Growth Club
1851 Growth Club
Franchise Influencers: Jeff Horst, Founding Partner and CEO, RocketBarn
As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.
Jeff Horst
Founding Partner and CEO
I have what you might call a ‘people-first’ approach to business and marketing.
I’ve always been passionate about empowering people to go beyond what they thought was possible. Maybe that’s why I fell in love with franchising and supporting business owners to make an impact in their local communities. RocketBarn provides scalable digital marketing solutions to franchise brands looking to fuel growth, engage their franchisees and see real results. The key to growing a franchise brand is profitable, happy franchisees. At RocketBarn, they make sure franchisees believe in their marketing and see the return on investment.
Getting real results looks like growing brand awareness, improving lead generation and conversion, decreasing costs per lead, having confidence in their marketing, and tracking revenue growth. They know that getting franchisees on board with marketing can be a tough task. That’s why they run pilot programs with five to six franchisees before they get the whole system on board. They present campaigns, do all the work and get franchisees bought into their digital marketing (which leads to more success!). Their team is all about making marketing more accessible and more successful so the franchise brand can grow and prosper. On top of leading the amazing team at RocketBarn, I also love to play and watch hockey, soccer, basically any sport or competitive activity. I listen to a lot of podcasts about history, business, personal development and healthy living hacks. I also enjoy getting in a good philosophical conversation over a pint with friends and going on long walks with my wife Alana and our dog Woody. My life is about to go through a big change as they are expecting our first little one to arrive later this year. Can't wait! Check out rocketbarn.com to chat marketing, franchising or exchange podcast favorites!
About RocketBarn: RocketBarn is a trusted marketing partner for franchise brands to get franchisees more engaged and confident in their marketing campaigns. As local marketing experts with a franchisee-first approach, RocketBarn offers solutions at the local level that are designed to scale as the system grows.
