Odom and Travele Judon demonstrate perfectly the real impact we can have in our businesses.”

National Exercise Day encourages people nationwide to take another step, no matter how small, toward wellness and spotlights the ripple effects of extra motivation. Something as simple as taking the dog for a walk or waking up 15 minutes earlier to do stretching and calisthenics can quickly become a habit and have a notable impact on one’s wellness. 

Fitness Premier 24/7 Clubs takes this motivation a step further by providing both the encouragement and environment people need to make real change.

Fitness Premier Focuses on Personalization to Support All Members

For many would-be gym goers, questions about whether they belong or if they are choosing the right gym for their goals present the largest hurdles. Because Fitness Premier 24/7 Clubs locations offer free weights, machines, cardio equipment, recovery resources and personal training support, the experience can be fully tailored to different age groups, ability levels and goal types.

For example, Lisa Odom, a member of Fitness Premier Monee in Illinois, had already kick-started her weight loss journey before she found the brand. 

“In December of 2022, I joined Fitness Premier. My weight was basically gone — I had lost just shy of 100 pounds,” said Odom. “My goal with the gym was to deal with the loose skin and tone up. I tell my trainer at Fitness Premier all the time ‘My goal is to be old-person-shredded.’ That’s what I’m shooting for, and it’s been really, really good.”

Odom started her journey at a big-box gym about an hour away from her home, but after she retired and was no longer commuting, she knew that she would need to find something closer to home to stick to her schedule. Fitness Premier of Monee is within walking distance of her home, and it has been instrumental in Odom’s effort to further build out her wellness regimen. 

Because she has Sjogren’s Syndrome — an immune-system disorder — Odom says keeping her body well is an even bigger priority, noting that becoming sedentary exacerbates her symptoms and is “the worst thing possible” for her wellness. 

Since joining Fitness Premier 24/7 Clubs, Odom has shifted from the independent swimming schedule she followed during her time at the big-box gym to working with a personal trainer, building a customized meal plan and connecting with her fellow members.

“I’m pretty regular: an hour-and-a-half to two hours in the gym, five days a week,” said Odom. “I’m very attached to my little gym. Initially, I wasn’t sure if I would love it because it is smaller, but it’s very personal. I know everyone there and it’s a very cool place to be. It has been my saving grace.”

Fitness Premier 24/7 Clubs’ Evidence-Based Approach Offers a Refreshing Take on the Fitness Industry

In helping its members achieve their wellness goals, Fitness Premier 24/7 Clubs remains focused on evidence-based solutions. Research consistently shows that people are more likely to achieve their goals when they feel accountable to someone, and in smaller, more community-focused gyms, this is an easier dynamic to achieve. This was one of the most important things that Travele Judon, a stand-up comic who has lost 163 pounds with Fitness Premier, noticed when he first walked in.

“I felt the difference. Before this, all the other gyms felt the same,” said Judon. “All the other gyms cannot see you in five months, and they do not care. Fitness Premier holds you accountable; they’ll even call and check on you if they notice you’re not holding yourself accountable.”

Judon was 468 pounds when he joined Fitness Premier 24/7 Clubs. After developing sleep apnea, running out of breath during animated stand-up sets and struggling with other aspects of life like comfortably fitting in airplanes or on roller coasters, he knew he wanted to make a change.

When he joined Fitness Premier 24/7 Clubs in January of 2022, he had tried plenty of “quick fixes” and fad diets unsuccessfully and was ready to get consistent with the help of the pros. Participating in personal training, fitWAVE classes and Zumba programs, Judon has maintained a schedule of working out six days each week and completely changed his life.

“Now, I’m in the best shape of my life. I no longer have sleep apnea. I can run around on stage, catch my breath and keep performing. I ran my first 5k last November and finished ahead of my wife,” he explained. “The weight loss journey is not an easy one, and Fitness Premier helped me through it.”

For Fitness Premier 24/7 Clubs owners, it is stories like these that make the journey even more fulfilling. 

“It isn’t every day that you get to say you played a part in literally changing someone’s life,” said Markowicz. “That’s why I’m so proud of what we’ve built here at Fitness Premier 24/7 Clubs. We aren’t another big-box gym that doesn’t notice our members, and we don’t promote fad diets or other unrealistic plans. We combine evidence-based methods and a deep commitment to our members to help people achieve their wellness dreams. That’s what it’s all about.”

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