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Be sure to sign up for FranCamps this year (<a href="http://www.1851francamp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-lead-generation-insights-2729798" target="_blank" rel="nofollow">www.1851francamp.com</a>) to gain peer-to-peer franchise growth consulting and planning (Chicago is in September).Welcome to the back half of 2025. I know what you are all thinking – where did the year go; or how did the year go by so quickly? Truth is, it goes fast every year. Welcome to adulting. Welcome to hard work. Welcome to a life full of pressures.For this month’s note, I have decided to focus on speed. Speed of content versus long-form. Why? Absorbing content is changing fast. You will engage in the video/Webinar. You may even read a few of my paragraphs. But that’s where our attention stops. We live in a TMZ world.Thus, I expanded on my call. Here are the notes/topics for discussion.&nbsp;It’s All About the Money: Candidates want to know numbers, then passion/culture connections. The Funnel is Not Created Equal: Brand X may have higher AUVs. That drives different candidate responsiveness. Applications &gt; Leads: We want quality candidates. All monies should be directed toward that. Leads Make Us Feel Good, Though: I could tell you how things work, it doesn’t mean leads don’t feel good. KPIs are Created by You: You have to build a story that aligns to the success metrics of leadership/boards. Discovery Day Failures Can Tell You a Lot: You should be at 100 percent. If not, you have a gap. An Unresponsive Lead Doesn’t Mean Cold: They may not be ready. What tools can you give them. The Louder the Drumbeat, the Higher the Chances at Winning: You want candidates feeling FOMO. Call 1 is the Most Important: It’s your active pickup line. Your website is your wingman. Celebrate the Value of the Deal: Build out a tracker to showcase performance of franchisees. Do you enjoy a blowout win or a close victory more?&nbsp;

Coffee & Analytics graphic with photo of Nick Powills

10 Truths to Fix Messy & Uncomfortable Franchise Lead Generation

1851 Franchise

Here are 10 truths to confront the messy, uncomfortable reality of lead gen and start building a more effective growth pipeline.

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

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HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

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CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

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Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

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Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

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Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

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Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

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