Fresh Coat Painters, the 170-plus-unit painting franchise, offers unique advantages over starting independently. However, for owners to succeed in the system, it’s important to have a clear understanding of exactly what franchising entails.
Lisa Hudson, brand president, sheds light on the franchise's benefits, addresses common misconceptions and shares how Fresh Coat supports its franchisees in building thriving, scalable businesses.
Starting an independent painting business often involves navigating numerous challenges without a clear direction.
“Starting a franchise isn’t trial and error; that’s the experience of starting a new business from scratch,” Hudson said. “With Fresh Coat, we have already navigated the start-up process, and our franchisees have a clear roadmap available to follow and experts available to provide direct support along the way.”
Fresh Coat equips franchisees with preferred vendors, including marketing professionals, CRM systems and printers, which significantly reduce ramp-up time. The training and on-site visits provided by the franchise also set a strong foundation for franchisees, allowing them to overcome hurdles that independent business owners are often left to face alone.
Fresh Coat emphasizes building a business — not just a job. The franchise's 3-3-3 framework serves as a guide for scaling operations effectively:
This system ensures franchisees maintain excellent customer service standards and know when to scale.
“It can be challenging for franchisees to feel confident about when they should scale, but this 3-3-3 model really helps them feel confident in that path forward,” Hudson said. “If owners start out as owner-operators, a time will come where they are so busy they may not be able to answer the phone on the third ring. In that case, they need to hire an answering service.”
Following this model helps franchisees scale healthily, allowing them to build an asset that will be valuable long-term.
“We want our franchise owners to be able to build a business and a legacy,” Hudson said. “No one wants to buy your job, but they’ll buy your business.”
Fresh Coat is committed to ensuring franchisees achieve sustainable growth. In addition to robust initial training, owners have access to trained coaches who provide additional guidance on an ongoing basis.
“We help them build business plans and break-even plans and monitor profitability on a monthly basis,” Hudson said. “Another crucial part of the Fresh Coat model is creating a strong customer relationship. Our teams will do field visits and ride-alongs to support owners in developing these skills and ensure they’re able to truly serve the needs of their customers.”
One common misconception among prospective franchisees is that joining a franchise brand leads to immediate success. While the franchise model provides a clear pathway to success, franchisees still have to work the model.
“This is a partnership between franchisor and franchisee, and it’s important that the franchisee is truly involved throughout the process,” Hudson said. “Franchisees are buying a territory, and they get to become Fresh Coat in their community which allows for local relationships to build their business.”
Doing things like engaging with the community, attending events and building relationships with other local business owners helps Fresh Coat franchisees to become pillars in the community and begin building a strong business.
While following the model is important, there is room for flexibility once the business is stable. Some prospective owners are concerned about pursuing franchise ownership, thinking that they will have no control over the direction of their business. While there are certain guidelines that must be followed, as outlined in the franchise agreement, franchisees do still have autonomy.
“The reason people buy franchises is because they want a clear roadmap. We give you that clear roadmap, and that’s really the foundation of your house,” Hudson said. “Your first year is really about building a strong foundation. Once you have the foundation of your house, so to say, and your walls are stable, you can begin to decorate. That’s when you can start to try some new things without jeopardizing your business results.”
With robust support systems and an emphasis on community involvement, Fresh Coat is poised to help franchisees achieve new heights. The company’s focus on profitability, work-life balance and building lasting businesses ensures that franchisees are equipped for long-term success.
Hudson’s advice for prospective franchisees is clear: “Follow the process, leverage the resources and engage with your community. With these elements in place, success isn’t just possible — it’s inevitable.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
SPONSORED
Fresh Coat Painters empowers franchisees with a proven roadmap, robust support and flexibility to build scalable, profitable businesses while fostering community connections.
Fresh Coat Painters, the 170-plus-unit painting franchise, offers unique advantages over starting independently. However, for owners to succeed in the system, it’s important to have a clear understanding of exactly what franchising entails.
Lisa Hudson, brand president, sheds light on the franchise's benefits, addresses common misconceptions and shares how Fresh Coat supports its franchisees in building thriving, scalable businesses.
Starting an independent painting business often involves navigating numerous challenges without a clear direction.
“Starting a franchise isn’t trial and error; that’s the experience of starting a new business from scratch,” Hudson said. “With Fresh Coat, we have already navigated the start-up process, and our franchisees have a clear roadmap available to follow and experts available to provide direct support along the way.”
Fresh Coat equips franchisees with preferred vendors, including marketing professionals, CRM systems and printers, which significantly reduce ramp-up time. The training and on-site visits provided by the franchise also set a strong foundation for franchisees, allowing them to overcome hurdles that independent business owners are often left to face alone.
Fresh Coat emphasizes building a business — not just a job. The franchise's 3-3-3 framework serves as a guide for scaling operations effectively:
This system ensures franchisees maintain excellent customer service standards and know when to scale.
“It can be challenging for franchisees to feel confident about when they should scale, but this 3-3-3 model really helps them feel confident in that path forward,” Hudson said. “If owners start out as owner-operators, a time will come where they are so busy they may not be able to answer the phone on the third ring. In that case, they need to hire an answering service.”
Following this model helps franchisees scale healthily, allowing them to build an asset that will be valuable long-term.
“We want our franchise owners to be able to build a business and a legacy,” Hudson said. “No one wants to buy your job, but they’ll buy your business.”
Fresh Coat is committed to ensuring franchisees achieve sustainable growth. In addition to robust initial training, owners have access to trained coaches who provide additional guidance on an ongoing basis.
“We help them build business plans and break-even plans and monitor profitability on a monthly basis,” Hudson said. “Another crucial part of the Fresh Coat model is creating a strong customer relationship. Our teams will do field visits and ride-alongs to support owners in developing these skills and ensure they’re able to truly serve the needs of their customers.”
One common misconception among prospective franchisees is that joining a franchise brand leads to immediate success. While the franchise model provides a clear pathway to success, franchisees still have to work the model.
“This is a partnership between franchisor and franchisee, and it’s important that the franchisee is truly involved throughout the process,” Hudson said. “Franchisees are buying a territory, and they get to become Fresh Coat in their community which allows for local relationships to build their business.”
Doing things like engaging with the community, attending events and building relationships with other local business owners helps Fresh Coat franchisees to become pillars in the community and begin building a strong business.
While following the model is important, there is room for flexibility once the business is stable. Some prospective owners are concerned about pursuing franchise ownership, thinking that they will have no control over the direction of their business. While there are certain guidelines that must be followed, as outlined in the franchise agreement, franchisees do still have autonomy.
“The reason people buy franchises is because they want a clear roadmap. We give you that clear roadmap, and that’s really the foundation of your house,” Hudson said. “Your first year is really about building a strong foundation. Once you have the foundation of your house, so to say, and your walls are stable, you can begin to decorate. That’s when you can start to try some new things without jeopardizing your business results.”
With robust support systems and an emphasis on community involvement, Fresh Coat is poised to help franchisees achieve new heights. The company’s focus on profitability, work-life balance and building lasting businesses ensures that franchisees are equipped for long-term success.
Hudson’s advice for prospective franchisees is clear: “Follow the process, leverage the resources and engage with your community. With these elements in place, success isn’t just possible — it’s inevitable.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
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