Fitness Premier

Apex Velocity LLC is bringing a new&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-muscles-into-johns-creek-georgia-with-new-franchise-agreement-2728892" target="_blank" rel="nofollow">Fitness Premier</a> location to John's Creek, Georgia, in 2025, expanding the brand’s footprint in the state. The new gym will introduce a state-of-the-art fitness experience tailored to the needs of the vibrant and growing local community in Fulton County.&nbsp;&nbsp;The leadership team at Apex Velocity comes from a background in technology and real estate, but the company’s founders saw an opportunity to diversify into the fitness industry. As active fitness enthusiasts, they recognized the value of investing in a health and wellness business that offered long-term stability, scalability, and financial freedom.&nbsp;&nbsp;"We’ve always been interested in entrepreneurship and financial freedom," said a spokesperson for Apex Velocity. "The fitness industry is evergreen — no matter what is happening around you, health and wellness remain a priority."&nbsp;&nbsp;After evaluating multiple fitness franchise concepts, Apex Velocity was particularly drawn to&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> diversified business model, which generates revenue beyond traditional gym memberships. The brand’s subscription-based structure ensures a steady cash flow, while additional amenities —such as personal training, lifestyle equipment, and wellness facilities like saunas — create multiple income streams.&nbsp;&nbsp;"The subscription-based model is key because you’re not constantly chasing payments," the spokesperson said. "Fitness Premier also offers diverse revenue streams, which allows for better business scalability compared to other gym models."&nbsp;&nbsp;John’s Creek, a northern suburb of Atlanta, is known for its affluent and highly educated population, including a growing community of young professionals and families. Apex Velocity identified a gap in the local fitness market, which is currently dominated by either basic, budget-friendly gyms or large, impersonal chains.&nbsp;&nbsp;"John's Creek is a thriving community where health and wellness are a priority," the spokesperson said. "However, the fitness options are either very basic or overly commercialized. Fitness Premier fits right in the middle, offering a personalized and high-value experience that the community is currently lacking."&nbsp;&nbsp;With the first location set to open in 2025, Apex Velocity is already looking toward future expansion, intending to launch at least two to three more locations in the coming years. Business ownership has long been a part of the company’s entrepreneurial vision, inspired by generations of family members who successfully ran their own businesses.&nbsp;&nbsp;"Our team is committed to building a sustainable business that provides financial freedom and long-term success," the spokesperson said. "We see this as a long-term investment and an opportunity to bring something valuable to the community while growing our portfolio."&nbsp;&nbsp;For those considering franchising, the team at Apex Velocity encourages taking action and doing the research."If you’re considering it, don’t overthink it — just take the first step," the spokesperson said. "Visit some locations, talk to other franchise owners, and figure out what you want to achieve. The more you learn, the more confident you’ll be in your decision."&nbsp;&nbsp;With a passion for fitness and clear growth plans, Apex Velocity is ready to make Fitness Premier the go-to gym in John's Creek.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-muscles-into-johns-creek-georgia-with-new-franchise-agreement-2728892" target="_blank" rel="nofollow">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Muscles Into John's Creek, Georgia, With New Franchise Agreement

Fitness Premier Expands to John's Creek with New Franchise Agreement

1851 Franchise

Apex Velocity LLC is excited to open the fitness brand’s newest location in John's Creek in 2025 to serve the local community. 

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Athletech News: Fitness Premier Adds Medical Weight Loss, Eyes Small-Town Gym Growth

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Train Strong with a Community-Focused Gym in Bourbonnais

Train Strong With a Community-Focused Gym in Bourbonnais

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> has partnered with&nbsp;<a href="https://www.truemed.com/">Truemed</a>, a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases, giving members a new way to put their pre-tax dollars toward gym memberships, personal training and recovery services."For a while, everybody in our industry was talking about how to tap into that resource so that people can use those benefits for items like memberships and personal training," said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. "In the past, there was really never a good avenue or a straight line path for that to happen. I know that I have friends and family who have huge HSA and FSA accounts that they have to go try to spend at the end of the year, and it goes underutilized."The process involves a brief online intake survey that takes roughly 3 minutes to complete. If someone qualifies, they can apply those funds to a gym membership and related services. Coverage varies by plan, but members can apply those funds toward dues and additional services, such as personal or group training.&nbsp;Once the survey is submitted, an independent licensed clinician reviews the information and determines whether a Letter of Medical Necessity can be issued. King said the turnaround is fast and the odds are favorable, with an approval rate above 80%.<h2>A New Angle for Corporate Wellness</h2>Beyond individual members, the partnership gives Fitness Premier a stronger foothold in corporate wellness conversations, where budget constraints have historically made it difficult to build new programs with local businesses."A lot of times employers are saying, 'Hey, we already contribute a lot of money toward corporate wellness, there really isn't any more budget to design a program specifically with you,'" King said. "So it gives us a better angle going into the conversation — we're not asking them to put together a program above and beyond what they're already doing, but just letting them know we can accept the HSA and FSA funds they're already contributing to."Fitness Premier expects the partnership to reshape how prospective members think about gym memberships, encouraging them to see fitness as an ongoing health need rather than a discretionary purchase.“We're definitely seeing more traffic in our gyms, so I know that is going to help with that, but also we have our recovery space too,” said&nbsp;<a href="https://www.linkedin.com/in/jillyan-morris/">Jillyan Morris</a>, franchisee success manager at Fitness Premier. “So not only are people invested in their health and fitness journey, but they're also investing in recovery, too, and the extra money they're already putting aside in their HSA or flexible spending account can help cover that as well.”<h2>Built to Last</h2>King said Truemed provided staff training and marketing materials — including email campaigns and in-club signage — to support the rollout, and he encouraged other gym owners to look into the partnership.&nbsp;"If there's any other fitness owners, independent gym owners out there reading this, it would be a really good phone call or contact to make," he said. "They really did a good job as a company, their follow-up is good, and they're serving us well."By unlocking pre-tax health dollars for fitness, the brand is not only lowering barriers to entry but also reinforcing the idea that consistent exercise is a core part of overall healthcare. For members who have long wondered how to use those HSA and FSA balances, the answer may now be as simple as going to the gym.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Partners With Truemed to Let Members Use HSA and FSA Funds

The new partnership gives members a streamlined way to apply pre-tax health dollars toward gym memberships, training and recovery services.

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Fitness Premier Muscles Into John's Creek, Georgia, With New Franchise Agreement

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