Making the transition to franchise ownership often comes with a learning curve, but the franchise support model makes success attainable. Plenty of franchise owners thrive in industries that they were previously unfamiliar with or did not expect to invest in, specifically because they evaluated the opportunity as a whole, understood their role in the business and committed to the systems available to them.

Assumptions about an industry shouldn’t keep qualified entrepreneurs from exploring their potential, especially when they have a well-developed brand behind them. In the painting industry, this often manifests as misconceptions about technical skills, daily responsibilities and seasonal demand, and these worries can overshadow the actual business model and its potential.

With Fresh Coat Painters, the national painting franchise, owners don’t need prior painting experience, and they aren’t expected to paint all day after completing training. They’re also not restricted to exterior painting projects that are completed during the warmer months. The Fresh Coat model has been developed to help driven, customer-service-focused and leadership-minded entrepreneurs succeed year-round, even if they don’t come from a painting background.

Here are three myths (and their truths) about Fresh Coat franchise ownership.

Myth #1: You need to be a professional painter to own a Fresh Coat franchise.

For many people starting the franchise research process, there’s an inclination to pursue franchise opportunities that align with previous experience. While this can be helpful, it’s not always necessary, and it’s important that prospective owners take a broad view of what “previous experience” looks like.

At Fresh Coat, previous experience in the painting industry is not a requirement. It’s more important that owners have business, leadership and customer service skills, which can be developed across a wide range of industries.

“I didn’t have any paint experience or knowledge. I’d never even been in a paint store,” said Tyler Linton, owner of Fresh Coat Painters of Des Moines. “I was on the road traveling a lot, so I started looking at different opportunities. I initially stumbled upon Fresh Coat, but as I learned more about the brand, the ability to run my own business and get up and running very quickly was appealing to me.”

Fresh Coat provides the training, operational playbook and ongoing support necessary to guide an entrepreneur as they grow into the role of a successful painting franchise owner. New owners who bring their transferable skills, a drive to succeed in business ownership and a willingness to be coached throughout their journey are able to thrive as Fresh Coat franchisees even if they had no previous painting experience.

Myth #2: Franchise owners complete all painting projects themselves.

While Fresh Coat provides training on materials and techniques to ensure owners are familiar with the industry they’ll be working in, the actual painting still isn’t the focus of owners’ day-to-day responsibilities. Rather, owners draw on their leadership and management skills to ensure the success of the business as a whole. The painting is just part of the process.

“Usually, my day starts with dropping my kids off at school in the morning,” said Fred Harrison, owner of Fresh Coat Painters of Cincinnati East. “From there, around 9 a.m., I start to make calls and touch base with estimators and project managers to provide guidance. On Wednesdays, we have sales and staff meetings in the office. We talk through opportunities on the sales side of the business. Then I have a production meeting about what we have ahead of us and scheduling. Usually, my day ends by 5 p.m.”

A successful Fresh Coat franchise requires lead generation, estimating, scheduling, team building, customer relationship management and business development in addition to the successful completion of the projects themselves.

Fresh Coat franchisees focus on the bigger picture, often delegating tasks like estimating while taking on business planning and team building themselves. Managing painters and visiting project sites may be a part of the weekly cadence, but owners are rarely, if ever, holding a paint roller all day.

Myth #3: A painting franchise is only busy during certain seasons.

Some prospective owners have an initial worry about weather and how it can impact the business. What happens when it’s storming or too cold for crews to work on an exterior painting project?

Realistically, the painting industry offers more opportunities than candidates may initially realize. While exterior painting is an important part of the Fresh Coat business model, Fresh Coat also completes interior projects, and owners have the opportunity to leverage both residential and commercial projects for further growth.

“As an owner, you have to take a look at each month and try to determine what you’ll be able to achieve during that time frame,” said Lisa Hudson, brand president. “This means recognizing that, even though exterior work may be booming for some of your fellow franchisees, you may need to focus on interior projects — or vice versa. But with such a wide range of services, including both interior and exterior options for both residential and commercial clients, franchisees have the flexibility to maintain a steady revenue flow year-round — regardless of any market-specific circumstances.”

Owners do not have to fall into the ebb and flow of busy and “off” seasons with Fresh Coat; it just takes a bit of planning and relationship building to create a steady stream of revenue year-round.

Successful franchise ownership doesn’t require mastering every skill. It needs leadership, focus and alignment with an established system. By looking past common misconceptions, entrepreneurs can see the Fresh Coat franchise opportunity for what it really is: a leadership-focused opportunity backed by comprehensive operational support and a clear path to long-term growth.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info. 

Fresh Coat

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Top Three Myths About Owning a Fresh Coat Franchise and What You Should Really Know

Top Three Myths About Owning a Fresh Coat Franchise and What You Should Really Know

Owning a painting franchise doesn’t require extensive industry experience, and owners don’t complete the painting projects themselves. Here’s what Fresh Coat franchise ownership really looks like.

Making the transition to franchise ownership often comes with a learning curve, but the franchise support model makes success attainable. Plenty of franchise owners thrive in industries that they were previously unfamiliar with or did not expect to invest in, specifically because they evaluated the opportunity as a whole, understood their role in the business and committed to the systems available to them.

Assumptions about an industry shouldn’t keep qualified entrepreneurs from exploring their potential, especially when they have a well-developed brand behind them. In the painting industry, this often manifests as misconceptions about technical skills, daily responsibilities and seasonal demand, and these worries can overshadow the actual business model and its potential.

With Fresh Coat Painters, the national painting franchise, owners don’t need prior painting experience, and they aren’t expected to paint all day after completing training. They’re also not restricted to exterior painting projects that are completed during the warmer months. The Fresh Coat model has been developed to help driven, customer-service-focused and leadership-minded entrepreneurs succeed year-round, even if they don’t come from a painting background.

Here are three myths (and their truths) about Fresh Coat franchise ownership.

Myth #1: You need to be a professional painter to own a Fresh Coat franchise.

For many people starting the franchise research process, there’s an inclination to pursue franchise opportunities that align with previous experience. While this can be helpful, it’s not always necessary, and it’s important that prospective owners take a broad view of what “previous experience” looks like.

At Fresh Coat, previous experience in the painting industry is not a requirement. It’s more important that owners have business, leadership and customer service skills, which can be developed across a wide range of industries.

“I didn’t have any paint experience or knowledge. I’d never even been in a paint store,” said Tyler Linton, owner of Fresh Coat Painters of Des Moines. “I was on the road traveling a lot, so I started looking at different opportunities. I initially stumbled upon Fresh Coat, but as I learned more about the brand, the ability to run my own business and get up and running very quickly was appealing to me.”

Fresh Coat provides the training, operational playbook and ongoing support necessary to guide an entrepreneur as they grow into the role of a successful painting franchise owner. New owners who bring their transferable skills, a drive to succeed in business ownership and a willingness to be coached throughout their journey are able to thrive as Fresh Coat franchisees even if they had no previous painting experience.

Myth #2: Franchise owners complete all painting projects themselves.

While Fresh Coat provides training on materials and techniques to ensure owners are familiar with the industry they’ll be working in, the actual painting still isn’t the focus of owners’ day-to-day responsibilities. Rather, owners draw on their leadership and management skills to ensure the success of the business as a whole. The painting is just part of the process.

“Usually, my day starts with dropping my kids off at school in the morning,” said Fred Harrison, owner of Fresh Coat Painters of Cincinnati East. “From there, around 9 a.m., I start to make calls and touch base with estimators and project managers to provide guidance. On Wednesdays, we have sales and staff meetings in the office. We talk through opportunities on the sales side of the business. Then I have a production meeting about what we have ahead of us and scheduling. Usually, my day ends by 5 p.m.”

A successful Fresh Coat franchise requires lead generation, estimating, scheduling, team building, customer relationship management and business development in addition to the successful completion of the projects themselves.

Fresh Coat franchisees focus on the bigger picture, often delegating tasks like estimating while taking on business planning and team building themselves. Managing painters and visiting project sites may be a part of the weekly cadence, but owners are rarely, if ever, holding a paint roller all day.

Myth #3: A painting franchise is only busy during certain seasons.

Some prospective owners have an initial worry about weather and how it can impact the business. What happens when it’s storming or too cold for crews to work on an exterior painting project?

Realistically, the painting industry offers more opportunities than candidates may initially realize. While exterior painting is an important part of the Fresh Coat business model, Fresh Coat also completes interior projects, and owners have the opportunity to leverage both residential and commercial projects for further growth.

“As an owner, you have to take a look at each month and try to determine what you’ll be able to achieve during that time frame,” said Lisa Hudson, brand president. “This means recognizing that, even though exterior work may be booming for some of your fellow franchisees, you may need to focus on interior projects — or vice versa. But with such a wide range of services, including both interior and exterior options for both residential and commercial clients, franchisees have the flexibility to maintain a steady revenue flow year-round — regardless of any market-specific circumstances.”

Owners do not have to fall into the ebb and flow of busy and “off” seasons with Fresh Coat; it just takes a bit of planning and relationship building to create a steady stream of revenue year-round.

Successful franchise ownership doesn’t require mastering every skill. It needs leadership, focus and alignment with an established system. By looking past common misconceptions, entrepreneurs can see the Fresh Coat franchise opportunity for what it really is: a leadership-focused opportunity backed by comprehensive operational support and a clear path to long-term growth.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info. 

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Morgan Wood

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