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How Much Can I Make as a Fitness Premier 24/7 Clubs Owner

The fitness franchise saw a 13% increase in year-over-year sales due to its streamlined operational model, flexible footprint and robust franchisee support system.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 2:14PM 07/21/22

Fitness Premier 24/7 Clubs, the 17-unit and growing fitness franchise, has brought a unique model to the fitness franchising space, providing unmatched community support and positioning franchisees for both personal and professional success. With a 13% increase in year-over-year sales and eight new club openings in the past 12 months, it is clear the brand has continued to succeed amidst ongoing COVID-19 adjustments and is on track to reach its remarkable growth goals.

“Our 2021 Item 19 is stronger and higher than years before, and that’s coming out of COVID, which is tremendous,” explained Josh Hettiger, Fitness Premier VP of Franchise Development. “A lot of businesses, unfortunately, failed during COVID and weren’t able to keep their doors open, and I think it’s a testament to the people we have working in our clubs to come out of something as crazy as that and actually be more profitable on the other side.” 

According to the brand’s 2022 FDD, franchised Fitness Premier 24/7 Clubs saw average annual gross sales of $491,443.86 in 2021, with an average number of 1,160 active members across all clubs. Compared to Fitness Premier 24/7 Clubs’ 2020 average annual gross sales of $432,763.93 and average active membership of 1,114, both measures are up, indicating a returned and continually growing demand for fitness after the trials of the COVID-19 pandemic.

Further, the brand’s month-to-month sales have seen a similar increase, from an average of $36,063.66 in 2020 to $40,953.65 in 2021. 

“The COVID-19 pandemic was tough for the fitness industry, but Fitness Premier 24/7 Clubs continued to stay strong thanks to our proven business model and solid support infrastructure,” said Jason Markowicz, Fitness Premier CEO. “Now, as we look to the future, we are confident that our clubs will continue to succeed as we work to expand in new markets across the country”

Hettiger added that the brand aims to grow to 200 locations by 2030.

Markowicz points to Fitness Premier 24/7 Clubs’ proven hybrid fitness model as a primary driver of both membership and service revenue. By offering a wide array of services — including personal training, team training, nutrition and recovery programs — Markowicz says Fitness Premier 24/7 Club franchisees can tap into multiple revenue streams and faster ROI.

Further, the brand strategically targets otherwise underserved markets, keeping costs low for franchisees and emphasizing a tradition of community connection and service, which is a key driver of membership numbers.

By targeting smaller and more affordable markets, Fitness Premier 24/7 Clubs keeps its startup costs lower than those of its competitors. The initial investment of only $39,999 comes with a full suite of support — including initial training, marketing assistance, equipment package, site selection, operations manual and more. 

Notably, the lower overhead costs also mean Fitness Premier 24/7 Club owners can offer their customers more affordable and flexible gym membership prices. Today, Markowicz notes people are prioritizing their health and wellness more than ever before coming out of the COVID-19 pandemic, but they need affordable options. With Fitness Premier 24/7 Clubs, franchisees have the opportunity to satisfy this growing demand with the help of a low-cost build-out, innovative programming and lucrative business model.

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