1851

If you replace &#8220;diamonds&#8221; and &#8220;girl&#8217;s&#8221; with &#8220;technology&#8221; and &#8220;franchisee&#8217;s,&#8221; Marilyn Monroe has a lot to teach us about successfully running a business. In &#8220;Gentlemen Prefer Blondes,&#8221; the lovely Ms. Monroe taught us that diamonds are a girl&#8217;s best friend. However, in the world of franchising, it&#8217;s modern tech that makes all the difference. Take <a href="http://www.aureliospizza.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franconnect-proves-tech-beats-precious-stones-in-franchising-1595" target="_blank" rel="nofollow" target="_blank">Aurelio&#8217;s Pizza</a> as an example. The Illinois-based franchise was facing a number of issues, including customer complaints due to inconsistency among different locations. &#8220;We were getting a lot of complaints from our customers about how things tasted different between the stores,&#8221; said Kirk Mauriello , head of franchise development for the brand. &#8220;It was boggling me because all the products are the same &#8211; we have a quality control person and other systems in place.&#8221; However, after teaming up with <a href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franconnect-proves-tech-beats-precious-stones-in-franchising-1595" target="_blank" rel="nofollow" target="_blank">FranConnect</a> and putting some modern tools to use, Aurelio&#8217;s was able to flip the script. &#8220;It had to do with the presentation of the food - it didn&#8217;t look the same at every store,&#8221; Mauriello said. &#8220;There were lots of little things that were different.&#8221; In order to fix this, Aurelio&#8217;s Pizza adopted software that made it easier for all stores to follow the brand&#8217;s operational ideal, as well as measure their progress. After putting FranConnect&#8217;s technology to work, the brand saw customer complaints fall by a staggering 99 percent. Meanwhile, sales have been through the roof. &#8220;Our same-store sales over the last three quarters have been up more than 7 percent each quarter,&#8221; Mauriello said. &#8220;We&#8217;ve had 17 consecutive quarters of growth, but we&#8217;ve never seen sales in the 7-plus percent range.&#8221;

1851 Franchise

Aurelio’s Pizza is a prime example of how important modern technology is to successful franchising.

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