Growing a Franchise
Franchise Legal Players: Will K. Woods of Baker Mckenzie
1851 Interviews the Highest Profile Attorneys in Franchising for the 2018 Franchise Legal Player Awards
Name: Will K. Woods
Firm: Baker Mckenzie
LinkedIn: https://www.linkedin.com/in/will-k-woods-818a164/
About Your Firm: One of the largest sophisticated franchise and distribution practices in the world, comprised of 15 lawyers on the core US-based team and 50 plus lawyers globally. We represent many of the leading franchise companies in their US and cross-border brand expansion, with an emphasis on hospitality, restaurant, retail, and service companies.
Website: https://www.bakermckenzie.com/en/expertise/areasofpractice/franchise-and-distribution
What makes your firm stand out as a resource for the franchise industry?
The cutting-edge, high-profile nature of our practice and the integrated, cross-disciplinary service we provide, which is of the highest quality with unmatched responsiveness and efficiency.
What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?
Their experience.
When it comes to your work, what makes you happiest?
Seeing my clients grow and be successful.
What are your top concerns for the franchise industry in the next year?
Joint employer issues.
What are you most optimistic about in the franchise industry in the next year?
Continued economic expansion, which will result in continued growth of franchised businesses of all types.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
