Former Doritos VP of Marketing Becomes Franchisee with MOOYAH

Jaime Vasquez turns passion for franchise as customer into ownership role.

SPONSOREDUpdated 8:08AM • 08/13/15

Name: Jaime Vasquez

Franchise Owned: Denver, Colo.

Jaime Vasquez was born and raised in Southern California. He earned a degree in English Literature from UCLA, and an MBA from Georgetown University. Jaime spent 17 years at PepsiCo, working in sales operations, marketing and business development, helping launch the Sierra Mist brand.

He also headed multicultural marketing for Frito Lay, heading the Doritos division as the vice president of marketing in the U.S. Jaime has international experience as CMO for PepsiCo Beverages Mexico and COO for LG Electronics Mexico. He also acted as the head of consumer marketing for Cricket Wireless.

He went on to start Two Amigos LLC with his partners to serve as the operating company for his MOOYAH franchises, a venture that includes his wife, IIeana Vasquez.

How did you learn about the brand?
I was doing research on a number of franchise concepts to invest in for when my wife was ready to go back to work and ran across MOOYAH franchise opportunities on the Internet. My family and I were customers of MOOYAH’s when we lived in Dallas and fell in love with the brand as a whole.

Why did you choose an opportunity with MOOYAH?
MOOYAH has differentiated itself within the better-burger category with its concept. We love the product and restaurant design. Because it is a newer concept, the cost of entry is less expensive and the potential return on the investment is incredible. We are very excited to bring it first to our Southern Denver community.

What makes your business unique in the community?
Colorado is one of the healthiest states in the nation, so we offer people who are looking for a better-burger restaurant a healthy variety of options. We will be working very closely with the local community to develop the roots of MOOYAH in the area.

What challenges have you overcome to get where you are now?
I had to self-fund my education, so it was very important for me to get as much out of my education as possible. Earning my BA and MBA were essential milestones leading to my career success.

What are your expansion or development plans? What is your end goal with MOOYAH?
We have a signed deal for two locations in the Denver area. We’re focused on the south Denver suburbs right now, but would like to expand further if the opportunity presents itself in Denver, SoCal and potentially Mexico.

Do you have any other interesting hobbies or passions?
I love to travel with my family. I also love sports and reading!

Interested in learning more about the MOOYAH brand? Visit mooyah.1851franchise.com to read all the happenings with the brand.