1851

&nbsp;Business ownership always comes with risks, but some entrepreneurs are more willing to take leaps than others. Enter Kevin Edmonds. Although the experienced entrepreneur had plenty of experience in starting and growing businesses, when he bought into relatively unknown brand <a href="http://workoutanytime.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-success-workout-anytime-2283" target="_blank" rel="nofollow" target="_blank">WORKOUT ANYTIME*</a>, both franchising and the fitness industry were uncharted territory. Preceding his move into this uncharted territory, Edmonds worked in the restaurant and nightlife industry his entire career. He currently owns four venues around his hometown of Greensboro, N.C., but while looking to diversify his portfolio, he wanted to purchase a concept that involved his passion for fitness. With no experience in the industry he sought a franchise concept to gain corporate structure and support. When he found WORKOUT ANYTIME he was drawn to the concept and affordability. It was headquartered in nearby Atlanta, and most of all that the Carolinas were untapped and the growth potential was enormous. With only 15 clubs in existence at the time, Edmonds took a big leap and purchased the rights to both North and South Carolina. He opened his first facility in Greensboro in 2011 and has gone on to help twelve other franchisees open their own clubs as the Area Developer for the states, with many more currently in various development stages. "We&#8217;ll be growing at a much faster pace than we were the first two years, which was actually pretty aggressive," Edmonds said. "In the beginning it was just me. Now I&#8217;ve got about four other franchisees in North Carolina that will be helping to grow the state." Edmonds is now set to open his second WORKOUT ANYTIME facility in Asheboro, N.C., after looking for the perfect location in the community for two years. He knew that it was the right market for his second club because of its lack of brand competitors and the size of the community. "Asheboro is the perfect demographic for our business model; Asheboro fits us to a T," Edmonds said. Kevin&#8217;s early gamble has paid off big time. Today WORKOUT ANYTIME has almost 80 clubs either open or in development and Kevin&#8217;s second club will open this fall in the prime location he waited so long to be available. The secrets to Edmonds success really aren&#8217;t secrets at all: Know your market and choose location wisely, choose a company and brand you&#8217;re passionate about and, most importantly, take risks.&nbsp;

1851 Franchise

Serial risk taker Kevin Edmonds' venture into franchising has paid off in spades.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Franchisee Success: WORKOUT ANYTIME    

franchisee-success-workout-anytime

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Franchisee Success: WORKOUT ANYTIME

MORE STORIES LIKE THIS