How the Membership Model Benefits Fitness Premier 24/7 Clubs Franchisees

As a membership-based franchise, Fitness Premier 24/7 Clubs offers a unique value proposition to entrepreneurs looking to break into the wellness space. With multiple membership levels available and retention rates far above industry standard, the fitness franchise offers a welcoming environment for members while creating a stable, reliable revenue model for owners.

“There are many benefits that culminate to make the membership model a great one for us,” said Founder and CEO Jason Markowicz. “People want to be a part of something and build long-term relationships with others; membership encourages this. Different members have different needs, and tiered memberships allow them to engage with us in the way that best suits them. In addition to the benefits franchise owners receive by offering these feel-good perks, there’s also a very practical aspect of the membership model: Revenue is steady and predictable.”

Fitness Premier 24/7 Clubs’ Memberships

Fitness Premier 24/7 Clubs offers three primary memberships throughout its system. The Platinum Membership includes 24/7 access to all locations and a free coaching session, and the amenities increase with the Relax + Restore and Premier Memberships.

“The tiered memberships have given us a great opportunity to present additional services and benefits that members can take advantage of at the point of sale so they can get off to a fast start, using the right services for them,” Markowicz said. “For many, the access to the club is just not enough or what they’re looking for to meet their goals. Support from one of our coaches or access to our Relax + Restore suites often fills that gap for members while allowing franchisees to drive additional revenue in their facilities.”

While potential members enjoy the option to choose the membership model best suited for them, rather than being forced into a one-size-fits-all model, tiered memberships also create space for team members to drive revenue by upselling new members and enhancing relationships with long-time members.

How Memberships Support Long-Term Success and Stability

After Fitness Premier 24/7 Clubs members find their ideal tier, they tend to stay with the club for much longer than what’s generally expected in the fitness space.

“The average gym membership lasts 60–90 days because people register, lose motivation and give up,” said Mike Orwig, a multi-unit franchisee and regional director of training and development with Fitness Premier 24/7 Clubs. “The average age of a Fitness Premier 24/7 Clubs membership is over a year, and we have many members who have been with us much longer. By focusing on the community aspect of the club and offering a great experience, we ensure we’re a place members want to keep coming back to.”

With happy members, franchisees can count on steady, predictable monthly revenue to support day-to-day operations, but Fitness Premier 24/7 Clubs’ model also includes an annual fee.

“The annual membership revenue is a great way for franchisees to budget and plan for additional offerings in the club like new equipment, new programs or facility expansion,” Markowicz said. “It gives them room in the budget to continue to keep up with the facility in a meaningful way, and it’s something members are happy to pay as they benefit directly from it.”

Working on a membership-based model brings numerous advantages to the entire system, including enhanced brand loyalty, opportunities to upsell and an attractive, reliable revenue flow. For local Fitness Premier 24/7 Clubs owners, this is just another way the franchisor supports their ongoing success, empowering them to focus more on business development, community outreach and other goals with the knowledge that the baseline of the business is strong and steady.

To find out more information on costs to buy this franchise, please visit https://ownafitnesspremier.com.