Fresh Coat Painters, the national painting franchise, has revolutionized how franchisees access commercial contracts through its national accounts program. And with robust support from start to finish, the team supports owners in executing the projects seamlessly each time.
Fresh Coat's commercial division serves as a bridge between national brands and local franchisees. The dedicated national accounts team actively cultivates relationships with major corporations, property management companies and general contractors nationwide to identify opportunities for local owners.
"We do something for our franchisees unlike what any other franchisor offers," said Greg Platz, senior vice president of national accounts, commercial division. "We go out and cultivate relationships with national companies and tell them about Fresh Coat. The fact that we're a national painting company blows people away because this industry is usually very localized, and getting our name out there as a national partner is incredibly valuable."
Once a commercial opportunity is identified, the team works with the commercial client and the appropriate Fresh Coat owner to orchestrate the successful completion of the project. In addition to support from the national accounts team, franchisees are able to identify local commercial opportunities. Then, Fresh Coat’s team will help prepare big packages and submit them either directly to the prospective client or to the appropriate general contractor.
Fresh Coat provides comprehensive support that goes far beyond lead generation:
Fresh Coat’s project planning includes color-coded blueprints showing exact surfaces to paint, substrate identification, specific paint colors, material quantities, required equipment, crew recommendations and timelines.
Partnerships like ProCoat provide access to specialized products such as ProAcoustic coating for acoustic ceiling tiles, which maintains sound-absorption while adding fire retardancy. With this expertise, Fresh Coat owners have a unique value proposition in niche markets.
Throughout project execution, franchisees receive constant communication support for troubleshooting, client management and timeline adjustments.
There are two key types of projects Fresh Coat franchisees will encounter: repaints and new construction. In both cases, owners collaborate with project leaders and clients to ensure satisfaction at each stage.
With new construction projects, communication is key. Painters are typically some of the last people on the job site, and franchisees must remain flexible to the other crews’ schedules.
Commercial projects also require thorough documentation. Fresh Coat franchisees will take before, during and after photos, work with local managers to receive final sign-off on the completed project and provide detailed invoices to the client.
While they can be very lucrative, commercial projects follow a different process and present different challenges than standard residential projects. Fresh Coat recognizes the importance of supporting franchisees throughout each step.
With mentorship programs, the franchisor can pair experienced owners with those newer to the commercial world to provide support in-person. For example, Fresh Coat recently sent a Tennessee franchisee to Colorado to assist another owner with their first national grocery chain project.
Franchisees can also collaborate within a given market. Should an owner identify a project they would like to bid on, but the project ends up requiring an even larger team, multiple franchisees can work together to complete it.
Commercial painting also involves unique challenges that can be expensive for independent operators: required insurance levels, OSHA certifications, specialized equipment and technical expertise. Fresh Coat's comprehensive support system and vendor partnerships significantly lower these barriers.
Fresh Coat is actively pursuing diverse commercial sectors including office buildings, apartment complexes and specialty markets.
“Many of these businesses are used to having to identify a new painter in each market,” Platz said. “They often don’t know that strong, national brands like Fresh Coat exist, so they’re excited to find us. Then, when they have a great experience with their first project, they reach back out about projects in other markets, and we can funnel those to franchisees throughout the system.”
Fresh Coat's commercial program offers franchisees access to high-value contracts that are difficult to secure independently. The comprehensive support system reduces risks while providing tools and expertise for complex commercial project execution.
For franchisees ready to expand beyond residential work, the franchisor provides a structured pathway to commercial success, backed by industry-unique support systems that solve fundamental market problems while creating significant revenue growth opportunities.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
SPONSORED
The painting franchise provides owners with robust support and access to commercial contracts, allowing them to scale and diversify revenue streams with major companies and large-scale projects.
Fresh Coat Painters, the national painting franchise, has revolutionized how franchisees access commercial contracts through its national accounts program. And with robust support from start to finish, the team supports owners in executing the projects seamlessly each time.
Fresh Coat's commercial division serves as a bridge between national brands and local franchisees. The dedicated national accounts team actively cultivates relationships with major corporations, property management companies and general contractors nationwide to identify opportunities for local owners.
"We do something for our franchisees unlike what any other franchisor offers," said Greg Platz, senior vice president of national accounts, commercial division. "We go out and cultivate relationships with national companies and tell them about Fresh Coat. The fact that we're a national painting company blows people away because this industry is usually very localized, and getting our name out there as a national partner is incredibly valuable."
Once a commercial opportunity is identified, the team works with the commercial client and the appropriate Fresh Coat owner to orchestrate the successful completion of the project. In addition to support from the national accounts team, franchisees are able to identify local commercial opportunities. Then, Fresh Coat’s team will help prepare big packages and submit them either directly to the prospective client or to the appropriate general contractor.
Fresh Coat provides comprehensive support that goes far beyond lead generation:
Fresh Coat’s project planning includes color-coded blueprints showing exact surfaces to paint, substrate identification, specific paint colors, material quantities, required equipment, crew recommendations and timelines.
Partnerships like ProCoat provide access to specialized products such as ProAcoustic coating for acoustic ceiling tiles, which maintains sound-absorption while adding fire retardancy. With this expertise, Fresh Coat owners have a unique value proposition in niche markets.
Throughout project execution, franchisees receive constant communication support for troubleshooting, client management and timeline adjustments.
There are two key types of projects Fresh Coat franchisees will encounter: repaints and new construction. In both cases, owners collaborate with project leaders and clients to ensure satisfaction at each stage.
With new construction projects, communication is key. Painters are typically some of the last people on the job site, and franchisees must remain flexible to the other crews’ schedules.
Commercial projects also require thorough documentation. Fresh Coat franchisees will take before, during and after photos, work with local managers to receive final sign-off on the completed project and provide detailed invoices to the client.
While they can be very lucrative, commercial projects follow a different process and present different challenges than standard residential projects. Fresh Coat recognizes the importance of supporting franchisees throughout each step.
With mentorship programs, the franchisor can pair experienced owners with those newer to the commercial world to provide support in-person. For example, Fresh Coat recently sent a Tennessee franchisee to Colorado to assist another owner with their first national grocery chain project.
Franchisees can also collaborate within a given market. Should an owner identify a project they would like to bid on, but the project ends up requiring an even larger team, multiple franchisees can work together to complete it.
Commercial painting also involves unique challenges that can be expensive for independent operators: required insurance levels, OSHA certifications, specialized equipment and technical expertise. Fresh Coat's comprehensive support system and vendor partnerships significantly lower these barriers.
Fresh Coat is actively pursuing diverse commercial sectors including office buildings, apartment complexes and specialty markets.
“Many of these businesses are used to having to identify a new painter in each market,” Platz said. “They often don’t know that strong, national brands like Fresh Coat exist, so they’re excited to find us. Then, when they have a great experience with their first project, they reach back out about projects in other markets, and we can funnel those to franchisees throughout the system.”
Fresh Coat's commercial program offers franchisees access to high-value contracts that are difficult to secure independently. The comprehensive support system reduces risks while providing tools and expertise for complex commercial project execution.
For franchisees ready to expand beyond residential work, the franchisor provides a structured pathway to commercial success, backed by industry-unique support systems that solve fundamental market problems while creating significant revenue growth opportunities.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
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