1851

<a href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franconnect-expands-executive-leadership-team-with-addition-of-jaffrey-ali-as-vice-president-of-product-strategy-and-management-2708423" target="_blank" rel="nofollow" target="_blank">FranConnect, the leading provider of franchise management solutions</a>, has taken a big step forward in its plan to accelerate innovation with the hiring of Jaffrey Ali as Vice President of Product Strategy and Management.

&ldquo;In the past few months, we embarked upon an extensive growth strategy discussion to further extend FranConnect&rsquo;s role as the leading innovator in franchise technology. To fulfil this vision and extend our footprint, we are excited to welcome Jaffrey to our team&rdquo; explained FranConnect President/ CEO (2019) Gabby Wong. &ldquo;Jaffrey has an excellent background in both analytics and technology solutions and truly understands the product technology market from a strategy perspective. He&rsquo;s a great addition to help us further drive FranConnect&rsquo;s commitment to innovation.&rdquo;

Ali, a seasoned product management and marketing executive, joins FranConnect with 20-years of product management experience with various technology companies building mission-critical software products for the consumer-packaged goods, risk management and emergency management industries. Ali has spent his career creating highly differentiated product offerings that have built startup environments into serious players in their industry, making him a sought-after expert in his field. Most recently, he served as Head of Product Management, Strategy and Marketing for Haystax Technology, a cybersecurity product company.

&ldquo;I see FranConnect as an evolution of the work I&rsquo;ve done building high-impact software that addresses the needs of certain verticals,&rdquo; Ali said. &ldquo;The franchise industry is compelling and home to so much entrepreneurship. FranConnect realized the industry was underserved and built its platform over the last decade around specific industry needs, becoming the most sophisticated and successful player in the space. There is a ton of opportunity to further legitimize the space and make franchise management systems like ours an integral and valuable part of franchise operations,&rdquo; Ali said.

Ali&rsquo;s background working with innovators and thought leaders in various industries to develop software solutions puts him in excellent position to lead product management and strategy for FranConnect. Ali plans to impact strategy by taking the company vision and creating a product roadmap for success, translating to concrete milestones for the product. The management aspect of his role will involve determining ways to build and invest in the product on an ongoing basis to gain customer traction and increase value for customers and, in turn, the company.

&ldquo;The FranConnect product has so many uses and so much potential in the franchise industry,&rdquo; Ali said. &ldquo;The commitment the company has to itself and its product is inspiring. I&rsquo;m excited about this role because FranConnect is at the right stage, in the right market and possesses the ability to make a huge impact. Franchise management requires new technologies and FranConnect has established itself as the go-to resource to deliver those. We are on the verge of the next phase of growth, ready to scale and become a nationally recognized innovator in the technology sector,&rdquo; Ali said.

Wong added, &ldquo;We&rsquo;ve taken a close look at what the market really wants to see from FranConnect, and we have some exciting new products on the way in 2019. As we continue innovating beyond our projected roadmap, Jaffrey will play an essential role in helping us ensure that we have the best product management strategy in place as we take these new products to market in order to help both current and future clients receive the maximum benefit.&rdquo;

FranConnect Expands Executive Leadership Team with Addition of Jaffrey Ali as Vice President of Product Strategy and Management

1851 Franchise

Ali joins FranConnect’s leadership team with a vision to strengthen and evolve the franchise software solution’s technology platform.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

franconnect-expands-executive-leadership-team-with-addition-of-jaffrey-ali-as-vice-president-of-product-strategy-and-management

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Missy Maio - Gong Cha - Top Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Missy Maio — Vice President of Marketing and Global Partnerships, Gong Cha

franchise-marketing-leader-missy-maio-gong-cha

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

petbar Franchise Costs, Fees, Profit and Data for 2025

petbar-franchise-deep-dive

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

Franchisee spotlight graphic with photo of Juan & Whitney Fernandez & family, BIGGBY COFFEE logo

From Chiropractic to Coffee: These BIGGBY® COFFEE Franchisees Are Brewing Something New in Troy, Ohio 

biggby-coffee-franchise-coming-to-troy-ohio

FranConnect Expands Executive Leadership Team with Addition of Jaffrey Ali as Vice President of Product Strategy and Management

MORE STORIES LIKE THIS