Growing a Franchise
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After attending medical school and earning a Master's in Leadership and Management, Ara Avagyan chose to become a franchisee with MOOYAH Burgers, Fries & Shakes.
Ara Avagyan is an Armenian immigrant who has attended both medical school and earned a Master’s in Leadership and Management. In 1997 Ara moved to Moscow, Russia and decided to start a business career and enrolled in Moscow State University of Economics, Statistics & Informatics. He has held a wide variety of top executive positions, as well as owned companies, in the home health industry.
When searching for a new business concept to bring to Los Angeles, he fell in love with the MOOYAH Burgers, Fries & Shakes product at the West Coast Franchise Expo. He considered starting his own concept, but craved the stability of having brand recognition. He wanted to be able to utilize his managerial skills while marketing a unique, but familiar concept. With MOOYAH’s never-frozen meat, house made bread and customizable burgers he knew that MOOYAH would be great fit.
Ara has signed a deal to open three MOOYAH’s in his area, but hopes to expand that to ten evetually. His first location is open in Monrovia, and he has one location in Glendora opening early next year, with one more on the way in Simi Valley that is currently under construction.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
