Growing a Franchise

Franchise Legal Players: Joe Fittante of Larkin Hoffman
1851 Interviews the Highest Profile Attorneys in Franchising for the 2018 Franchise Legal Player Awards

Growing a Franchise

1851 Interviews the Highest Profile Attorneys in Franchising for the 2018 Franchise Legal Player Awards

Name: Joe Fittante
Firm: Larkin Hoffman
LinkedIn: https://www.linkedin.com/company/larkin-hoffman
About Your Firm: Larkin Hoffman provides counsel to a wide variety of organizations, from small businesses and nonprofits to Fortune 500 companies, in many areas of practice including corporate and governance matters, litigation, real estate, government relations, labor and employment, intellectual property, information technology, franchising and taxation. The firm also serves the needs of individuals in many areas including trusts and estates, personal injury and family law.
Website: http://larkinhoffman.com/
What makes your firm stand out as a resource for the franchise industry?
We have represented franchisors of all sizes for over 40 years, providing legal and business advice. We get the businesses we represent and they get us.
What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?
Experienced, responsive, cost effective counsel.
When it comes to your work, what makes you happiest?
A recognition that we provide them with a valuable service that increases their chances of success.
What are your top concerns for the franchise industry in the next year? Proliferations of franchised concepts that have not been well thought out.
What are you most optimistic about in the franchise industry in the next year?
The general business climate. A high tide floats all boats.
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.