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Franchise Opportunity Deep Dive: A low-cost, high-impact elder care consulting and placement franchise helping families navigate senior living options and aging-related care needs.
Senior Care Authority is a senior placement and elder care consulting franchise that guides families through the often-complex process of finding the right care solutions for their loved ones. The brand offers placement services, consulting and advocacy programs such as Beyond Driving with Dignity and Elder Care Consulting. With low overhead, no staffing requirements and multiple revenue streams, it provides a mission-driven business model for entrepreneurs looking to make a meaningful impact in their communities.
Senior Care Authority was founded in 2009 in Sonoma County, California, by Frank and Michele Samson. Drawing on Frank’s 20 years of franchising experience, they launched the brand to address the challenges that come with senior care. The company began franchising in 2014 and has since expanded nationwide, becoming a trusted resource for personalized support and local expertise.
Mission: To provide families with expert guidance, advocacy and compassionate support when making senior care decisions.
Vision: To be the most trusted resource for eldercare consulting and placement services in North America.
Senior Care Authority stands out with its hands-on, concierge-level approach to senior care. Key customer-facing differentiators include personalized placement assistance for senior living options, the exclusive Elder Care Consulting Program, the Beyond Driving with Dignity initiative to address safe driving decisions and the Employee Assistance Solutions for Eldercare (EASE) program that supports working caregivers. All services are tailored to meet the needs of each family at no cost to the consumer for placement services.
Franchisees benefit from a low-cost, home-based business model with no employees required and a high-impact service offering. Senior Care Authority provides robust training, ongoing mentorship, proprietary systems and software, national partnerships and a recession-resistant market. Franchisees are also supported by a collaborative peer network and multiple revenue streams.
Senior Care Authority offers large, protected territories in major markets across the U.S. and Canada. Contact the brand to inquire about available markets.
Initial Costs: The estimated initial investment required to begin operation of a Senior Care Authority franchise ranges from $85,255 to $187,625. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $52,500 | $132,000 |
| Marketing & Technology Support Fee | $0 | $1,350 |
| Onboarding Fee | $12,750 | $12,750 |
| Real Estate/Rent | $0 | $1,350 |
| Utilities & Deposits | $0 | $500 |
| Certification: Certified Senior Advisor | $1,000 | $1,200 |
| Certification: Certified Dementia Practitioner | $195 | $195 |
| Market Event | $3,000 | $5,000 |
| Initial Supply of Brochures, Folders & Business Cards | $300 | $700 |
| Office Equipment & Supplies | $0 | $2,000 |
| Quick Books Online | $960 | $1,380 |
| Signage | $0 | $1,000 |
| Insurance | $1,800 | $2,500 |
| Computer Systems | $0 | $3,000 |
| Vehicle | $0 | $1,000 |
| Furniture, Fixtures & Equipment | $0 | $1,000 |
| Licenses & Permits | $0 | $1,000 |
| Leasehold Improvements | $0 | $1,000 |
| Legal & Accounting | $500 | $3,000 |
| Branded Apparel | $100 | $300 |
| National Placement & Referral Alliance Membership | $400 | $400 |
| FastTrack to Market | $10,000 | $10,000 |
| Additional Funds (3 Months) | $1,750 | $5,000 |
Initial Franchise Fee: The initial franchise fee for Senior Care Authority is paid in a lump sum when the franchise agreement is signed. The fee is based on the number of Marketing Areas purchased, each containing 2,500 to 4,000 licensed assisted living or memory care beds. The fee schedule is as follows: $52,500 for one area, $95,000 for two, $132,000 for three, and $132,000 plus $37,000 for each additional area beyond three.
Ongoing Fees: According to the 2026 FDD, Senior Care Authority franchisees are responsible for the following ongoing payments and fees.
| Type of Fee | Amount |
| Royalty | 8% of gross sales/month |
| Marketing and Technology Support Fee | $950/month |
ROI Potential: According to the 2026 FDD, franchisees operating for the entirety of FY 2025 reported the following gross sales:
Multiple Marketing Areas (Territories)
No. Months Marketing | # of Franchisees | Average | Median | High | Low |
54+ | 7 | $602,725 | $483,084 | $1,299,671 | $156,426 |
43-54 | 0 | N/A | N/A | N/A | N/A |
31-42 | 1 | $88,310 | $88,310 | $88,310 | $88,310 |
19-30 | 3 | $121,164 | $39,896 | $307,501 | $16,094 |
6-18 | 3 | $22,417 | $8,852 | $50,541 | $7,857 |
Single Marketing Area (Territory)
No. Months Marketing | # of Franchisees | Average | Median | High | Low |
54+ | 23 | $228,670 | $295,018 | $462,948 | $51,398 |
43-54 | 2 | $163,767 | $163,767 | $224,905 | $102,627 |
31-42 | 8 | $97,000 | $53,677 | $243,039 | $28,900 |
19-30 | 4 | $54,753 | $57,926 | $88,385 | $16,776 |
6-18 | 4 | $46,705 | $37,625 | $107,074 | $4,500 |
Franchisees begin their onboarding with structured, self-paced online training, which lays the groundwork before moving into more personalized support. This early phase ensures owners are prepared before launching in their local market.
Franchisees complete self-paced online training followed by one-on-one coaching with experts across the health care and franchise sectors. They also receive field training in their own market with corporate support, along with mentorship from experienced franchisees.
Ongoing support includes national branding initiatives and a turnkey marketing system designed to drive awareness and leads. Franchisees also participate in weekly webinars, peer group calls and benefit from strategic partnerships that support referral-based business growth.
Franchisees are equipped with a proprietary customer management platform, access to the Learning Management System (LMS), and customized marketing tools and templates that help streamline operations and support ongoing growth.
Ideal candidates have a background in sales, marketing or executive leadership. Health care experience is not required but is considered beneficial. Most importantly, candidates should have a desire to help families navigate senior care challenges.
This is a home-based business model, well-suited to owner-operators. Full-time engagement is encouraged, though flexible scheduling allows for a healthy work-life balance.
Senior Care Authority does not offer direct financing but refers candidates to SBA-preferred lenders and other top franchise financing partners.
Don Minter spent years working in restaurant management before deciding to make a meaningful career shift. After caring for his father, who had Alzheimer’s, he realized how important it is for families to have support during tough decisions. He and his wife opened a Senior Care Authority franchise in the Kansas City area and have since built a trusted local presence, helping families navigate senior care with empathy and experience. Read his story here.
Steve Villa spent nearly 30 years in printing before making a big change. After meeting founder Frank Samson, he became one of the first Senior Care Authority franchisees. For the past 10 years, he’s focused on helping families in the Bay Area through difficult decisions. He values staying small so he can give each family the time and care they need. Read his story here.
Visit the Senior Care Authority franchise website for more franchisee testimonials and success stories.
The senior care industry is growing rapidly. By 2040, the U.S. population aged 65 and over will exceed 80 million. Around 70% of individuals over 65 will require long-term care. Additionally, the population aged 85 and over — those most likely to need personal care — is expected to quadruple by 2040.
Senior Care Authority competes with other eldercare placement and consulting brands like CarePatrol, Assisted Living Locators and Oasis Senior Advisors. What sets it apart is the depth of its consulting program, exclusive educational offerings (like the Senior Care Authority Academy) and high-touch advocacy services.
Fill out and submit the online form on the Senior Care Authority website to get started.
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