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Franchises focusing on in-home services may be benefitting from a relatively untapped market.

A recent report from The St. Augustine Record spotlighted two franchise brands that are bringing their services to customers in the comfort of their homes: GYMGUYZ, an at-home fitness franchise, and Right at Home*, an in-home care franchise specializing in elder care.

With Florida being a well-known destination for retirees, it’s no surprise that franchises specializing in at-home services are flourishing in the area.

“Florida for us is one of our target markets,” Eric Little, senior vice president of franchise development at Right at Home, told the Record.

Little went on to point out how America’s aging population is also a boon to business.

“We’re continuing to service the baby boomers,” Little said. “They really have defined the economy at every stage of their lives, and they will continue to do so.”

Click here to read the full story.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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