MOOYAH Burgers, Fries & Shakes' Director of Franchise Development Provides Insights
When prospects fill out an inquiry form on a franchise development Website, the expectation is that they are inquiring because they are ready to buy.
Not so fast – says many prospects.
Jordan Duran, Director of Franchise Development for MOOYAH Burgers, Fries & Shakes says its up to franchisors to find middle ground in the sales process and help understand what stage of search the prospect is in.
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