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How Does Fitness Premier 24/7 Clubs Franchising Support Its Franchise Owners?

From initial inquiry to years into operations, Fit For You uses flexible development plans, continuing leadership development and corporate support solutions to support and empower its franchisees in building their best lives.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 8:08AM 06/28/22

Fitness Premier 24/7 Clubs thrive on community. In developing connections through fitness, encouraging franchisees to establish businesses in underserved communities, and cultivating a strong family dynamic within the franchise network, teamwork and support are staples for this brand.

“There are three different touch points per week that allow us to invest in the staff of our clubs, and that makes a world of difference,” explained Josh HettigerFit For You chief operating officer. “At the end of the day, the biggest differentiator between us and other fitness brands in the space is the people. How great our staff are at all of the locations and how much they care is a testament to the effort that we put into them.”

The Fitness Premier discovery process embraces prospective franchisees from the very beginning. With a pre-approval process and multiple banking relationships, Fitness Premier is able to conduct a screening of a candidate’s liquidity and financing bandwidth so they can go into conversations with the franchise understanding their status.

“We don’t do third-party financing internally, but for the right partners, we have teamed up with them to handle a financing piece on our end,” said Jason Markowicz, Fit For You CEO. “So we do have some franchisees that have minority ownership of a location, and we’ll take a stake in that business to help with the capital needs and the finance structure. It’s pretty creative.”

Once financing has been established, Hettiger walks potential franchisees through the sales discovery process, answering any and all questions they may have. After signing, the new franchisee is paired up with a construction and development team for site selection and construction as well as members of the franchisee support team to ensure that all of the necessary information regarding vendors, activation and post-opening processes is available.

While the building is coming together, Michael Orwig, Fitness Premier’s director of people development will work to train both the franchisee and their team, providing learning at the Fitness Premier corporate office and on-site. 

“Not only do we help you with your initial staff selection and training, we have three different touch points per week where we’re training franchisees and staff,” Hettiger said. “On top of three touch points per week, we do monthly masterminds, which are full-blown three hour leadership seminars, along with a quarterly summit that’s more of a fun, engaging way to get outside the club.”

Fitness Premier can afford to allocate this time to franchisee development because of the technological support and solutions it has in place. There is a corporate support center that will activate a turnkey accounting, human resources and payroll solution while franchisees and staff are being trained, and this center continues to manage things like vendor communications and member support. This allows franchisees to pivot from the many moving parts and instead focus on their overarching business goals and what they hope to achieve within their communities.

“The back office support and leadership training and development that you get with us is just second to none,” Hettiger said. Markowicz added, “We also weave in a lot of personal development and different leadership books that we’ll circulate and pull from to develop team members not only as fitness professionals and fitness businesspeople but also as leaders.”

About Fitness Premier 24/7 Clubs: 

Fitness Premier 24/7 Clubs is a fast-growing, 17-location, fitness concept that creates a community with its staff and guests.  At Fitness Premier 24/7 clubs, some of the amenities include 24/7 Access, Hydromassage, Group exercise classes, supervised kids club, and training & nutrition programs. Backed by franchise executive, Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture, and systems compounded by a growth focus in strategic markets . To learn more about franchise opportunities, visit