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Franchise Influencers: Rocco Fiorentino, Vice Chairman of the Board, Benetrends

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.

By Savannah BilboStaff Writer
Updated 4:16PM 03/02/23

Rocco Fiorentino

Vice Chairman of the Board

Fiorentino is an experienced vice chairman of the board with a demonstrated history of working in the financial services industry. He is skilled in business planning, operations management, sales, management, and small- and mid-sized business financial management. Fiorentino is a strong business development professional with a master's degree focused in Management and Leadership from Richard D. Irwin Graduate School of Management.

About Benetrends: Benetrends Financial offers a full suite of small business funding options to help entrepreneurs get the funding they need for their franchise or small business startup. Benetrends originated 401(k)/ROBS rollover funding, helping over 12,000 entrepreneurs in the last 35 years, with the revolutionary Rainmaker Plan®. The Rainmaker allows an entrepreneur to use their qualified retirement plan to purchase, or recapitalize a business or franchise, tax-deferred and penalty-free. While the acclaimed Rainmaker Plan remains the company's flagship product, Benetrends offers access to a complete range of financing solutions and tools to help entrepreneurs fund their business ventures. These include small business administration (SBA) loans, conventional business loans with fixed or variable rate financing options, term loans for funding growth, securities-backed line of credit, retirement plan design, equipment leasing, and many more financing resources that make the most of opportunities while minimizing risk.

History of the Rainmaker: According to the tradition of the American Indian, the rainmaker used magical powers to bring the rain that nourished the crops and fed the people. Today, rainmakers are known as individuals who bring revenue into organizations. They are responsible for growth, for prosperity and for the well-being of their employees. At Benetrends, they help rainy-day savers become rainmakers.