How Footprints Floors Maintains Year-Over-Year Sales Increases Despite Economic Challenges

While many companies that operate in the construction or remodeling industry have been hit hard by economic issues, that’s not the case with Footprints Floors, the 150-plus-unit flooring franchise. The brand’s unique model that focuses on only the installation stage of flooring jobs means that it has been able to maintain 86.95% growth year over year and two consecutive months of record sales revenues. 

“Despite the economic challenges right now, Footprints Floors has continued to grow in a healthy and exciting manner. Our franchise model allows for flexibility and lets us adapt quickly to the changing state of the world,” said Bryan Park, CEO. “We are proud to have a recession-proof business that has helped our owners continue to succeed while many other companies struggle.”

Individual franchisees around the country experienced success as well. Josh Byrd in Nashville set the single month franchisee revenue record in June, and in the first half of 2022, over 30 franchisees had personal best monthly revenue numbers.

The flooring industry has been dramatically affected by supply chain issues. Ukraine was a large supplier of birch, for example, so the lumber industry has struggled to secure a new source. China has been under numerous lockdowns over the last two years, which has caused a massive backup in vinyl flooring availability. Lead times that used to be three to four weeks are now commonly delayed to over four months. As a trickle-down effect, construction materials went up 20% between January 2021 and January 2022, with lumber and plywood costs increasing by 22.5%.

While flooring companies that sell the materials are experiencing extensive backlogs and price increases, Footprints Floors is not a flooring supplier, so the brand is not negatively impacted by shipping issues and supply shortages. The install-only model has saved the brand from these problems and big headaches. 

“We are grateful to be in a position that keeps us protected from some of the largest issues facing businesses today. Footprints Floors is happy to provide an opportunity in these trying times for people to own a company that is proven successful even during an economic downturn,” said Park.

The brand looks forward to continuing its streak of success, having added on 62 territories last year. Footprints Floors has been in talks with franchise candidates who are eager to sign on for the locations that are remaining before they are all gone. 

The team is also focused on getting franchisees signed up with new financing partner Synchrony, so they can offer low, deferred interest rates on jobs to customers. The financing options provided by this partnership make it so homeowners can still get renovations done despite any economic hardships they may be facing with a looming recession. 

The startup costs for a Footprints Floors franchise range from $78,505 to $113,030, which includes a franchise fee of $69,480 for a single territory. To learn more about franchising with Footprints Floors, visit https://footprintsfranchise.com/.