Name: Charles N. Internicola
Firm: The Internicola Law Firm, PC
About Your Firm: We help emerging brands grow into winning franchise systems. Our fixed fee service programs combine legal representation with franchise development know-how and are built around the unique needs of emerging brands.
What makes your firm stand out as a resource for the franchise industry?
Everything we do is built around supporting emerging brands and providing them with the representation, guidance and know-how to succeed. Our team members know first hand - through our own experiences as a franchisor - what it means to be an emerging brand, the challenges emerging brands face, and the path for success.
What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?
Aligned interests and whether or not, for the franchise attorney, his or her success is measured in the successes of his or her clients.
When it comes to your work, what makes you happiest?
Relationships. The pride our team takes in client wins and in being a part of our clients' growth stories.
What are your top concerns for the franchise industry in the next year?
Sustainable growth. The need for franchisors to place franchisee success and profitability above outlet growth.
What are you most optimistic about in the franchise industry in the next year?
Emerging franchise systems. More than ever digital media, social media and technology are allowing emerging brands to compete at the highest levels and seriously challenge the current market leaders.