Fitness Premier

<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-fitness-premier-adds-medical-weight-loss-eyes-small-town-gym-growth-2728579" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a>, a mid-priced gym franchise with 19 locations primarily in Illinois, is expanding its offerings by launching a medical weight loss program and targeting growth in small-town markets across the U.S.,&nbsp;<a href="https://athletechnews.com/fitness-premier-medical-weight-loss-small-town-gym-growth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-fitness-premier-adds-medical-weight-loss-eyes-small-town-gym-growth-2728579" target="_blank" rel="nofollow">according to a recent Athletech News article</a>. The brand is piloting its medical weight loss initiative in four locations, partnering with a trusted vendor to integrate safe and effective weight loss solutions with personalized fitness and nutrition programs. This move positions&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> as one of the first affordable gym brands to embrace medical weight loss, a space typically dominated by higher-end fitness chains. With the rise of GLP-1 medications and the&nbsp;<a href="https://athletechnews.com/glp-1s-opportunity-for-gym-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-fitness-premier-adds-medical-weight-loss-eyes-small-town-gym-growth-2728579" target="_blank" rel="nofollow">weight loss industry valued at $6.8 billion</a>, the gym sees an opportunity to bring these services to underserved communities. “Medical weight loss is a big thing across the country right now, and people in our communities don’t really have immediate access to it,” said Fitness Premier Vice President&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-fitness-premier-adds-medical-weight-loss-eyes-small-town-gym-growth-2728579" target="_blank" rel="nofollow">Rick King</a>. “It is one of the opportunities that we are exploring.”Beyond this new initiative, Fitness Premier is focusing on expanding its footprint in small-town markets, aiming for communities with populations between 10,000 and 30,000. The brand sees an untapped opportunity in these areas, which are often overlooked by big-box gyms and boutique fitness brands. By fostering strong community ties — engaging in local chambers of commerce and hosting community events — the gym differentiates itself from competitors. Lower real estate costs and the need for strong retention strategies in smaller markets also contribute to its appeal for franchisees.In addition to medical weight loss, Fitness Premier has&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-247-clubs-relax-restore-suites-are-fitness-club-game-changer-2726151">introduced its Relax + Restore program</a>, offering premium recovery services such as saunas, massage chairs and cold plunges. This add-on service, available at a higher membership tier, has proven successful in attracting new members who might not typically join a gym. The brand reports that about 30% of new members opt for the premium package, providing an additional revenue stream.With its back-office operations now structured to support growth, Fitness Premier is actively expanding, recently signing multi-unit deals in Colorado and Florida.&nbsp;Read the Athletech News article&nbsp;<a href="https://athletechnews.com/fitness-premier-medical-weight-loss-small-town-gym-growth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-fitness-premier-adds-medical-weight-loss-eyes-small-town-gym-growth-2728579" target="_blank" rel="nofollow">here</a>.&nbsp;For more information on franchising with Fitness Premier, visit:&nbsp;<a href="https://1851franchise.com/fitness-premier">https://1851franchise.com/fitness-premier</a>.

Fitness Premier Expands Offerings, Targets Small-Town Growth

1851 Franchise

Fitness Premier 24/7 Clubs is piloting its medical weight loss program in four locations, collaborating with a partner to incorporate solutions into personalized fitness and nutritional plans.

This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Athletech News: Fitness Premier Adds Medical Weight Loss, Eyes Small-Town Gym Growth

athletech-news-fitness-premier-adds-medical-weight-loss-eyes-small-town-gym-growth

FRANCHISE INFORMATION

Contact

Own a Fitness Premier

Building a Fitness Business for 2026 and Beyond

Fitness Premier Franchise Support

Strategic Marketing for Franchise Success

Learn

Download Brochure

Visit Website

FITNESS PREMIER

Fitness Premier 24/7 Clubs

OUR BRANDS

Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

Relax and Restore: How Fitness Premier’s Grundy County Clubs Are Expanding From Fitness to Full-Body Wellness

FITNESS PREMIER MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FITNESS PREMIER

CONTACT FITNESS PREMIER

facebook

instagram

linkedin

First Name

Last Name

Email

Phone

City

State / Province

Comments

Interested in a Brand or Need Help Deciding?

Free Franchise Consultation:

fitness-premier-sarasota-grand-opening

Fitness Premier Muscles Into John's Creek, Georgia, With New Franchise Agreement

fitness-premier-muscles-into-johns-creek-georgia-with-new-franchise-agreement

Train Strong with a Community-Focused Gym in Bourbonnais

Train Strong With a Community-Focused Gym in Bourbonnais

bourbonnais-community-gym

<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> has partnered with&nbsp;<a href="https://www.truemed.com/">Truemed</a>, a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases, giving members a new way to put their pre-tax dollars toward gym memberships, personal training and recovery services."For a while, everybody in our industry was talking about how to tap into that resource so that people can use those benefits for items like memberships and personal training," said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. "In the past, there was really never a good avenue or a straight line path for that to happen. I know that I have friends and family who have huge HSA and FSA accounts that they have to go try to spend at the end of the year, and it goes underutilized."The process involves a brief online intake survey that takes roughly 3 minutes to complete. If someone qualifies, they can apply those funds to a gym membership and related services. Coverage varies by plan, but members can apply those funds toward dues and additional services, such as personal or group training.&nbsp;Once the survey is submitted, an independent licensed clinician reviews the information and determines whether a Letter of Medical Necessity can be issued. King said the turnaround is fast and the odds are favorable, with an approval rate above 80%.<h2>A New Angle for Corporate Wellness</h2>Beyond individual members, the partnership gives Fitness Premier a stronger foothold in corporate wellness conversations, where budget constraints have historically made it difficult to build new programs with local businesses."A lot of times employers are saying, 'Hey, we already contribute a lot of money toward corporate wellness, there really isn't any more budget to design a program specifically with you,'" King said. "So it gives us a better angle going into the conversation — we're not asking them to put together a program above and beyond what they're already doing, but just letting them know we can accept the HSA and FSA funds they're already contributing to."Fitness Premier expects the partnership to reshape how prospective members think about gym memberships, encouraging them to see fitness as an ongoing health need rather than a discretionary purchase.“We're definitely seeing more traffic in our gyms, so I know that is going to help with that, but also we have our recovery space too,” said&nbsp;<a href="https://www.linkedin.com/in/jillyan-morris/">Jillyan Morris</a>, franchisee success manager at Fitness Premier. “So not only are people invested in their health and fitness journey, but they're also investing in recovery, too, and the extra money they're already putting aside in their HSA or flexible spending account can help cover that as well.”<h2>Built to Last</h2>King said Truemed provided staff training and marketing materials — including email campaigns and in-club signage — to support the rollout, and he encouraged other gym owners to look into the partnership.&nbsp;"If there's any other fitness owners, independent gym owners out there reading this, it would be a really good phone call or contact to make," he said. "They really did a good job as a company, their follow-up is good, and they're serving us well."By unlocking pre-tax health dollars for fitness, the brand is not only lowering barriers to entry but also reinforcing the idea that consistent exercise is a core part of overall healthcare. For members who have long wondered how to use those HSA and FSA balances, the answer may now be as simple as going to the gym.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Partners With Truemed to Let Members Use HSA and FSA Funds

The new partnership gives members a streamlined way to apply pre-tax health dollars toward gym memberships, training and recovery services.

fitness-premier-hsa-fsa-gym-memberships-truemed

Athletech News: Fitness Premier Adds Medical Weight Loss, Eyes Small-Town Gym Growth

MORE STORIES LIKE THIS