Growing a Franchise
Franchise Prospects: Be Careful When Filling Out a Franchise Inquiry, the Franchisor Will Absolutely Want to Talk
MOOYAH Burgers, Fries & Shakes' Director of Franchise Development Provides Insights
When prospects fill out an inquiry form on a franchise development Website, the expectation is that they are inquiring because they are ready to buy.
Not so fast – says many prospects.
Jordan Duran, Director of Franchise Development for MOOYAH Burgers, Fries & Shakes says its up to franchisors to find middle ground in the sales process and help understand what stage of search the prospect is in.
Check out the video connected to this story for the full story.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
