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Leslie Kuban is a <a href="http://www.frannet.com/index.php/our-consultants/become_a_consultant?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frannet-franchisee-talks-difference-between-loving-a-concept-being-able-to-grow-it-1540" target="_blank" rel="nofollow" target="_blank">FranNet</a> consultant based in Atlanta. She&#8217;s been with the FranNet brand for 16 years, but unlike many entrepreneurs, Kuban doesn&#8217;t describe herself as a risk-seeker; she claims she&#8217;s results-driven and organized.&nbsp; As a franchise expert, Kuban advises those looking to get into franchising to make sure they understand what it takes to grow a brand. In a Q&amp;A with Entrepreneur magazine, Kuban shed light on the hard work that goes into making a franchise successful.&nbsp; &#8220;Some franchise models require a lot of outbound sales and marketing activity from the owner. Others rely more on self-promoting marketing strategies such as a visible storefront or direct mail advertising to grow the customer base but require that you manage and lead a larger number of employees,&#8221; said Kuban. "It&#8217;s easy to confuse loving the idea of owning a particular kind of business with loving what it takes to own and grow that particular franchise concept.&#8221;Read more <a href="http://www.entrepreneur.com/article/245292?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frannet-franchisee-talks-difference-between-loving-a-concept-being-able-to-grow-it-1540" target="_blank" rel="nofollow" target="_blank">here</a>.

1851 Franchise

Leslie Kuban, a FranNet franchisee in Atlanta, discusses details beyond falling for a concept.

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