Growing a Franchise
Franchisee Spotlight: Blake Heaton of Miracle Method
Heaton is jumping from employee to owner with the kitchen and bath refinishing company.
Blake Heaton is combining his experience in sales and his knack for home improvement projects to bring Miracle Method to the Tempe, AZ community.
After working for Miracle Method in Colorado Springs, Blake knew he wanted to sign on as an owner with the brand. Now, he’s bringing the kitchen and bath refinishing concept to the growing eastern Phoenix community.
What were you doing before partnering with Miracle Method?
I am originally from Grand Junction, Colorado, but have lived in Colorado Springs for about seven years. My wife Sydney and I have three kids under the age of six.
I worked in sales for 5 years at Red Noland Cadillac dealership in Colorado Springs with Wally Mark, who was former COO of Miracle Method. After he left Cadillac to join the Miracle Method team we kept in touch and always talked about me signing on someday because I’ve always had a knack for remodeling, and enjoyed taking on home improvement projects.
How did you learn about Miracle Method, and what made you ultimately decide to commit?
I’ve known Wally Mark for years and that’s how I found out about the company. With my sales background and interest in the home improvement industry, we talked about me joining the team. A year and a half ago I took a position at the Colorado Springs Miracle Method, in sales to learn about the business, concept and industry with the intention of becoming a franchisee. When they had large projects, I’d tag along on occasion to learn more about the refinishing process.
Recently I decided it was time to officially sign on and moved my family to the Phoenix area to open my franchise. My immediate family moved from Grand Junction to the Phoenix area about five years ago so in addition to being a great market for the brand, we’re closer to them now too.
Why is the Tempe, Arizona the perfect market for your Miracle Method business?
For our product, there is a big demand in Colorado Springs. Phoenix is growing and about eight times the population so the community is grossly underserved.
This is the second location in Phoenix so we’re hoping to continue to expand the brand in the area and are currently in the process of signing a lease for our showroom.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
