Own a Fitness Premier, a Fitness Leader Led By Athletes

The fitness industry has undergone numerous changes over the past two decades, with trends swinging between large-scale, big box gyms and smaller, boutique fitness studios. Both offer distinct experiences, but increasingly, consumers are seeking a middle ground that combines the best of both worlds: the personalized service of boutique studios with the affordability and accessibility of big box gyms. Fitness Premier, the community-focused fitness franchise, has positioned itself as a leader in this hybrid space, offering a unique balance that caters to a wide range of fitness enthusiasts. We have the boutique value — quality, programming, feel, personalization, goal attainability, etc. — but we also have your everyday fitness users that the big box gyms attract as well. From an operational perspective, Fitness Premier’s hybrid model also offers financial advantages over both boutique studios and big box gyms. Unlike big box gyms, which often rely solely on membership fees, or boutique studios, which typically generate revenue from a single service, Fitness Premier benefits from mulitple revenue streams. 

Fitness Premier 24/7 Clubs was started by Jason Markowicz, a franchisee turned franchisor and former collegiate athlete, and is currently led by a team of franchisees who understand what business owners need to succeed in their market. Franchisees have a flexible, multi-brand opportunity to dominate the wellness industry in their area. The average community size where a Fitness Premier goes has between 15,000-20,000 in total population in a 5 mile radius.

Fitness Premier 24/7 Clubs provides all the amenities you’d expect with a big-box gym membership, but with the community and service you’d expect from a boutique studio. The brand has a membership to fit every customer and allows them to choose based on schedule, budget, location, and classes they want to take.

One of the most important differentiators for Fitness Premier 24/7 Clubs is its focus on holistic fitness and wellness. Rather than focusing solely on aesthetic results or catering only to highly experienced athletes, the fitness franchise establishes gyms in smaller, often underserved, communities and offers a range of equipment and resources to address the needs of the masses.
 

Fitness Premier 24/7 Clubs is a fast-growing, nearly 20-location, group-workout gym concept that has seen major success in smaller markets that its competitors wouldn’t think to go after. The brand’s innovative model is bringing group fitness and engaging classes to smaller markets and the suburbs. The brand offers a great turnkey solution focused on markets that other fitness competitors are not focused on.