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Franchise Development Website Awards Judge Insights | Joe Mathews

1851 caught up with the CEO of Franchise Performance Group to learn his main takeaways from this year's franchise development site submissions.

By Madeline LenaStaff Writer
1:13PM • 05/30/19

As part of the 2019 Franchise Development Website Awards, 1851 Franchise sat down with each of the issue's judges to discuss notable trends, best practices, how franchise brands are winning at digital marketing and how they expect franchise development sites to continue changing in the future. 

Joe Mathews is CEO of Franchise Performance Group*, a franchise consulting and development firm that helps brands achieve market dominance through effective recruitment and marketing systems. Mathews has authored four books on franchising.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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