Fitness Premier

The fitness industry has undergone numerous changes over the past two decades, with trends swinging between large-scale, big box gyms and smaller, boutique fitness studios. Both offer distinct experiences, but increasingly, consumers are seeking a middle ground that combines the best of both worlds: the personalized service of boutique studios with the affordability and accessibility of big box gyms.&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-vs-big-box-fitness-how-fitness-premier-247-clubs-strikes-the-perfect-balance-2727604" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a>, the community-focused fitness franchise, has positioned itself as a leader in this hybrid space, offering a unique balance that caters to a wide range of fitness enthusiasts.“Over the last 20 years, the business has trended in every different direction,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-vs-big-box-fitness-how-fitness-premier-247-clubs-strikes-the-perfect-balance-2727604" target="_blank" rel="nofollow">Rick King</a>, COO of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “People have moved from big box to boutique and right now, the last couple years, I think they’ve moved back to the big box trend again. And now we’re seeing it come back to the center.”<h3>Blending Boutique Personalization with Big Box Flexibility</h3>The appeal of boutique fitness studios is rooted in their personalized approach to fitness, offering specific classes, tailored experiences and more intimate atmospheres. However, these studios often lack the flexibility and scale that big box gyms provide. Fitness Premier has managed to capture the strengths of both models, giving it a competitive edge in the market.“We have the boutique value — quality, programming, feel, personalization, goal attainability, etc. — but we also have your everyday fitness users that the big box gyms attract as well,” said King. “So, we kind of position ourselves right in the middle where we have what we feel is the best of both worlds.”One of the key differentiators for Fitness Premier is its emphasis on customer relationships and building a strong community. This aspect is often missing in large-scale gyms where members may feel like just another number. “Initially, when a big box facility opens in a market, people are attracted to it because it’s 40,000 square feet, it’s shiny, has a low price point, etc.,” said King. “They get an influx of members, but I think people realize quickly that they want more than that. They want some personalization. They want a name.”<h3>Attracting a Diverse Membership</h3>While boutique studios often cater to a niche market, Fitness Premier’s hybrid model attracts a broad spectrum of members, from those seeking a more tailored experience to those who simply want a solid workout. King points out that boutique fitness consumers tend to jump from one specialized studio to another, looking for variety in their routines. Fitness Premier 24/7 Clubs captures this market by offering a range of programs under one roof.“In the boutique markets, there’s a lot of different brands. Some people will stay at one for three or four months at a time and then go to another. They’ll stay at one that specializes in yoga, then they’ll go to one that specializes in spin,” King said. “They move around a lot because in the boutique market, it’s so dialed in to one thing that people want more variety. So, we’re attracting that customer as well, because of our programming and variety combined with the everyday fitness use when they just want to work out on their own and have the flexibility of 24-hour access.”<h3>Member Retention Through Personalized Service</h3>One of the biggest challenges for any gym — whether boutique or big box — is member retention.&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-247-clubs-culture-helps-owners-find-purpose-connection-and-fulfillment-2727222#featured">Fitness Premier 24/7 Clubs prioritizes building strong connections with its members</a> from the moment they walk through the door, ensuring that their first experience is welcoming and sets the tone for a long-term relationship.“Our primary focus has always been the point of first contact. I think that’s your best opportunity to make somebody feel connected and retain them for longer,” King said. “People are admittedly a little reserved about entering a fitness center for one reason or another. They’re not sure how they’re going to get treated, if they’re going to feel comfortable. There are a lot of barriers to overcome right away. So, we train our staff very diligently and have a lot of structure in place for how we treat the customer and what we go through at that point of first contact.”Beyond the initial interaction, Fitness Premier maintains strong communication with its members, hosting community events and offering high-quality instruction to ensure people feel valued and supported throughout their fitness journey.“We’re diving into their goals — who they are, what works for them, what hasn’t worked for them in the past, what they’re looking to do, how they want to be treated,” said King. “That experience on their first visit is drastically different than at every other place.”<h3>Multiple Revenue Streams: A Key Advantage Over Big Box Gyms</h3>From an operational perspective, Fitness Premier’s hybrid model also offers financial advantages over both boutique studios and big box gyms. Unlike big box gyms, which often rely solely on membership fees, or boutique studios, which typically generate revenue from a single service,&nbsp;<a href="https://1851franchise.com/fitness-premier/how-fitness-premiers-diversified-revenue-streams-are-driving-franchisee-success-2727423#featured">Fitness Premier 24/7 Clubs benefits from multiple revenue streams</a>.“We capitalize on our personal training and group training revenue streams, we capitalize on nutrition revenue streams, we capitalize on stretch revenue streams — and then the newest, biggest addition to the revolution is the whole recovery aspect,” said King. “With our model, you’re able to capitalize on all of these revenue streams.”This diversity of offerings allows Fitness Premier 24/7 Clubs to remain competitive in an industry that is constantly evolving. By blending the best elements of boutique fitness — personalization, programming and community — with the flexibility and affordability of big box gyms, Fitness Premier has created a unique niche that appeals to a wide range of fitness enthusiasts.<h3>Fitness Premier: Offering the Best of Both Worlds</h3>As the fitness industry continues to evolve, Fitness Premier’s ability to offer the best of both boutique and big box models gives it a distinct competitive advantage. With a strong focus on customer service, personalized programming, and multiple revenue streams, Fitness Premier 24/7 Clubs is well-positioned to attract a diverse range of members and keep them engaged for the long term.Or as King put it, “We’re positioned right in the middle, where we have what we feel is the best of both worlds.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=boutique-vs-big-box-fitness-how-fitness-premier-247-clubs-strikes-the-perfect-balance-2727604" target="_blank" rel="nofollow">https://ownafitnesspremier.com/</a>.About Fitness Premier 24/7 Clubs:&nbsp;Fitness Premier 24/7 Clubs is a fast-growing, 18-location, fitness concept that creates a community with its staff and guests.&nbsp; At Fitness Premier 24/7 clubs, some of the amenities include 24/7 Access, Hydromassage, Sauna, Red Light Therapy, Group exercise classes, supervised kids club, and training &amp; nutrition programs. Backed by franchise executive, Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture, and systems compounded by a growth focus in strategic markets . To learn more about franchise opportunities, visit&nbsp;<a href="https://1851franchise.com/fitforyoufranchising">https://1851franchise.com/fitforyoufranchising</a>.

Premier 24/7 Clubs - Boutique vs. Big Box - 1851 Franchise

Fitness Premier Franchise: Blending Big Box Flexibility with Boutique Service

1851 Franchise

The 18-location fitness franchise blends the personalized service of boutique fitness with the flexibility of big box gyms, offering multiple revenue streams and strong customer relationships.

This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Boutique vs. Big Box Fitness: How Fitness Premier 24/7 Clubs Strikes the Perfect Balance

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Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

Don't Go It Alone: Fitness Premier's Support System for Franchise Owners

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> has partnered with&nbsp;<a href="https://www.truemed.com/">Truemed</a>, a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases, giving members a new way to put their pre-tax dollars toward gym memberships, personal training and recovery services."For a while, everybody in our industry was talking about how to tap into that resource so that people can use those benefits for items like memberships and personal training," said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. "In the past, there was really never a good avenue or a straight line path for that to happen. I know that I have friends and family who have huge HSA and FSA accounts that they have to go try to spend at the end of the year, and it goes underutilized."The process involves a brief online intake survey that takes roughly 3 minutes to complete. If someone qualifies, they can apply those funds to a gym membership and related services. Coverage varies by plan, but members can apply those funds toward dues and additional services, such as personal or group training.&nbsp;Once the survey is submitted, an independent licensed clinician reviews the information and determines whether a Letter of Medical Necessity can be issued. King said the turnaround is fast and the odds are favorable, with an approval rate above 80%.<h2>A New Angle for Corporate Wellness</h2>Beyond individual members, the partnership gives Fitness Premier a stronger foothold in corporate wellness conversations, where budget constraints have historically made it difficult to build new programs with local businesses."A lot of times employers are saying, 'Hey, we already contribute a lot of money toward corporate wellness, there really isn't any more budget to design a program specifically with you,'" King said. "So it gives us a better angle going into the conversation — we're not asking them to put together a program above and beyond what they're already doing, but just letting them know we can accept the HSA and FSA funds they're already contributing to."Fitness Premier expects the partnership to reshape how prospective members think about gym memberships, encouraging them to see fitness as an ongoing health need rather than a discretionary purchase.“We're definitely seeing more traffic in our gyms, so I know that is going to help with that, but also we have our recovery space too,” said&nbsp;<a href="https://www.linkedin.com/in/jillyan-morris/">Jillyan Morris</a>, franchisee success manager at Fitness Premier. “So not only are people invested in their health and fitness journey, but they're also investing in recovery, too, and the extra money they're already putting aside in their HSA or flexible spending account can help cover that as well.”<h2>Built to Last</h2>King said Truemed provided staff training and marketing materials — including email campaigns and in-club signage — to support the rollout, and he encouraged other gym owners to look into the partnership.&nbsp;"If there's any other fitness owners, independent gym owners out there reading this, it would be a really good phone call or contact to make," he said. "They really did a good job as a company, their follow-up is good, and they're serving us well."By unlocking pre-tax health dollars for fitness, the brand is not only lowering barriers to entry but also reinforcing the idea that consistent exercise is a core part of overall healthcare. For members who have long wondered how to use those HSA and FSA balances, the answer may now be as simple as going to the gym.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Partners With Truemed to Let Members Use HSA and FSA Funds

The new partnership gives members a streamlined way to apply pre-tax health dollars toward gym memberships, training and recovery services.

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As&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> continues to grow beyond its Midwest roots, Florida is a new priority, particularly in the Tampa Bay and Sarasota markets. The decision is driven by member behavior, population trends and the ability to enter growing communities with a model that’s already been validated.“We started our search in the Florida market a couple of years ago,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “We were really amazed by the percentage of the community that’s a member at a fitness center in Florida compared to Illinois. It’s drastically different.”King says that Florida’s population tends to place a stronger emphasis on fitness, personal wellness and consistency, creating a deeper pool of potential members. That cultural alignment matters for a brand built around engagement, coaching and long-term results.“Florida has people whose mentalities are more along the lines of fitness and personal wellness,” King said. “So there’s a lot more of those we would consider potential members.”That demand is already translating into growth on the ground. In 2025, Fitness Premier opened its first Florida location in Sarasota, owned by franchisee Dani Stiegelmeyer. The opening gave the brand an early foothold on the Gulf Coast as it builds momentum across the Tampa Bay and Sarasota markets.<h2>A Market Where Demand and Growth Intersect</h2>While Florida isn’t the only region Fitness Premier is evaluating, Tampa Bay and Sarasota stand out as markets where growth, real estate opportunity, and fitness demand intersect.“There are a lot more members in those markets because a higher percentage of the population is focused on exercise and fitness,” King said. “So that’s kind of an easy opportunity for us.”Beyond demand, the brand looks closely at how markets are expanding and where gaps exist. Tampa Bay and Sarasota continue to attract new residents, creating opportunities for well-positioned fitness concepts to establish themselves early.“When we look at the real estate opportunities, the rental opportunities, the gaps in the markets and how much those markets are growing, there’s a real opportunity to establish yourself where the growth is going,” King said. “You get in there, do a good job and secure that market for the future.”<h2>The Type of Owners Fitness Premier Wants in Florida</h2>Fitness Premier is looking for the right operators to lead those locations. In Florida, that means owners who bring discipline and a team-first mentality.“We’ve always believed our ideal franchisees have an athlete’s mindset,” King said. “You win as a team. You’re competitive. You’ll put in the effort. You’ll constantly be improving yourself and being better.”That mindset doesn’t require an athletic background. Instead, it’s about how owners approach business, leadership and growth.“We’ve been talking to some potential franchisees who have never been athletes in their lives, but they have that entrepreneurial spirit and all the mindset qualities we’re looking for,” King said.<h2>Reducing the Time From Signing to Opening</h2>One of the advantages for franchisees entering Tampa Bay or Sarasota is the amount of work Fitness Premier has already completed behind the scenes. For identified priority markets, the brand doesn’t start from scratch.“We already have our real estate team doing market analysis,” King said. “We have performers ready to go. We have sites available for those markets.”That preparation allows new owners to move faster and with more confidence.“We’ve already done some performance analysis and demographic analysis,” King said. “We’re not talking in theories or guessing at what that market can do.”As a result, the timeline from franchise agreement to opening is significantly shortened.“It’ll shorten the time frame pretty drastically since we’ve done a lot of the prework already,” King said.<h2>A Strategic Entry Point in Florida</h2>For Fitness Premier, Tampa Bay and Sarasota represent more than expansion dots on a map. They reflect markets where culture, growth and preparation align — and where franchisees can enter with momentum already built in.By pairing high-demand regions with upfront real estate work and hands-on support, Fitness Premier is positioning Florida franchise owners to launch faster, compete effectively and grow with their communities for the long term.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

Fitness Premier is prioritizing Tampa Bay and Sarasota because Florida’s fitness-focused culture, population growth and market gaps create strong conditions for long-term gym ownership.

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Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

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SARASOTA, Fla.&nbsp;—&nbsp;<a href="https://ownafitnesspremier.com/">Fitness Premier 24/7 Clubs</a> has opened in Florida for the very first time with a new location in Sarasota under the leadership of new franchise owner Dani Stiegelmeyer. With a strong background in fitness, sports and marketing, Stiegelmeyer is excited to bring&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> community-focused approach to Florida for the first time.&nbsp;The gym is located at 3530 Clark Road, just outside Gulf Gate Estates in South Sarasota. It’s conveniently situated less than 10 minutes from Siesta Key Beach and 10 to 15 minutes from the UTC District and University Parkway. Nearby landmarks include the intersection of Beneva Road and Clark Road, with easy access from U.S. Route 41. Hours of operation will be Monday through Friday from 8 a.m. to 8 p.m., Saturday from 9 a.m. to 4 p.m., and Sunday from 9 a.m. to 2 p.m. The gym can be reached at 941-298-0823.&nbsp;"I've lived in Sarasota for a while now, around five years, and I've been in the gym for a long time,” Stiegelmeyer said. “That location is honestly such a prime spot — it's beautiful. Sarasota is one of my favorite places I've lived so far. I actually used to work right across the street, so I know the area and all the businesses really well.”As Stiegelmeyer and her team prepare for the opening, updates to the space are well underway. Fresh paint and design changes are being finalized, and she is eager to transform the gym into a space that reflects Fitness Premier’s signature clean and welcoming style.Fitness Premier’s strong corporate support and emphasis on transparency stood out to Stiegelmeyer when choosing to join the brand. She also points to unique features that set Fitness Premier apart from other local gyms, including user-friendly technology at the front desk and the&nbsp;<a href="https://fitnesspremierclubs.com/fitwave-club/">fitWAVE group training program</a>, which offers small group sessions that blend the benefits of personal training with a community atmosphere.“fitWAVE is really cool to see because you don't get that at a lot of other places,” she said. “Usually you’re either by yourself or it's one-on-one with a trainer. You might have classes elsewhere, but not smaller, personal training groups like this.”Building a sense of community is a major priority for Stiegelmeyer, who views fitness as an important part of life for busy professionals, parents and business owners alike. She hopes to create a welcoming space where members feel connected not just by their workouts, but by the shared experiences of everyday life. “We're all in this together,” she said.In the short term, Stiegelmeyer’s focus is on ensuring a smooth opening and making sure every member feels confident and comfortable from day one. Long term, she has her sights set on expansion. “We would like to, down the road, have more than one,” she said.&nbsp;Ahead of the opening, Stiegelmeyer and her team are planning presale membership opportunities and considering options like a hard hat tour to give prospective members a sneak peek of the renovations. The goal is to show the community the transformation and invite them to be part of something new and exciting.The Sarasota Fitness Premier 24/7 Club will deliver a personalized, supportive fitness experience designed to empower members and strengthen community ties. Ready to take the first step? Call 941-298-0823 or click&nbsp;<a href="https://fitnesspremierclubs.com/locations/sarasota/membership-payments-sarasota/">here</a> to find a membership that fits your lifestyle.About Fitness Premier 24/7 ClubsFitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Local entrepreneur Dani Stiegelmeyer leads the brand's Sunshine State debut, bringing Fitness Premier's clean, community-first gym experience to the Gulf Coast.

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For the operating partners behind&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> in Grundy County, Illinois, the future of fitness goes far beyond lifting heavier weights or adding more machines to the floor. Franchisees Dana Odegaard and&nbsp;<a href="https://www.linkedin.com/in/brent-bergeson-535180156/">Brent Bergeson</a> are expanding the traditional gym model to include Fitness Premier’s Relax and Restore across clubs in&nbsp;<a href="https://fitnesspremierclubs.com/locations/minooka/">Minooka</a>,&nbsp;<a href="https://fitnesspremierclubs.com/locations/coal-city/">Coal City</a> and soon,&nbsp;<a href="https://fitnesspremierclubs.com/locations/morris/">Morris</a>. This gives many members something they didn’t even realize they were missing: intentional recovery.&nbsp;Relax and Restore at&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> is a dedicated recovery space designed to help members recharge after workouts and daily stress. These rooms combine calming, easy-to-use recovery therapies — like heat, massage, compression and light therapy — to ease sore muscles, improve circulation and support overall wellness. It’s the perfect place to slow down, reset and let recovery work hand-in-hand with your fitness routine.“It kind of brings a different dynamic to the gym,” Bergeson said. “You come here to work out, but we also have this other avenue that’s really focused on recovery and restoring your body versus just beating it up.”Relax and Restore has become a meaningful business driver for Fitness Premier franchisees. By adding a premium wellness layer to the traditional gym model, Odegaard and Bergeson have created a clear upgrade path that supports higher membership adoption, stronger retention and more consistent usage across the week. The recovery suites also give clubs a built-in differentiator in competitive markets, positioning Fitness Premier as more than just a place to work out.<h2>Building a Recovery Experience Members Actually Use</h2>The Relax and Restore suites were designed to be more than a checklist of trendy equipment. Every amenity was selected based on usage, feedback and real-world impact.Human Touch massage chairs quickly became one of the most popular features across all clubs. Even after transitioning away from hydro massage beds, member response was overwhelmingly positive.In addition to massage chairs, members have access to saunas, red light therapy, jet compression boots, percussion massage guns and salt chambers — all positioned as part of a complete post-workout routine, not a luxury add-on.<h2>Location-Specific Amenities That Elevate the Experience</h2>While each Grundy County club offers a consistent set of recovery tools, the Minooka location stands out with additional amenities that give members more options in how they recover.One of those features is the Frost Locker, which delivers the benefits of cold exposure without the setup or intensity of a traditional cold plunge. It offers a more accessible way to experience cold therapy, especially for members who are curious about recovery trends but want something simple and approachable.“Cold plunge is a really popular thing right now,” Odegaard said. “But the Frost Locker gives you a lot of the same benefits with way more ease of access.”For members looking for a more traditional contrast therapy experience, Minooka also offers the Fire &amp; Ice Lounge, which pairs an infrared sauna with a cold plunge in the same space. This setup allows members to move between heat and cold to support circulation, muscle recovery and overall relaxation.“If you want a more authentic experience, we do have the cold plunge and an infrared sauna together,” Bergeson said. “You can bounce back and forth between the two. It's called our Fire &amp; Ice Lounge.”<h2>Letting Member Feedback Lead the Way</h2>Rather than guessing what members might want, Odegaard and Bergeson rely on constant feedback and usage data to guide decisions.“We’re tracking how much use each thing is getting,” Bergeson said. “Those massage chairs are so highly used that we’re already talking about getting another one in Minooka.”That approach has translated directly into membership adoption. Since launching Relax and Restore, roughly 50% to 70% of members across their clubs now use the recovery amenities.“It just shows us that this is a category people really want to have access to,” Odegaard said. “More than half of our new members are joining on the membership that includes these amenities.”<h2>Collaboration Without a One-Size-Fits-All Mandate</h2>While Fitness Premier’s leadership team gives operators flexibility to test new ideas, collaboration across the system plays a major role in shaping future upgrades.“We’re always talking with other clubs that have had Relax for quite some time,” Bergeson said. “Asking them what’s working, what people like and what trends they’re seeing.”That collaboration extends beyond recovery, allowing operators to share insights on new technology and emerging member preferences, with successful ideas often spreading organically throughout the network.<h2>Redefining the Purpose of the Gym</h2>One of the biggest surprises for the team has been how many members were unfamiliar with recovery tools before Relax and Restore launched.“We assume everybody knows about these things, but we're constantly getting members in every day that don't know about these recovery tools and things that can absolutely change their life and change their workouts and the way that they see results in the gym,” Odegaard said.&nbsp;By educating members through staff training, in-club materials and trial periods, the team has reframed the gym as a place not just to push harder, but to feel better leaving than when you arrived.“Everyone looks at the gym as hard work,” Bergeson said. “Now we can say, yes, you come in and work hard, but let’s take care of your body too. That longevity aspect changes how people experience the gym.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

image of  Dana Odegaard and Brent Bergeson Fitness Premier 24/7 Clubs Minooka, Coal City and Morris.

Operating partners Dana Odegaard and Brent Bergeson are redefining what it means to be a local gym with Relax and Restore suites. These wellness-focused upgrades are driving retention and growth.

Boutique vs. Big Box Fitness: How Fitness Premier 24/7 Clubs Strikes the Perfect Balance

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