Growing a Franchise
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Franchisee Spotlight: Dale Woolery of MOOYAH Burgers, Fries & Shakes
After spending his childhood working at his father's restaurants, Woolery has decided to open an eatery of his own.
Dale Woolery is bringing MOOYAH Burgers, Fries & Shakes to Lyndhurst this spring.
From a young age, Woolery gained valuable restaurant experience by helping his father operate the family's two mom and pop Jamaican restaurants in the Bronx and Mount Vernon as well as their mobile food truck. From there, Woolery lead a successful career in the banking industry, but soon decided to go back to school to pursue a career in health administration.
Woolery has worked as a registered nurse in the community for the last decade, but realized he wanted to provide more flexibility for his family, he began to research opportunities in franchising.
Once he found MOOYAH Burgers, Fries & Shakes and spoke with other franchisees, Woolery signed on to bring the brand's family atmosphere to Guests in the Lyndhurst community.
What were you doing before partnering with MOOYAH Burgers, Fries & Shakes?
I went to school and graduated with my bachelor's degree in finance. I worked in the banking industry with investment companies for six years. I decided to go back to school and earn my masters in health administration. For the last ten years, I have been working as an RN at various hospitals in the area.
How did you learn about MOOYAH Burgers, Fries & Shakes and what made you ultimately decide to commit?
I wanted more flexibility for my family so I started looking for other business ventures. When I was a kid, my father owned two Jamaican restaurants and a mobile food truck. I worked with him for years and that is what made me decide to enter the restaurant industry. I wanted to own a business that had the potential to expand as well as financial flexibility.
About six years ago I invited some friends to my apartment to start brainstorming different business concepts that would be affordable. I started looking at frozen yogurt and pizza concepts and soon decided they were not for me. Not only does MOOYAH offer a family environment, but there is something on the menu for everyone. While I was attending franchise expos, nothing really jumped out at me so I continued my research online and found MOOYAH.
What’s next for you and your business? Do you have any development/expansion plans?
We are looking forward to signing on for more locations with the brand. For right now, we are pretty busy with this location and want to ensure we see success in Lyndhurst. I have high hopes that we'll continue to expand MOOYAH in the area.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
