For most people, their home is one of the biggest investments they’ll ever make. It’s also their safe space. This is an additional layer that home service franchise owners and their teams have to navigate on a daily basis, and having the backing of an established national brand is a major differentiator among those who do win bids and build trust with clients. Fresh Coat Painters, the 200-plus-unit painting franchise, provides this credibility to its franchisees from day one.
“There’s always an element of trust with any service, but when you’re literally inviting someone into your home, it becomes really personal,” said Katie Schoessel, vice president of marketing at Fresh Coat. “You’re trusting them not only with the project they’re there to do but also with being in your personal space. As a result, the stakes are higher.”
Even if they can’t explicitly identify this concern when they begin researching painters, homeowners feel it, and it impacts how they research. They’re looking for a team with a professional website, good reviews and clear history as a business. Independent painters may need years to build real local credibility, but Fresh Coat franchisees have it immediately. It’s about more than just the Fresh Coat name; it’s about what Fresh Coat represents.
The Fresh Coat brand encompasses far more than the name and logo. It represents a national brand and everything that comes with it. For example, a homeowner may feel better knowing that their local team has the backing of a system that has provided training and can continue to offer expertise on proper quoting and scheduling practices. Another may feel much safer inviting teams into their home knowing the business is backed by an established brand with training and support resources in place.
"Having a branded vehicle and branded apparel... there's an inherent next line of defense,” Schoessel said. “There's confidence that the franchisee and homeowner both feel. We also stress that we are bonded and insured, so if there's ever a problem, there's a second line of defense."
A well-done project is the bare minimum for homeowners. Just delivering a great result isn’t always enough to earn a five-star review or referral. It’s been demonstrated time and time again that the things that build trust and satisfaction are often the seemingly little details that take an experience from good to great.
“When we look through our reviews across the system, what really stands out is the comments where someone called a team member by name,” Schoessel said. “Or they point out that the Fresh Coat team showed up on time, cleaned up after themselves or let the dog back in. Our brand promise is more than just the painting project.”
In addition to technical execution, customers focus on professionalism, punctuality and respect for their spaces. The Fresh Coat brand identity helps open the door initially, and franchisees’ great work only builds on the trust and creates stronger local relationships and brand identity.
With a trusted brand as the baseline, franchisees can pour even more into developing their businesses from day one; they’re starting with an advantage.
“A lot of brands want you to be the owner-operator, the guy actually holding the brush,” said James Burkhart, owner of Fresh Coat Painters of Downtown Austin. “I wanted to work on the business, not in it. When I said that to the Fresh Coat team, they said that was exactly what they were looking for. I can manage people. I can build a schedule. I can maintain the day-to-day for a team.”
Because franchise owners start with a foundation already in place, they can focus more time on growing the business earlier in their ownership journey. Fresh Coat’s support systems and resources further accelerate this growth by decreasing friction in quotes and scheduling — ultimately benefiting the franchise owner and providing a smoother experience for the homeowner as well.
“Our proprietary project management tool is our backbone,” Schoessel said. “It’s a good experience for the consumer, too, because it’s organized and walks them through the process. Plus, turnkey digital marketing solutions help demystify growth for owners.”
In the Fresh Coat system, success is driven by a combination of the model and franchisees’ local execution. Because the franchisor supplies the systems, marketing infrastructure and inherent brand trust, franchisees can focus on creating and building on local relationships.
“The strongest owners go into franchise ownership with eyes wide open, understanding the role they play and the role the franchisor plays,” Schoessel said. “That mutual understanding is where the partnership really succeeds.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
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Beyond the logo itself, Fresh Coat’s established brand gives franchise owners and their teams added credibility with homeowners, helping them build trust before the first conversation even starts.
For most people, their home is one of the biggest investments they’ll ever make. It’s also their safe space. This is an additional layer that home service franchise owners and their teams have to navigate on a daily basis, and having the backing of an established national brand is a major differentiator among those who do win bids and build trust with clients. Fresh Coat Painters, the 200-plus-unit painting franchise, provides this credibility to its franchisees from day one.
“There’s always an element of trust with any service, but when you’re literally inviting someone into your home, it becomes really personal,” said Katie Schoessel, vice president of marketing at Fresh Coat. “You’re trusting them not only with the project they’re there to do but also with being in your personal space. As a result, the stakes are higher.”
Even if they can’t explicitly identify this concern when they begin researching painters, homeowners feel it, and it impacts how they research. They’re looking for a team with a professional website, good reviews and clear history as a business. Independent painters may need years to build real local credibility, but Fresh Coat franchisees have it immediately. It’s about more than just the Fresh Coat name; it’s about what Fresh Coat represents.
The Fresh Coat brand encompasses far more than the name and logo. It represents a national brand and everything that comes with it. For example, a homeowner may feel better knowing that their local team has the backing of a system that has provided training and can continue to offer expertise on proper quoting and scheduling practices. Another may feel much safer inviting teams into their home knowing the business is backed by an established brand with training and support resources in place.
"Having a branded vehicle and branded apparel... there's an inherent next line of defense,” Schoessel said. “There's confidence that the franchisee and homeowner both feel. We also stress that we are bonded and insured, so if there's ever a problem, there's a second line of defense."
A well-done project is the bare minimum for homeowners. Just delivering a great result isn’t always enough to earn a five-star review or referral. It’s been demonstrated time and time again that the things that build trust and satisfaction are often the seemingly little details that take an experience from good to great.
“When we look through our reviews across the system, what really stands out is the comments where someone called a team member by name,” Schoessel said. “Or they point out that the Fresh Coat team showed up on time, cleaned up after themselves or let the dog back in. Our brand promise is more than just the painting project.”
In addition to technical execution, customers focus on professionalism, punctuality and respect for their spaces. The Fresh Coat brand identity helps open the door initially, and franchisees’ great work only builds on the trust and creates stronger local relationships and brand identity.
With a trusted brand as the baseline, franchisees can pour even more into developing their businesses from day one; they’re starting with an advantage.
“A lot of brands want you to be the owner-operator, the guy actually holding the brush,” said James Burkhart, owner of Fresh Coat Painters of Downtown Austin. “I wanted to work on the business, not in it. When I said that to the Fresh Coat team, they said that was exactly what they were looking for. I can manage people. I can build a schedule. I can maintain the day-to-day for a team.”
Because franchise owners start with a foundation already in place, they can focus more time on growing the business earlier in their ownership journey. Fresh Coat’s support systems and resources further accelerate this growth by decreasing friction in quotes and scheduling — ultimately benefiting the franchise owner and providing a smoother experience for the homeowner as well.
“Our proprietary project management tool is our backbone,” Schoessel said. “It’s a good experience for the consumer, too, because it’s organized and walks them through the process. Plus, turnkey digital marketing solutions help demystify growth for owners.”
In the Fresh Coat system, success is driven by a combination of the model and franchisees’ local execution. Because the franchisor supplies the systems, marketing infrastructure and inherent brand trust, franchisees can focus on creating and building on local relationships.
“The strongest owners go into franchise ownership with eyes wide open, understanding the role they play and the role the franchisor plays,” Schoessel said. “That mutual understanding is where the partnership really succeeds.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
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