Growing a Franchise
As the first franchise concept of its kind, Perspire Sauna Studio has exploded in growth since its inception in 2010 and continues to scale as it seeks to enter major markets throughout the country.
Perspire Sauna Studio is an infrared sauna franchise that specializes in cutting-edge infrared-based sauna experiences designed to promote relaxation, detoxification and overall wellness.
Perspire Sauna Studio was founded in 2010 by CEO Lee Braun in Southern California. Over the last decade, the brand has become the fastest-growing infrared sauna and red-light therapy franchise in the United States. Perspire’s goal is to expand to major markets throughout the U.S. so it can make infrared sauna solutions accessible to all.
As of December 2024, there are 70 open Perspire Sauna Studio locations open with an additional 19 under development.
The business model of Perspire Sauna Studio is centered around offering science-based, technology-driven infrared sauna and red-light therapy solutions that provide guests with a modern wellness experience.
According to its website, “Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere to help everyone ignite the wellness within.”
Perspire Sauna Studio lists the following benefits to operating one of its franchises:
According to the brand's 2024 Franchise Disclosure Document (FDD), the 44 Perspire Sauna Studios operating during FY 2023 (6 corporate, 44 franchises) reported an average unit volume (AUV) of $551,741.
The initial investment required to open a Perspire Sauna Studio franchise ranges from $434,712 to $882,253. The 2024 FDD breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $45,000 | $45,000 |
| Initial Equipment Package (Saunas) | $58,550 | $72,050 |
| Training Expenses | $0 | $2,700 |
| Deposits & Rent (3 Months) | $0 | $45,000 |
| Audio (TVs, Speakers, Security Cameras) | $6,000 | $23,000 |
| Leasehold Improvements | $250,190 | $528,803 |
| Permits | $2,500 | $12,000 |
| Opening Inventory & Supplies | $3,000 | $4,000 |
| Pre-Sale Marketing & Grand Opening Advertising | $20,000 | $34,000 |
| Insurance | $2,572 | $8,000 |
| Misc. Pre-Opening Costs | $5,500 | $6,200 |
| Estimated Shipping & Sauna Install | $2,900 | $15,000 |
| Signage | $8,000 | $30,000 |
| New Store Opening Kit | $5,500 | $6,500 |
| Additional Funds (3-6 Months) | $25,000 | $50,000 |
The franchise fee required to open a single Perspire Sauna Studio is $45,000.
The franchise fees for those opening three or more locations under an Area Development Agreement are as follows:
| Total Number of Studios | Initial Franchise Fees | Total |
| 3 Studios | $45,000 / $35,000 / $35,000 | $115,000 |
| 4-5 Studios | $30,000 / $30,000 | $145,000 - $175,000 |
| 6-10+ Studios | $25,000 each | $200,000 - $300,000 |
Franchise owners are also required to have at least $225,000 in liquid capital and must pay an ongoing royalty fee of 6% and a brand fund fee of 2%.
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