Franchise Deep Dive: The Covery Wellness Spa Franchise Costs, Fees, Profit and Data

LAST UPDATED: April 2024

FRANCHISE WEBSITE: https://www.thecoveryfranchise.com/

NUMBER OF LOCATIONS: 11

REPORTED COST TO GET IN: $328,000 - $605,000

REPORTED ROI (Item 19): Not disclosed

The Covery Wellness Spa is a constantly evolving wellness franchise. Though it emphasizes cryotherapy and IV therapy, the franchise has built a long list of service offerings that help customers find optimal wellness. In addition to supporting general wellness, hydration and longevity, The Covery Wellness Spa also caters to individuals with ongoing conditions like rheumatoid arthritis and multiple sclerosis.

How Many The Covery Wellness Spa Locations Are There?

The Covery Wellness Spa currently has 11 operating locations and many more in development. Because the wellness industry exploded post-pandemic, The Covery Wellness Spa is firmly positioned in a growing market and can continue to grow to address nationwide demand. 

What Is The Covery Wellness Spa’s Business Model?

The Covery Wellness Spa offers a range of wellness services in both single-service and membership options. With three membership levels, consumers can choose their best fit for routine sessions or just schedule therapies as needed.

The Covery Wellness Spa’s services include red light therapy, pulsed electromagnetic fields (PEMF) therapy, guided meditation, IV therapy, heat therapy, facials, body sculpting, compression therapy, cold therapy, oxygen therapy, electrical muscle stimulation (EMS) therapy and ozone therapy.

How Much Can The Covery Wellness Spa Franchise Owners Make?

Earnings for The Covery Wellness Spa franchise owners are not publicly available.

How Much Does It Cost To Open a The Covery Wellness Spa?

The total initial investment required to open a The Covery Wellness Spa is $328,000 - $605,000. This includes the following costs:

• Initial Franchise Fee: $39,500
• Lease: $5,000 - $12,500
• Technology Systems: $1,000 - $6,000
• Equipment: $20,000 - $90,000
• Pre-Opening/Grand Opening Marketing and Payroll: $30,000 - $53,500
• Travel and Training Expenses: $2,500 - $6,000
• Insurance: $15,000 - $20,000
• Licenses and Other Prepaid Expenses: $1,000 - $4,500
• Start-Up Office Supplies and Inventory: $5,000 - $12,000
• Furniture, Fixtures and First Aid Equipment: $10,000 - $16,000
• IV and Start-Up Retail Inventory: $20,000 - $35,000
• Architectural and Engineering Professional Services: $8,000 - $15,000
• Signage: $5,000 - $9,000
• Leasehold Improvements: $150,000 - $250,000
• Legal, Accounting and Organizational Costs: $1,500 - $9,000
• Additional Funds (3 Months): $15,000 - $30,000

What Is the Franchise Fee for The Covery Wellness Spa?

The franchise fee for The Covery Wellness Spa is $39,500.

Who Is on The Covery Wellness Spa’s Leadership Team?

• Donald M. Jarreau Jr. — Co-Founder, President
• Eric T. “Troy” Archer — Co-Founder, Vice President of Construction and Logistics
• Tatum Crews — CEO
• Thomas E. O’Keefe — General Counsel, Board Member
• Alissa Gray — Director of Franchise Development
• Ryan Ensmann — Director of Marketing and Operations
• Jason Persaud — Director of Education
• Stacey Moore — Chief of Nursing
• Kaylie Kirkpatrick — Marketing Manager
• Megan Carter — Medical Administrative Assistant
• Jodie Guitreau — Nurse Trainer
• Ka’Sandra Simmons — Manager of Operations

What Helpful Articles Can I Read To Learn More?

• Baton Rouge-based wellness spa continues national growth
• The Covery’s CEO Announces Personal Investment to Bring Wellness to Hometown Community
• The Covery Partners With Aura Spa 
• A One-Stop-Shop for High-Tech Self Care
• The Covery Reflects on Tremendous Growth in 2023 and Plans for Expansion in the New Year

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.

Check out these three 1851 brands:

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https://ownafitnesspremier.com/

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Squeeze Massage

https://www.squeezemassage.com/franchising

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Investment Range: $543,645 - $889,521

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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