bannerFranchisor Stories

Top 10 Qualities of a Fitness Premier 24/7 Clubs Franchisees

The fitness franchise’s owners have several success-minded traits in common.

By Katie Porter1851 Franchise Contributor
SPONSOREDUpdated 4:16PM 10/10/22

The team at Fitness Premier 24/7 Clubs is dedicated, tenacious and collaborative. With 17 units and growing, one of the reasons the franchise is so successful is because the franchise owners the brand chooses to work with have specific skills that will set them up for great things and help them fit in well internally at the respected company.

“Our stance has always been that we want to provide the best quality and best value that we can and provide results for our members,” said Rick King, vice president of the company. “In order to run a successful franchise doing things the right way and seeing our members through from start to finish, it’s imperative to have a determined bunch of franchisees.”

There are ten characteristics that Fitness Premier 24/7 Clubs and parent franchisor Fit For You Franchising look for in possible franchise partner candidates. King said the gym and fitness industry has taken several turns over the last couple of years, and the franchise has created a model based on the best practices over time. 

  1. Team Player 

One of the brand’s core values is to “play as a team; win as a team,” and franchise owners need to emulate that mentality. 

“A franchisee is like a team captain. This is a competitive business, and working hard together will get you far. We collaborate on many things as a team,” King said.

  1. Spread Positivity

Another of Fitness Premier 24/7 Clubs values is to “Be a fountain.” This means to be grateful, share positivity, create more and consume less.  

  1. Be accountable

Another core pillar of the franchise is to “show up and step up.”  Own everything.  If we all take accountability for our actions, the business will take care of itself

“We ask our team, our franchisees, our employees to really just show up and lead from the front,” King said. “Innovation is rewarded & execution is worshiped.

  1. Have Grit

Franchise owners with Fitness Premier 24/7 Clubs must be diligent, spirited and have grit. They must know to keep pushing despite tough times and never give up. They must have a determined attitude.

  1. Good Communicator

“When you're in charge and leading a team, you want to be a good communicator. They have to make sure the mission is clear and reinforced often, and make sure that everybody is on the same page,” King said.

  1. Be a Visionary 

“We consider our franchisees to be visionaries. They're really in charge of creativity, coming up with ideas and developing their team and systems to be more effective and efficient,” said King. 

  1. Have Passion

“You have to be passionate about fitness or helping others or seeing others succeed. You also have to be a motivator — for both customers and your team,” explained King. 

  1. Have Self-Awareness & Be a constant learner

One significant trait of successful franchisees is the ability to have self-awareness and always be growing. Awareness of your weaknesses and strengths is critical to being a strong owner and being able to hire around that skillset is a must!

  1. Be Reliable 

“Our franchisees that are the most successful in our network are the ones that their team can lean on. They take accountability for everything that happens, take ownership and responsibility, and set a good example,” King said.

  1. Show Tenacity 

“We look for people who have a desire to maximize their efforts, do multiple locations, increase profit margins and create more opportunities for the rest of the team,” said King. “People who are always pushing the needle forward a little bit more are who we want.”

The total initial investment necessary to begin the operation of a Fitness Premier Club Model is $279,849 to $575,499, including a $39,999 franchise fee. For more information, visit

About Fitness Premier 24/7 Clubs:

Fitness Premier 24/7 Clubs is a fast-growing, 18-location, group-workout gym concept that creates a community with its staff and guests. Backed by franchise executive, Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture, and systems compounded by a growth focus in strategic yet smaller markets where some fitness brands would not think to grow. To learn more about franchise opportunities, visit