1851

<p><strong>LAST UPDATED: </strong>December 2024<br><strong>FRANCHISE WEBSITE: </strong><a href="https://www.perspiresaunastudio.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">https://www.perspiresaunastudio.com/franchise/</a><br><strong>NUMBER OF LOCATIONS: </strong>70<br><strong>REPORTED COST TO GET IN:</strong> $434,712 to $882,253<br><strong>REPORTED ROI (Item 19): </strong>$551,741 (AUV for FY 2023)</p><p><a href="https://www.perspiresaunastudio.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Perspire Sauna Studio</a> is an infrared sauna franchise that specializes in cutting-edge infrared-based sauna experiences designed to promote relaxation, detoxification and overall wellness.</p><p>Perspire Sauna Studio was founded in 2010 by CEO <a href="https://www.linkedin.com/in/lee-braun-9840bb9/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Lee Braun</a> in Southern California. Over the last decade, the brand has become the fastest-growing infrared sauna and red-light therapy franchise in the United States. Perspire’s goal is to expand to major markets throughout the U.S. so it can make infrared sauna solutions accessible to all.&nbsp;</p><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=ZK44b_fhRT8"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DZK44b_fhRT8" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><h3>How Many Perspire Sauna Studio Locations Are There?</h3><p>As of December 2024, there are 70 open Perspire Sauna Studio locations open with an additional 19 under development.</p><h3>What Is Perspire Sauna Studio’s Business Model?</h3><p>The business model of Perspire Sauna Studio is centered around offering science-based, technology-driven infrared sauna and red-light therapy solutions that provide guests with a modern wellness experience.</p><p>According to its website, “Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere to help everyone ignite the wellness within.”</p><p>Perspire Sauna Studio lists the following benefits to operating one of its franchises:</p><ul><li>First-of-its-kind sauna studio</li><li>Recurring revenue model</li><li>Minimal labor and no special licensing, skills or training required</li><li>In business since 2010</li><li>Exists in an industry worth $1.1 trillion</li></ul><h3>How Much Can Perspire Sauna Studio Franchise Owners Make?</h3><p>According to the brand's 2024 Franchise Disclosure Document (FDD), the 44 Perspire Sauna Studios operating during FY 2023 (6 corporate, 44 franchises) reported an average unit volume (AUV) of $551,741.</p><h3>How Much Does It Cost To Open a Perspire Sauna Studio Franchise?</h3><p>The initial investment required to open a Perspire Sauna Studio franchise ranges from $434,712 to $882,253. The 2024 FDD breaks these costs down as follows:</p><figure class="table"><table><tbody><tr><td><strong>Type of Expenditure</strong></td><td><strong>Min</strong></td><td><strong>Max</strong></td></tr><tr><td><strong>Initial Franchise Fee</strong></td><td>$45,000</td><td>$45,000</td></tr><tr><td><strong>Initial Equipment Package (Saunas)</strong></td><td>$58,550</td><td>$72,050</td></tr><tr><td><strong>Training Expenses</strong></td><td>$0</td><td>$2,700</td></tr><tr><td><strong>Deposits &amp; Rent (3 Months)</strong></td><td>$0</td><td>$45,000</td></tr><tr><td><strong>Audio (TVs, Speakers, Security Cameras)</strong></td><td>$6,000</td><td>$23,000</td></tr><tr><td><strong>Leasehold Improvements</strong></td><td>$250,190</td><td>$528,803</td></tr><tr><td><strong>Permits</strong></td><td>$2,500</td><td>$12,000</td></tr><tr><td><strong>Opening Inventory &amp; Supplies</strong></td><td>$3,000</td><td>$4,000</td></tr><tr><td><strong>Pre-Sale Marketing &amp; Grand Opening Advertising</strong></td><td>$20,000</td><td>$34,000</td></tr><tr><td><strong>Insurance</strong></td><td>$2,572</td><td>$8,000</td></tr><tr><td><strong>Misc. Pre-Opening Costs</strong></td><td>$5,500</td><td>$6,200</td></tr><tr><td><strong>Estimated Shipping &amp; Sauna Install</strong></td><td>$2,900</td><td>$15,000</td></tr><tr><td><strong>Signage</strong></td><td>$8,000</td><td>$30,000</td></tr><tr><td><strong>New Store Opening Kit</strong></td><td>$5,500</td><td>$6,500</td></tr><tr><td><strong>Additional Funds (3-6 Months)</strong></td><td>$25,000</td><td>$50,000</td></tr></tbody></table></figure><h3>What Is the Franchise Fee for Perspire Sauna Studio?</h3><p>The franchise fee required to open a single Perspire Sauna Studio is $45,000.</p><p>The franchise fees for those opening three or more locations under an Area Development Agreement are as follows:</p><figure class="table"><table><tbody><tr><td><strong>Total Number of Studios</strong></td><td><strong>Initial Franchise Fees</strong></td><td><strong>Total</strong></td></tr><tr><td><strong>3 Studios</strong></td><td>$45,000 / $35,000 / $35,000</td><td>$115,000</td></tr><tr><td><strong>4-5 Studios</strong></td><td>$30,000 / $30,000</td><td>$145,000 - $175,000</td></tr><tr><td><strong>6-10+ Studios</strong></td><td>$25,000 each</td><td>$200,000 - $300,000</td></tr></tbody></table></figure><p>Franchise owners are also required to have at least $225,000 in liquid capital and must pay an ongoing royalty fee of 6% and a brand fund fee of 2%.&nbsp;</p><h3>Who’s On the Perspire Sauna Studio Leadership Team?</h3><ul><li><a href="https://www.linkedin.com/in/lee-braun-9840bb9/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Lee Braun — Founder and CEO</a></li><li><a href="https://www.linkedin.com/in/jacqueline-mendes-tx/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Jackie Mendes — Vice President of Franchise Development</a></li><li><a href="https://www.linkedin.com/in/katy-fetters-0ab0578b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Katy Fetters — Vice President of Experience</a></li><li><a href="https://www.linkedin.com/in/alexandria-gascon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Lex Gascon — Vice President of Marketing</a></li><li><a href="https://www.linkedin.com/in/jeremy-o-19877127/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Jeremy Oliver — Vice President of Operations</a></li><li><a href="https://www.linkedin.com/in/katelyn-mccreery-ab192841/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Katelyn McCreery — Real Estate Project Manager</a>&nbsp;</li></ul><h3>What Helpful Articles Can I Read to Learn More About Perspire Sauna Studio?</h3><ul><li><a href="https://www.franchise.org/media-center/press-releases/perspire-sauna-studio-outlines-future-developments-after-a-record?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Perspire Sauna Studio Outlines Future Developments After a Record-Breaking 2022</a></li><li><a href="https://youtu.be/f6rv-Kc8e34?feature=shared&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">PSS Franchisee Testimonial | Maria Kirgan | Dana Point CA | YouTube</a>&nbsp;</li><li><a href="https://finance.yahoo.com/news/perspire-sauna-studio-announces-expansion-144700377.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Perspire Sauna Studio Announces Expansion Plans for North Carolina</a></li><li><a href="https://www.ifpg.org/top-franchises/perspire-sauna-studio?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow">Perspire Sauna Studio Franchise Profile | IFPG</a></li></ul><p><span style="background-color:transparent;color:#000000;">Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;</span><a href="https://1851franchise.com/power-rankings"><span style="background-color:transparent;color:#467886;"><u>Power Rankings</u></span></a><span style="background-color:transparent;color:#000000;"> to read more on brands making moves.</span></p><p><span style="background-color:transparent;color:#000000;">Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;</span><a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data-2725234" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#467886;"><u>www.1851growthclub.com</u></span></a><span style="background-color:transparent;color:#000000;"> and start your journey.</span></p><p><i>Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.&nbsp;</i></p><p><i>All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.</i></p>

Perspire Sauna Studio - 1851 Franchise Deep Dive

Perspire Sauna Studio Franchise Costs, Fees, Profit and Data

1851 Franchise

As the first franchise concept of its kind, Perspire Sauna Studio has exploded in growth since its inception in 2010 and continues to scale as it seeks to enter major markets throughout the country.

Perspire Sauna Studio Deep Dive: Franchise Costs, Fees, Profit and Data

franchise-deep-dive-perspire-sauna-studio-franchise-costs-fees-profit-and-data

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Perspire Sauna Studio Deep Dive: Franchise Costs, Fees, Profit and Data

MORE STORIES LIKE THIS