Fitness Premier Introduces FitWAVE Group Exercise Program for Flexible and Efficient Workouts

Fitness Premier 24/7 Clubs, the emerging full-service gym franchise with 19 locations and counting, has introduced its new group exercise program, fitWAVE, meant to help customers achieve their fitness goals with greater flexibility and convenience.

fitWAVE is a cyclical 16-week group fitness class that provides efficient high-energy workouts that help burn significant calories, resulting in visible transformations. The fitWAVE workouts consist of daily 50-minute exercises that concentrate on the upper body, lower body, full body and team-building cardio.

According to Mike Orwig, the Regional Director of Training and Development, fitWAVE can directly help gym goers exceed “any of their fitness goals.” Since the program’s introduction, Orwig says there’s been a 12% increase in strength gains in the clubs that have implemented fitWAVE workouts.

Orwig says the exercises vary from low-intensity concentration on isolating muscle groups, to high-intensity training that increases metabolic responses. Throughout the 16-week program, fitWAVE progresses through a series of exercise waves of the safest and highest quality of workouts that allow each member to reach their greatest potential.

“This is a program that’s available to everyone,” said Orwig. “fitWAVE speaks to everyday gym-goers, but also to beginners. It’s suitable for all fitness levels and can be modified to accommodate any physical limitations.”

Orwig also acknowledged the challenges faced by newcomers in the fitness industry. He says it’s not uncommon for new gym-goers to feel overwhelmed, confused and uncomfortable when they walk into a fitness center for the first time, which can lead to frustration and a lack of direction. According to Orwig, this is why Fitness Premier has introduced the fitWAVE program – to help alleviate these concerns.

“We’re trying to speak to as large an audience as possible. No matter how familiar you are with exercise and the gym, we want everyone to walk in with a smile and leave with a smile,” he said.

fitWAVE classes are led by certified trainers who guide members through a series of exercises designed to improve core strength, balance, endurance and flexibility, with the goal of adding years to your life. There are three different fitWAVE age groups available, including a youth program, a semi-active adult program and an active adult program.

Orwig says the program was designed to be available to as wide an audience as possible. With that in mind, they provide upper body workouts on Mondays and Thursdays, total body workouts on Wednesdays and Saturdays and lower body days on Tuesdays and Fridays. This means that even if you can’t make it to the gym every day, you’ll still have plenty of opportunities to work on different areas of your body throughout the week.

“We’re telling you exactly what to do, and at most, you only have to commit to three hours every week,” Orwig said. “Health is an investment. fitWAVE takes less time, it’s affordable and ultimately, it will add years onto your life.”

As of May 2023, only seven Fitness Premier locations offer the fitWAVE program, but Orwig says the brand has plans to implement the program in all of its clubs by the end of the year.

“I’ve been in the industry a long time and I’ve yet to learn about anything else like this,” Orwig said.

To find out more information on costs to buy Fitness Premier 24/7 Clubs, please visit https://1851franchise.com/fitforyoufranchising/info.