Fitness Premier

<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier 24/7 Clubs</a>, the 19-unit fitness franchise that encourages connection and collaboration between its teams, members and communities, has built a model that empowers all of its members, regardless of their goals, to remain true to themselves as they build healthy lifestyles.“In honor of National Exercise Day on April 18, we felt it would be fitting to recognize a few of our outstanding members,” said&nbsp;<a href="https://www.linkedin.com/in/jason-markowicz-cfc-9a87592a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">Jason Markowicz</a>, founder and CEO of&nbsp;<a href="http://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a>. “Our franchise owners are committed to helping their members achieve health and wellness through lifestyle changes, and the stories of&nbsp;<a href="https://www.linkedin.com/in/lisa-odom-90976589/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">Lisa Odom</a> and&nbsp;<a href="https://www.linkedin.com/in/travele-judon-8321235a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">Travele Judon</a> demonstrate perfectly the real impact we can have in our businesses.”National Exercise Day encourages people nationwide to take another step, no matter how small, toward wellness and spotlights the ripple effects of extra motivation. Something as simple as taking the dog for a walk or waking up 15 minutes earlier to do stretching and calisthenics can quickly become a habit and have a notable impact on one’s wellness.&nbsp;Fitness Premier 24/7 Clubs takes this motivation a step further by providing both the encouragement and environment people need to make real change.<h3>Fitness Premier Focuses on Personalization to Support All Members</h3>For many would-be gym goers, questions about whether they belong or if they are choosing the right gym for their goals present the largest hurdles. Because Fitness Premier 24/7 Clubs locations offer free weights, machines, cardio equipment, recovery resources and personal training support, the experience can be fully tailored to different age groups, ability levels and goal types.For example, Lisa Odom, a member of&nbsp;<a href="https://fitnesspremierclubs.com/locations/monee-il/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">Fitness Premier Monee</a> in Illinois, had already kick-started her weight loss journey before she found the brand.&nbsp;“In December of 2022, I joined Fitness Premier. My weight was basically gone — I had lost just shy of 100 pounds,” said Odom. “My goal with the gym was to deal with the loose skin and tone up. I tell my trainer at Fitness Premier all the time ‘My goal is to be old-person-shredded.’ That’s what I’m shooting for, and it’s been really, really good.”Odom started her journey at a big-box gym about an hour away from her home, but after she retired and was no longer commuting, she knew that she would need to find something closer to home to stick to her schedule. Fitness Premier of Monee is within walking distance of her home, and it has been instrumental in Odom’s effort to further build out her wellness regimen.&nbsp;Because she has Sjogren’s Syndrome — an immune-system disorder — Odom says keeping her body well is an even bigger priority, noting that becoming sedentary exacerbates her symptoms and is “the worst thing possible” for her wellness.&nbsp;Since joining Fitness Premier 24/7 Clubs, Odom has shifted from the independent swimming schedule she followed during her time at the big-box gym to working with a personal trainer, building a customized meal plan and connecting with her fellow members.“I’m pretty regular: an hour-and-a-half to two hours in the gym, five days a week,” said Odom. “I’m very attached to my little gym. Initially, I wasn’t sure if I would love it because it is smaller, but it’s very personal. I know everyone there and it’s a very cool place to be. It has been my saving grace.”<h3>Fitness Premier 24/7 Clubs’ Evidence-Based Approach Offers a Refreshing Take on the Fitness Industry</h3>In helping its members achieve their wellness goals, Fitness Premier 24/7 Clubs remains focused on evidence-based solutions.&nbsp;<a href="https://observer.com/2017/03/psychological-secrets-hack-better-life-habits-psychology-productivity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">Research</a> consistently shows that people are more likely to achieve their goals when they feel accountable to someone, and in smaller, more community-focused gyms, this is an easier dynamic to achieve. This was one of the most important things that Travele Judon, a stand-up comic who has lost 163 pounds with Fitness Premier, noticed when he first walked in.“I felt the difference. Before this, all the other gyms felt the same,” said Judon. “All the other gyms cannot see you in five months, and they do not care. Fitness Premier holds you accountable; they’ll even call and check on you if they notice you’re not holding yourself accountable.”Judon was 468 pounds when he joined Fitness Premier 24/7 Clubs. After developing sleep apnea, running out of breath during animated stand-up sets and struggling with other aspects of life like comfortably fitting in airplanes or on roller coasters, he knew he wanted to make a change.When he joined Fitness Premier 24/7 Clubs in January of 2022, he had tried plenty of “quick fixes” and fad diets unsuccessfully and was ready to get consistent with the help of the pros. Participating in personal training, fitWAVE classes and Zumba programs, Judon has maintained a schedule of working out six days each week and completely changed his life.“Now, I’m in the best shape of my life. I no longer have sleep apnea. I can run around on stage, catch my breath and keep performing. I ran my first 5k last November and finished ahead of my wife,” he explained. “The weight loss journey is not an easy one, and Fitness Premier helped me through it.”For Fitness Premier 24/7 Clubs owners, it is stories like these that make the journey even more fulfilling.&nbsp;“It isn’t every day that you get to say you played a part in literally changing someone’s life,” said Markowicz. “That’s why I’m so proud of what we’ve built here at Fitness Premier 24/7 Clubs. We aren’t another big-box gym that doesn’t notice our members, and we don’t promote fad diets or other unrealistic plans. We combine evidence-based methods and a deep commitment to our members to help people achieve their wellness dreams. That’s what it’s all about.”To find out more information on costs to buy this franchise, please visit<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-247-clubs-impacts-local-communities-2725959" target="_blank" rel="nofollow">&nbsp;https://ownafitnesspremier.com/</a>.&nbsp;

Fitness Premier Franchise Owners Impact Local Communities

1851 Franchise

The fitness franchise’s community-focused model allows owners to find more meaning in their work while supporting members in achieving their personal health and wellness goals.


This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Fitness Premier 24/7 Clubs Functions as a Lifestyle Brand and Impacts Local Communities

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Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

Don't Go It Alone: Fitness Premier's Support System for Franchise Owners

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As&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> continues to grow beyond its Midwest roots, Florida is a new priority, particularly in the Tampa Bay and Sarasota markets. The decision is driven by member behavior, population trends and the ability to enter growing communities with a model that’s already been validated.“We started our search in the Florida market a couple of years ago,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “We were really amazed by the percentage of the community that’s a member at a fitness center in Florida compared to Illinois. It’s drastically different.”King says that Florida’s population tends to place a stronger emphasis on fitness, personal wellness and consistency, creating a deeper pool of potential members. That cultural alignment matters for a brand built around engagement, coaching and long-term results.“Florida has people whose mentalities are more along the lines of fitness and personal wellness,” King said. “So there’s a lot more of those we would consider potential members.”That demand is already translating into growth on the ground. In 2025, Fitness Premier opened its first Florida location in Sarasota, owned by franchisee Dani Stiegelmeyer. The opening gave the brand an early foothold on the Gulf Coast as it builds momentum across the Tampa Bay and Sarasota markets.<h2>A Market Where Demand and Growth Intersect</h2>While Florida isn’t the only region Fitness Premier is evaluating, Tampa Bay and Sarasota stand out as markets where growth, real estate opportunity, and fitness demand intersect.“There are a lot more members in those markets because a higher percentage of the population is focused on exercise and fitness,” King said. “So that’s kind of an easy opportunity for us.”Beyond demand, the brand looks closely at how markets are expanding and where gaps exist. Tampa Bay and Sarasota continue to attract new residents, creating opportunities for well-positioned fitness concepts to establish themselves early.“When we look at the real estate opportunities, the rental opportunities, the gaps in the markets and how much those markets are growing, there’s a real opportunity to establish yourself where the growth is going,” King said. “You get in there, do a good job and secure that market for the future.”<h2>The Type of Owners Fitness Premier Wants in Florida</h2>Fitness Premier is looking for the right operators to lead those locations. In Florida, that means owners who bring discipline and a team-first mentality.“We’ve always believed our ideal franchisees have an athlete’s mindset,” King said. “You win as a team. You’re competitive. You’ll put in the effort. You’ll constantly be improving yourself and being better.”That mindset doesn’t require an athletic background. Instead, it’s about how owners approach business, leadership and growth.“We’ve been talking to some potential franchisees who have never been athletes in their lives, but they have that entrepreneurial spirit and all the mindset qualities we’re looking for,” King said.<h2>Reducing the Time From Signing to Opening</h2>One of the advantages for franchisees entering Tampa Bay or Sarasota is the amount of work Fitness Premier has already completed behind the scenes. For identified priority markets, the brand doesn’t start from scratch.“We already have our real estate team doing market analysis,” King said. “We have performers ready to go. We have sites available for those markets.”That preparation allows new owners to move faster and with more confidence.“We’ve already done some performance analysis and demographic analysis,” King said. “We’re not talking in theories or guessing at what that market can do.”As a result, the timeline from franchise agreement to opening is significantly shortened.“It’ll shorten the time frame pretty drastically since we’ve done a lot of the prework already,” King said.<h2>A Strategic Entry Point in Florida</h2>For Fitness Premier, Tampa Bay and Sarasota represent more than expansion dots on a map. They reflect markets where culture, growth and preparation align — and where franchisees can enter with momentum already built in.By pairing high-demand regions with upfront real estate work and hands-on support, Fitness Premier is positioning Florida franchise owners to launch faster, compete effectively and grow with their communities for the long term.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

Fitness Premier is prioritizing Tampa Bay and Sarasota because Florida’s fitness-focused culture, population growth and market gaps create strong conditions for long-term gym ownership.

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Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

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Fitness Premier Enters Montana with First Conversion Deal in Bozeman

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For the operating partners behind&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> in Grundy County, Illinois, the future of fitness goes far beyond lifting heavier weights or adding more machines to the floor. Franchisees Dana Odegaard and&nbsp;<a href="https://www.linkedin.com/in/brent-bergeson-535180156/">Brent Bergeson</a> are expanding the traditional gym model to include Fitness Premier’s Relax and Restore across clubs in&nbsp;<a href="https://fitnesspremierclubs.com/locations/minooka/">Minooka</a>,&nbsp;<a href="https://fitnesspremierclubs.com/locations/coal-city/">Coal City</a> and soon,&nbsp;<a href="https://fitnesspremierclubs.com/locations/morris/">Morris</a>. This gives many members something they didn’t even realize they were missing: intentional recovery.&nbsp;Relax and Restore at&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> is a dedicated recovery space designed to help members recharge after workouts and daily stress. These rooms combine calming, easy-to-use recovery therapies — like heat, massage, compression and light therapy — to ease sore muscles, improve circulation and support overall wellness. It’s the perfect place to slow down, reset and let recovery work hand-in-hand with your fitness routine.“It kind of brings a different dynamic to the gym,” Bergeson said. “You come here to work out, but we also have this other avenue that’s really focused on recovery and restoring your body versus just beating it up.”Relax and Restore has become a meaningful business driver for Fitness Premier franchisees. By adding a premium wellness layer to the traditional gym model, Odegaard and Bergeson have created a clear upgrade path that supports higher membership adoption, stronger retention and more consistent usage across the week. The recovery suites also give clubs a built-in differentiator in competitive markets, positioning Fitness Premier as more than just a place to work out.<h2>Building a Recovery Experience Members Actually Use</h2>The Relax and Restore suites were designed to be more than a checklist of trendy equipment. Every amenity was selected based on usage, feedback and real-world impact.Human Touch massage chairs quickly became one of the most popular features across all clubs. Even after transitioning away from hydro massage beds, member response was overwhelmingly positive.In addition to massage chairs, members have access to saunas, red light therapy, jet compression boots, percussion massage guns and salt chambers — all positioned as part of a complete post-workout routine, not a luxury add-on.<h2>Location-Specific Amenities That Elevate the Experience</h2>While each Grundy County club offers a consistent set of recovery tools, the Minooka location stands out with additional amenities that give members more options in how they recover.One of those features is the Frost Locker, which delivers the benefits of cold exposure without the setup or intensity of a traditional cold plunge. It offers a more accessible way to experience cold therapy, especially for members who are curious about recovery trends but want something simple and approachable.“Cold plunge is a really popular thing right now,” Odegaard said. “But the Frost Locker gives you a lot of the same benefits with way more ease of access.”For members looking for a more traditional contrast therapy experience, Minooka also offers the Fire &amp; Ice Lounge, which pairs an infrared sauna with a cold plunge in the same space. This setup allows members to move between heat and cold to support circulation, muscle recovery and overall relaxation.“If you want a more authentic experience, we do have the cold plunge and an infrared sauna together,” Bergeson said. “You can bounce back and forth between the two. It's called our Fire &amp; Ice Lounge.”<h2>Letting Member Feedback Lead the Way</h2>Rather than guessing what members might want, Odegaard and Bergeson rely on constant feedback and usage data to guide decisions.“We’re tracking how much use each thing is getting,” Bergeson said. “Those massage chairs are so highly used that we’re already talking about getting another one in Minooka.”That approach has translated directly into membership adoption. Since launching Relax and Restore, roughly 50% to 70% of members across their clubs now use the recovery amenities.“It just shows us that this is a category people really want to have access to,” Odegaard said. “More than half of our new members are joining on the membership that includes these amenities.”<h2>Collaboration Without a One-Size-Fits-All Mandate</h2>While Fitness Premier’s leadership team gives operators flexibility to test new ideas, collaboration across the system plays a major role in shaping future upgrades.“We’re always talking with other clubs that have had Relax for quite some time,” Bergeson said. “Asking them what’s working, what people like and what trends they’re seeing.”That collaboration extends beyond recovery, allowing operators to share insights on new technology and emerging member preferences, with successful ideas often spreading organically throughout the network.<h2>Redefining the Purpose of the Gym</h2>One of the biggest surprises for the team has been how many members were unfamiliar with recovery tools before Relax and Restore launched.“We assume everybody knows about these things, but we're constantly getting members in every day that don't know about these recovery tools and things that can absolutely change their life and change their workouts and the way that they see results in the gym,” Odegaard said.&nbsp;By educating members through staff training, in-club materials and trial periods, the team has reframed the gym as a place not just to push harder, but to feel better leaving than when you arrived.“Everyone looks at the gym as hard work,” Bergeson said. “Now we can say, yes, you come in and work hard, but let’s take care of your body too. That longevity aspect changes how people experience the gym.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

image of  Dana Odegaard and Brent Bergeson Fitness Premier 24/7 Clubs Minooka, Coal City and Morris.

Operating partners Dana Odegaard and Brent Bergeson are redefining what it means to be a local gym with Relax and Restore suites. These wellness-focused upgrades are driving retention and growth.

Relax and Restore: How Fitness Premier’s Grundy County Clubs Are Expanding From Fitness to Full-Body Wellness

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SARASOTA, Fla.&nbsp;—&nbsp;<a href="https://ownafitnesspremier.com/">Fitness Premier 24/7 Clubs</a> has opened in Florida for the very first time with a new location in Sarasota under the leadership of new franchise owner Dani Stiegelmeyer. With a strong background in fitness, sports and marketing, Stiegelmeyer is excited to bring&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> community-focused approach to Florida for the first time.&nbsp;The gym is located at 3530 Clark Road, just outside Gulf Gate Estates in South Sarasota. It’s conveniently situated less than 10 minutes from Siesta Key Beach and 10 to 15 minutes from the UTC District and University Parkway. Nearby landmarks include the intersection of Beneva Road and Clark Road, with easy access from U.S. Route 41. Hours of operation will be Monday through Friday from 8 a.m. to 8 p.m., Saturday from 9 a.m. to 4 p.m., and Sunday from 9 a.m. to 2 p.m. The gym can be reached at 941-298-0823.&nbsp;"I've lived in Sarasota for a while now, around five years, and I've been in the gym for a long time,” Stiegelmeyer said. “That location is honestly such a prime spot — it's beautiful. Sarasota is one of my favorite places I've lived so far. I actually used to work right across the street, so I know the area and all the businesses really well.”As Stiegelmeyer and her team prepare for the opening, updates to the space are well underway. Fresh paint and design changes are being finalized, and she is eager to transform the gym into a space that reflects Fitness Premier’s signature clean and welcoming style.Fitness Premier’s strong corporate support and emphasis on transparency stood out to Stiegelmeyer when choosing to join the brand. She also points to unique features that set Fitness Premier apart from other local gyms, including user-friendly technology at the front desk and the&nbsp;<a href="https://fitnesspremierclubs.com/fitwave-club/">fitWAVE group training program</a>, which offers small group sessions that blend the benefits of personal training with a community atmosphere.“fitWAVE is really cool to see because you don't get that at a lot of other places,” she said. “Usually you’re either by yourself or it's one-on-one with a trainer. You might have classes elsewhere, but not smaller, personal training groups like this.”Building a sense of community is a major priority for Stiegelmeyer, who views fitness as an important part of life for busy professionals, parents and business owners alike. She hopes to create a welcoming space where members feel connected not just by their workouts, but by the shared experiences of everyday life. “We're all in this together,” she said.In the short term, Stiegelmeyer’s focus is on ensuring a smooth opening and making sure every member feels confident and comfortable from day one. Long term, she has her sights set on expansion. “We would like to, down the road, have more than one,” she said.&nbsp;Ahead of the opening, Stiegelmeyer and her team are planning presale membership opportunities and considering options like a hard hat tour to give prospective members a sneak peek of the renovations. The goal is to show the community the transformation and invite them to be part of something new and exciting.The Sarasota Fitness Premier 24/7 Club will deliver a personalized, supportive fitness experience designed to empower members and strengthen community ties. Ready to take the first step? Call 941-298-0823 or click&nbsp;<a href="https://fitnesspremierclubs.com/locations/sarasota/membership-payments-sarasota/">here</a> to find a membership that fits your lifestyle.About Fitness Premier 24/7 ClubsFitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Local entrepreneur Dani Stiegelmeyer leads the brand's Sunshine State debut, bringing Fitness Premier's clean, community-first gym experience to the Gulf Coast.

How Fitness Premier 24/7 Clubs Functions as a Lifestyle Brand and Impacts Local Communities

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