Fitness Premier

<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-franchise-marketing-support-2730265" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a> understands that success in a fitness business is about way more than just the clubs themselves. The old “build it and they will come” mentality doesn’t cut it, especially in a landscape that is full of different concepts, each with its own differentiators. As such, the franchisor offers robust marketing support to help franchisees attract the attention of potential members and boost retention once they’ve joined.“Many of our franchisees join the system because they’re passionate about fitness and want to bring this resource to their communities,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-franchise-marketing-support-2730265" target="_blank" rel="nofollow">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “But not all of them understand the marketing aspect. They’re fitness enthusiasts and trainers. That’s why we’ve been intentional about building the support we have.”King acknowledges that some people will naturally discover a well-run facility, but a strong marketing framework can help the business level up and transform fitness professionals into successful business owners.<h2>Beyond the Basics: A Multi-Channel Approach</h2>Fitness Premier manages most of the lift for franchisees, handling ongoing marketing and promotions. This means owners have more time to focus on operating their facilities and building relationships with their teams and members.&nbsp;“Our channels extend far beyond simple advertising,” King said. “We have a full spectrum of digital and traditional marketing channels to position our locations within their communities. This gives our owners an upper hand in the local markets because we truly understand each community and can tailor our marketing messaging accordingly.”Fitness Premier’s digital marketing approach includes social media management, Google optimization, SEO strategies, and professional website development. Rather than offering cookie-cutter solutions for just a couple of platforms, Fitness Premier diversifies its efforts and carefully designs each element to reflect the market it will be addressing while maintaining brand consistency nationwide.<h2>A Thoughtful Approach to Fitness Marketing</h2>While it’s important to launch marketing across multiple channels, Fitness Premier is also thoughtful about the content of its marketing messages. The brand focuses on bringing its model to underserved communities, supporting members with a great experience that helps them meet their goals. Its marketing efforts follow a similar person-first approach.“It’s all about the person,” King said. “People getting marketed to want to feel like you’re talking&nbsp;to them. Rather than constant ‘we’ or ‘us’ statements, we focus on the ‘you’ statements. We don’t just talk about how great we are. We make them feel seen, recognizing and addressing their individual motivations, concerns, and aspirations.”Carefully creating marketing materials to communicate a clear understanding of the audience as people with unique needs and circumstances helps Fitness Premier, as a brand, to connect with potential members before they even walk through the doors of a club. The approach builds trust and positions Fitness Premier as a support or resource early on, rather than just another organization trying to sell something to the member. For franchisees, building this type of reputation in the community is invaluable and sets the stage for long-term business success.<h2>Evidence-Based Strategies With Proven Results</h2>A thoughtful approach that blends innovative strategies with community-focused messaging gives franchisees a strong baseline, but the leadership team also takes care to educate franchisees, equipping them with the knowledge necessary to lead their own local efforts should they choose.“We train all franchisees in proven marketing approaches, showing them what works, and, just as importantly, what doesn’t work,” King said. “This ensures that even owners with zero prior marketing experience can execute effective campaigns.”The brand’s approach to marketing has had tangible results. This year, at the six-month mark, Fitness Premier’s system-wide membership count was up 38%, and service-based sales had increased by 41% compared to the previous year. Individual locations also saw remarkable revenue growth, like the Blue Ridge, Georgia, gym, which was up over 30% year-over-year.For Fitness Premier’s leadership team, the growth isn’t just about member acquisition. It’s about building sustainable membership bases that ultimately contribute to long-term profitability for the franchisee and long-term health and wellness improvements for the community.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fitness-premier-franchise-marketing-support-2730265" target="_blank" rel="nofollow">https://ownafitnesspremier.com/</a>.&nbsp;&nbsp;

Fitness Franchise Marketing Support | Fitness Premier 24/7 Clubs

1851 Franchise

By infusing strategic marketing efforts with personal, solutions-oriented messaging, Fitness Premier stands out in the communities it enters, driving franchisees’ visibility and long-term success.

This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

The Secret to Fitness Franchise Success? It's Not Just the Workouts

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Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> has partnered with&nbsp;<a href="https://www.truemed.com/">Truemed</a>, a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases, giving members a new way to put their pre-tax dollars toward gym memberships, personal training and recovery services."For a while, everybody in our industry was talking about how to tap into that resource so that people can use those benefits for items like memberships and personal training," said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. "In the past, there was really never a good avenue or a straight line path for that to happen. I know that I have friends and family who have huge HSA and FSA accounts that they have to go try to spend at the end of the year, and it goes underutilized."The process involves a brief online intake survey that takes roughly 3 minutes to complete. If someone qualifies, they can apply those funds to a gym membership and related services. Coverage varies by plan, but members can apply those funds toward dues and additional services, such as personal or group training.&nbsp;Once the survey is submitted, an independent licensed clinician reviews the information and determines whether a Letter of Medical Necessity can be issued. King said the turnaround is fast and the odds are favorable, with an approval rate above 80%.<h2>A New Angle for Corporate Wellness</h2>Beyond individual members, the partnership gives Fitness Premier a stronger foothold in corporate wellness conversations, where budget constraints have historically made it difficult to build new programs with local businesses."A lot of times employers are saying, 'Hey, we already contribute a lot of money toward corporate wellness, there really isn't any more budget to design a program specifically with you,'" King said. "So it gives us a better angle going into the conversation — we're not asking them to put together a program above and beyond what they're already doing, but just letting them know we can accept the HSA and FSA funds they're already contributing to."Fitness Premier expects the partnership to reshape how prospective members think about gym memberships, encouraging them to see fitness as an ongoing health need rather than a discretionary purchase.“We're definitely seeing more traffic in our gyms, so I know that is going to help with that, but also we have our recovery space too,” said&nbsp;<a href="https://www.linkedin.com/in/jillyan-morris/">Jillyan Morris</a>, franchisee success manager at Fitness Premier. “So not only are people invested in their health and fitness journey, but they're also investing in recovery, too, and the extra money they're already putting aside in their HSA or flexible spending account can help cover that as well.”<h2>Built to Last</h2>King said Truemed provided staff training and marketing materials — including email campaigns and in-club signage — to support the rollout, and he encouraged other gym owners to look into the partnership.&nbsp;"If there's any other fitness owners, independent gym owners out there reading this, it would be a really good phone call or contact to make," he said. "They really did a good job as a company, their follow-up is good, and they're serving us well."By unlocking pre-tax health dollars for fitness, the brand is not only lowering barriers to entry but also reinforcing the idea that consistent exercise is a core part of overall healthcare. For members who have long wondered how to use those HSA and FSA balances, the answer may now be as simple as going to the gym.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Partners With Truemed to Let Members Use HSA and FSA Funds

The new partnership gives members a streamlined way to apply pre-tax health dollars toward gym memberships, training and recovery services.

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Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

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Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

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SARASOTA, Fla.&nbsp;—&nbsp;<a href="https://ownafitnesspremier.com/">Fitness Premier 24/7 Clubs</a> has opened in Florida for the very first time with a new location in Sarasota under the leadership of new franchise owner Dani Stiegelmeyer. With a strong background in fitness, sports and marketing, Stiegelmeyer is excited to bring&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> community-focused approach to Florida for the first time.&nbsp;The gym is located at 3530 Clark Road, just outside Gulf Gate Estates in South Sarasota. It’s conveniently situated less than 10 minutes from Siesta Key Beach and 10 to 15 minutes from the UTC District and University Parkway. Nearby landmarks include the intersection of Beneva Road and Clark Road, with easy access from U.S. Route 41. Hours of operation will be Monday through Friday from 8 a.m. to 8 p.m., Saturday from 9 a.m. to 4 p.m., and Sunday from 9 a.m. to 2 p.m. The gym can be reached at 941-298-0823.&nbsp;"I've lived in Sarasota for a while now, around five years, and I've been in the gym for a long time,” Stiegelmeyer said. “That location is honestly such a prime spot — it's beautiful. Sarasota is one of my favorite places I've lived so far. I actually used to work right across the street, so I know the area and all the businesses really well.”As Stiegelmeyer and her team prepare for the opening, updates to the space are well underway. Fresh paint and design changes are being finalized, and she is eager to transform the gym into a space that reflects Fitness Premier’s signature clean and welcoming style.Fitness Premier’s strong corporate support and emphasis on transparency stood out to Stiegelmeyer when choosing to join the brand. She also points to unique features that set Fitness Premier apart from other local gyms, including user-friendly technology at the front desk and the&nbsp;<a href="https://fitnesspremierclubs.com/fitwave-club/">fitWAVE group training program</a>, which offers small group sessions that blend the benefits of personal training with a community atmosphere.“fitWAVE is really cool to see because you don't get that at a lot of other places,” she said. “Usually you’re either by yourself or it's one-on-one with a trainer. You might have classes elsewhere, but not smaller, personal training groups like this.”Building a sense of community is a major priority for Stiegelmeyer, who views fitness as an important part of life for busy professionals, parents and business owners alike. She hopes to create a welcoming space where members feel connected not just by their workouts, but by the shared experiences of everyday life. “We're all in this together,” she said.In the short term, Stiegelmeyer’s focus is on ensuring a smooth opening and making sure every member feels confident and comfortable from day one. Long term, she has her sights set on expansion. “We would like to, down the road, have more than one,” she said.&nbsp;Ahead of the opening, Stiegelmeyer and her team are planning presale membership opportunities and considering options like a hard hat tour to give prospective members a sneak peek of the renovations. The goal is to show the community the transformation and invite them to be part of something new and exciting.The Sarasota Fitness Premier 24/7 Club will deliver a personalized, supportive fitness experience designed to empower members and strengthen community ties. Ready to take the first step? Call 941-298-0823 or click&nbsp;<a href="https://fitnesspremierclubs.com/locations/sarasota/membership-payments-sarasota/">here</a> to find a membership that fits your lifestyle.About Fitness Premier 24/7 ClubsFitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Local entrepreneur Dani Stiegelmeyer leads the brand's Sunshine State debut, bringing Fitness Premier's clean, community-first gym experience to the Gulf Coast.

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The Secret to Fitness Franchise Success? It's Not Just the Workouts

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