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Join me on Franchising Coffee &amp; Analytics&nbsp;as I offer a discussion on 10 Truths of Lead Generation and Easing the Uncomfortable Feelings&nbsp;– happening at 4 p.m. CST on July 15.&nbsp;<blockquote>REGISTER HERE: <a href="https://streamyard.com/watch/SP7GHkHESNxV?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-lead-generation-insights-2729798" target="_blank" rel="nofollow">https://streamyard.com/watch/SP7GHkHESNxV</a>&nbsp;</blockquote>Also, be sure to sign up for FranCamps this year (<a href="http://www.1851francamp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-lead-generation-insights-2729798" target="_blank" rel="nofollow">www.1851francamp.com</a>) to gain peer-to-peer franchise growth consulting and planning (Chicago is in September).Welcome to the back half of 2025. I know what you are all thinking – where did the year go; or how did the year go by so quickly? Truth is, it goes fast every year. Welcome to adulting. Welcome to hard work. Welcome to a life full of pressures.For this month’s note, I have decided to focus on speed. Speed of content versus long-form. Why? Absorbing content is changing fast. You will engage in the video/Webinar. You may even read a few of my paragraphs. But that’s where our attention stops. We live in a TMZ world.Thus, I will expand (make sure you register) on my July 15 call, but here are the notes/topics for discussion.&nbsp;It’s All About the Money: Candidates want to know numbers, then passion/culture connections. The Funnel is Not Created Equal: Brand X may have higher AUVs. That drives different candidate responsiveness. Applications &gt; Leads: We want quality candidates. All monies should be directed toward that. Leads Make Us Feel Good, Though: I could tell you how things work, it doesn’t mean leads don’t feel good. KPIs are Created by You: You have to build a story that aligns to the success metrics of leadership/boards. Discovery Day Failures Can Tell You a Lot: You should be at 100 percent. If not, you have a gap. An Unresponsive Lead Doesn’t Mean Cold: They may not be ready. What tools can you give them. The Louder the Drumbeat, the Higher the Chances at Winning: You want candidates feeling FOMO. Call 1 is the Most Important: It’s your active pickup line. Your website is your wingman. Celebrate the Value of the Deal: Build out a tracker to showcase performance of franchisees. Do you enjoy a blowout win or a close victory more?&nbsp;Join me during our engaging conversation on July 15.

Coffee & Analytics graphic with photo of Nick Powills

10 Truths to Fix Messy & Uncomfortable Franchise Lead Generation

1851 Franchise

Ahead of our "Franchising Coffee & Analytics" discussion, here are 10 truths to confront the messy reality of lead gen and start building a more effective growth pipeline.

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

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Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

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petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

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Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

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Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

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Home Halo

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Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

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