Fresh Coat Painters, the 190+ unit residential and commercial painting franchise under the Strategic Franchising Systems umbrella, is aiming high this calendar year, targeting 200 franchise territories by the end of 2026. With a seasoned team guiding franchisees and a renewed focus on coaching, the brand aims to deepen support for local franchise owners while positioning itself for growth and stronger franchisee profitability.
The groundwork was actually laid in 2025 as Fresh Coat Painters developed connections throughout a variety of sectors, including restaurants, schools, grocery stores and storage facilities. Such efforts were designed to broaden brand reach while creating additional opportunities for franchise owners.
“We were able to see growth both in the number of territories and in the growth of the volume of our owners. So, we’re very optimistic about 2026,” said Fresh Coat Painters Brand President Lisa Hudson. “We’ve been intentionally preparing our owners to invest in additional marketing and enter the first quarter with momentum, positioning them for a strong year ahead.”
A key component of Fresh Coat’s 2026 vision is helping franchisees sharpen leadership skills. At Fresh Coat’s upcoming “Profit Rodeo” national convention this February in Nashville, workshops and expert-led sessions will focus on business planning, better management of P&L statements and general operational efficiency, delivering elevated coaching support to franchise owners.
“A core part of our vision is helping owners actively grow and strengthen their businesses,” Hudson said. “That focus extends beyond the national conference and carries through to the bi-weekly coaching calls our team holds with owners. Many franchisees may not have prior experience running a business or working directly with P&L statements, which is why we’re placing greater emphasis on financial education moving forward, ensuring owners are confident, capable operators who achieve the profitability they’re aiming for.”
Fresh Coat continues to see strong growth in Texas and Florida, where favorable climates support operations taking place year-round. Dallas, in particular, is open for new franchisees, while the East Coast, California, Denver and the Midwest remain strong markets as well. Florida’s peak season also complements northern markets, allowing franchisees to serve customers migrating south during the winter months.
Fresh Coat Painters uses its own technology platform, updates it each year and is taking a measured look at AI tools that could improve communication, support and day-to-day efficiency. But, while technology is an important tool, it’s ultimately the people behind the systems that set Fresh Coat Painters apart.
“We’re excited that we should hit 200 territories, which is a huge milestone. We laid a lot of groundwork in 2025,” Hudson said. “We have a very seasoned team that’s consistently with our owners on the journey. We don’t bring someone in and just leave them. That’s something I’m really proud of. It sets us apart from some other brands.”
As Fresh Coat Painters moves into 2026, the combination of strategic territorial growth, expanded commercial opportunities and even stronger support of local franchisees positions the brand to strengthen operations while delivering local owners a properly-supported business model that’s both profitable and sustainable.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
Fresh Coat
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Fresh Coat Painters Brand President Lisa Hudson outlines the growth plans, commercial opportunities and enhanced coaching that can help local franchise owners boost profitability.
Fresh Coat Painters, the 190+ unit residential and commercial painting franchise under the Strategic Franchising Systems umbrella, is aiming high this calendar year, targeting 200 franchise territories by the end of 2026. With a seasoned team guiding franchisees and a renewed focus on coaching, the brand aims to deepen support for local franchise owners while positioning itself for growth and stronger franchisee profitability.
The groundwork was actually laid in 2025 as Fresh Coat Painters developed connections throughout a variety of sectors, including restaurants, schools, grocery stores and storage facilities. Such efforts were designed to broaden brand reach while creating additional opportunities for franchise owners.
“We were able to see growth both in the number of territories and in the growth of the volume of our owners. So, we’re very optimistic about 2026,” said Fresh Coat Painters Brand President Lisa Hudson. “We’ve been intentionally preparing our owners to invest in additional marketing and enter the first quarter with momentum, positioning them for a strong year ahead.”
A key component of Fresh Coat’s 2026 vision is helping franchisees sharpen leadership skills. At Fresh Coat’s upcoming “Profit Rodeo” national convention this February in Nashville, workshops and expert-led sessions will focus on business planning, better management of P&L statements and general operational efficiency, delivering elevated coaching support to franchise owners.
“A core part of our vision is helping owners actively grow and strengthen their businesses,” Hudson said. “That focus extends beyond the national conference and carries through to the bi-weekly coaching calls our team holds with owners. Many franchisees may not have prior experience running a business or working directly with P&L statements, which is why we’re placing greater emphasis on financial education moving forward, ensuring owners are confident, capable operators who achieve the profitability they’re aiming for.”
Fresh Coat continues to see strong growth in Texas and Florida, where favorable climates support operations taking place year-round. Dallas, in particular, is open for new franchisees, while the East Coast, California, Denver and the Midwest remain strong markets as well. Florida’s peak season also complements northern markets, allowing franchisees to serve customers migrating south during the winter months.
Fresh Coat Painters uses its own technology platform, updates it each year and is taking a measured look at AI tools that could improve communication, support and day-to-day efficiency. But, while technology is an important tool, it’s ultimately the people behind the systems that set Fresh Coat Painters apart.
“We’re excited that we should hit 200 territories, which is a huge milestone. We laid a lot of groundwork in 2025,” Hudson said. “We have a very seasoned team that’s consistently with our owners on the journey. We don’t bring someone in and just leave them. That’s something I’m really proud of. It sets us apart from some other brands.”
As Fresh Coat Painters moves into 2026, the combination of strategic territorial growth, expanded commercial opportunities and even stronger support of local franchisees positions the brand to strengthen operations while delivering local owners a properly-supported business model that’s both profitable and sustainable.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.
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