Name: Scott McIntosh

Firm: Quarles & Brady, LLP

LinkedIn: https://www.linkedin.com/in/scott-mcintosh/

About Your Firm: Quarles & Brady is a multidisciplinary AmLaw 200 legal services provider with about 500 attorneys practicing at the top of the profession in Chicago, Indianapolis, Madison, Milwaukee, Naples, Phoenix, Scottsdale, Tampa, Tucson, and Washington, D.C.

Website: www.quarles.com

What makes your firm stand out as a resource for the franchise industry?

I would highlight two items in particular: (1) the depth and breadth of our franchising experience; and (2) our business-minded focus.  In terms of the depth and breadth of our practice, we have approximately 18 attorneys who concentrate their practices on franchise law.  Our franchise attorneys provide comprehensive counseling in transactions and regulatory matters for the full range of franchisor business and legal needs, from establishing and growing systems to managing franchises and franchisee relationships. Our team also includes litigators who are experienced at successfully resolving franchise disputes, whether they involve core franchise law or franchise-related disputes.  In terms of our business-minded focus, we collaborate with our clients to find business solutions that allow them to focus on growing their business, and we view laws and regulations as tools rather than obstacles.

What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?

Experience.  History does repeat itself.  Attorneys who have extensive experience in franchise law understand where the law has been, where it is now, and where it is likely headed, and their experience in helping other clients gives them a head start in helping new clients.

When it comes to your work, what makes you happiest?

Building relationships.  Whether with clients, colleagues, or professional relationships, our business is really about people and helping them achieve their goals.

What are your top concerns for the franchise industry in the next year?

Regulations that target franchising or that ignore the distinct aspects of franchising.  For example, minimum wage laws, signage regulations, and other rules and regulations that treat franchise systems as if they are one company, rather than many independently owned and operated businesses, create concerns for both franchisors and franchisees.

What are you most optimistic about in the franchise industry in the next year?

The growth of existing concepts and the emergence of new concepts.  The economy remains strong, franchising continues to be an appealing vehicle for bringing products and services to market, and it is currently a good environment for entrepreneurs to develop new concepts and for prospective franchisees to join a concept that aligns with their goals and interests.

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Cassidy McAloon

About the Author

Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.