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Franchise Influencers: Thomas Nieto, CEO, Main Squeeze Juice Co.

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.

By Savannah BilboStaff Writer
Updated 1:13PM 03/31/23

Thomas Nieto


Nieto has been the CEO of Main Squeeze since July 2017. He manages the corporate team while leading site selection, franchisee support and franchise sales. Prior to joining the Main Squeeze team, he served as the COO of In & Out Smart Repair, and has years of sales and management experience under his belt. 

About Main Squeeze Juice Co.Main Squeeze Juice Co. is a fast casual juice and smoothie bar concept based out of New Orleans, Louisiana. The original Main Squeeze was built in Lake Charles, Louisiana, in 2017, and its immediate success attracted the attention of CEO Thomas Nieto. After taste testing Main Squeeze Juice Co.'s incredible juices and smoothies, he was sold on the spot. The rest is history. Main Squeeze Juice Co. is committed to always serving the highest quality and most nutritious non-pasteurized, non-HPP’d cold-pressed juices, handcrafted superfood smoothies, organic and wild-harvested bowls and other healthy food items they can find, and to do so using the most responsibly grown produce packed into the most eco-friendly containers possible, while helping as many people as they can fulfill their nutritional goals in the most convenient manner imaginable.

Total Locations: 28

Investment Range: $382,500 to $574,000

Franchise Website: